Zoe Aitken is the head of consulting at innovation consultancy Inventium and has over 15 years’ experience helping organisations develop customer-centric growth strategies and innovation. In this guest post, Aitken argues a business’ innovation should not be seen as more hard work…
Right now, we’re all having to make some tough decisions on where and how to spend our time at work for maximum impact. We’re having to decide which work is deemed business-critical and which work can be put on hold until business operations return to ‘normal’. So, where does innovation sit?
One of the most common challenges that our clients face when trying to drive innovation, is that people don’t view it as part of ‘business-as-usual’ (BAU). Instead, they see innovation as stealing valuable resources away from ‘business critical’ priorities and adding to people’s already full workloads.
It’s because of this belief that innovation programs often stall; because people see innovation as ‘extra work’, rather than essential to the day-to-day running of the business. Contrary to popular belief, innovation doesn’t have to be about huge, disruptive, resource-intensive changes. It can also involve much smaller changes to existing products, services or processes that create value in some meaningful way.
In today’s uncertain times, when there is absolutely nothing ‘usual’ about ‘BAU’, we’re all being forced to find new and creative ways to conduct business. Whether that be trying to find new ways to conduct internal meetings, or ways to tweak existing products and services to adapt to our new operating environment. We’re all having to implement changes right now, to adapt quickly and to learn to survive and thrive in what is an entirely new ‘normal’ for the foreseeable future. And this is exactly what innovation is all about.
While it might seem tempting to put your innovation efforts on hold, now more than ever, innovation can play a critical role in helping to navigate through the current environment. It might not be the right time to start any new innovation projects, but innovation can absolutely be applied to find smarter, more value-adding ways of running your existing business.
If you’re attempting to drive innovation in your organisation and are hitting a brick-wall in the current climate, then try to re-frame how people view it, and try some of the following:
- Run an ideation session amongst employees to help generate ideas for new ways of working in the current environment.
- Run mini experiments to test different operating and delivery models with your customers. Now is the perfect time to be running experiments as everyone is open to new (and imperfect) solutions.
- Get close to your customers and understand the challenges they are currently facing and how you might be able to help.
- Review existing products and services and how they can be optimised to better service the current climate.
Now more than ever, it’s important to keep embedding an innovation-mindset across your business. We’re operating in an ever-evolving environment and change, and adaptation has never been more critical in order to thrive.
In this guest post, CTO of Wiise, Hamish Browne (pictured below), says tech’s new focus on privacy will lead to new rules and new ways of doing business for marketers… With the delicate balance between customer data and privacy in the spotlight like never before, the potential emergence of new standards and business models, is […]
Businesswoman, reality TV star, and social media personality Kim Kardashian has posted an ad for mysterious cryptocurrency Ethereum MAX [EMAX]. In a post on her Instagram story – where she has 228 million followers – Kardashian wrote: “Are you guys into crypto????” “This is not financial advice but sharing what my friends just told me […]
Great Southern Bank has launched a brand campaign this week, ‘Happily Clever After’, coinciding with its name change from Credit Union Australia, bringing to life its purpose of helping all Australians own their own home. The journey to changing from Credit Union to Great Southern Bank began back in 2020. When Australia’s largest customer-owned bank, […]
Nine has promoted Jo Clasby to the role of commercial director – publishing, where she will report to Nick Young. She was previously director of client partnerships – publishing. Her new role establishes her at the same level of seniority as Anthony Smyth, commercial director – radio. Smyth was promoted at the start of this […]
Hospitality giant Accor is shining a light on the joy of cities through its newest campaign, ‘Go ALL Out’, which launches in Australia and New Zealand today. The gateway to the ‘Go ALL Out’ campaign is ALL – Accor Live Limitless, a lifestyle loyalty program that integrates rewards, services and experiences throughout the Accor portfolio […]
Global affiliate and partner marketing firm Silverbean has secured new contracts with 13 major Australian brands and is now working to double the size of its Asia-Pacific team. Silverbean launched in Australia in 2019 and has seen steady growth through its work with retailers. Now, with 15 new brands joining the Silverbean portfolio, the agency […]
Tourism PR and marketing agency GTI has announced the appointment of longtime media executive Jenny Pham as its new general manager of marketing and strategy. Pham (pictured above) will lead the agency’s marketing division with responsibility for strategy, media and consumer marketing, while GTI founder and managing director Sarah Anderson remains as the day-to-day lead […]
Clipboard, a free professional networking platform for the hospitality industry, has announced it will seek to raise its next round of funding via equity crowdfunding platform Birchal. This will power its vision to transform the way the fragmented hospitality industry connects, shares experiences, markets and recruits. With a growing member database of over 24,000 hospitality […]