Whyin\TBWA Melbourne is behind a campaign to bring back the Nissan Pulsar – with “more”.
After a seven-year hiatus, the new Nissan Pulsar sedan goes on sale this month, and is being launched with a TVC that promises the car now offers much more.
The spot, which premiered last night, features a picky Nissan executive (pictured) demanding “more” be constantly added to the car’s list of features.
William F Peffer Jr, managing director and CEO of Nissan Australia, said: “The Nissan Pulsar has an amazing affinity with the Australian public. This new commercial pays homage to one of Nissan’s most popular models, one which has characterised not only Nissan as a leading brand but Australia’s competitive small car segment.”
The campaign will also roll out across cinema, out-of-home, magazines and online.
http://www.youtube.com/watch?v=nM7bPCBYwU4
CREDITS:
Agency: Whybin\TBWA Melbourne; ECD: Paul Reardon; copywriters: Michael Syme and Michael Congerton; art director: Bruce Baldwin; agency producer: Karolina Bozajkovska; production company: Revolver; director: Leo Woodhead; executive producer managing director: Michael Richie; executive producer: Pip Smart; post-production: Method Sydney; Nissan Australia executive general manager marketing: Peter Clissold; general manager marketing: Cameron Cooper
