Whoops! Twitter And Facebook Fess Up To Ad Tech Security Blunders

Cute little curly hair blonde girl facepalming forgetting something

While there is no doubt the tide has turned when it comes to social media giants protecting user data, there is clearly still a long way to go.

Both Twitter and Facebook have fessed up to problems with some of their ad tech solutions and partners this week, prompting questions around the effectiveness of current safeguards.

Twitter’s dilemma stems from an issue with mobile ads on the platform sharing unsolicited information.

“If you clicked or viewed an advertisement for a mobile application and subsequently interacted with the mobile application since May 2018, we may have shared certain data (e.g., country code, if you engaged with the ad and when, information about the ad, etc) with trusted measurement and advertising partners, even if you didn’t give us permission to do so,” the company said in a statement.

Twitter also admitted, “we may have shown you ads based on inferences we made about the devices you use, even if you did not give us permission to do so”.

The company confirmed the problems have now been resolved, as of 5 August, and that it is investigating which users were impacted by the leak.

Over at Facebook, it has been reported by Business Insider the social media giant’s photo-sharing platform Instagram has issued a cease and desist letter to marketing startup Hyp3r that was found to be improperly collecting data from users.

According to reports, Hyp3r was able to collect and store information from Instagram user’s profiles and stories, such as their location, and then shared this data with clients to create more targeted ads.

Instagram had previously listed Hyp3r as a “preferred marketing partner”.

Despite the cease and desist, Hyp3r denies any wrongdoing, telling Business Insider it had played within Instagram’s rules.

“Hyp3r is, and has always been, a company that enables authentic, delightful marketing that is compliant with consumer privacy regulations and social network Terms of Services,” Hyp3r CEO Carlos Garcia said.

“We do not view any content or information that cannot be accessed publicly by everyone online.”

Please login with linkedin to comment

Data Facebook Security Social Media Twitter

Latest News

AFR Remya Ramesh head of digital experience at Coles for BOSS Young Executive of the Year  Wednesday 16th June 2021 Photo by Eamon Gallagher
  • Media

AFR BOSS Names Winners Of 2021 Boss Young Executives Awards

In a year where ‘business as usual’ is anything but, AFR BOSS reveals six of Australia’s most inspirational and outstanding young leaders who excelled during the pandemic. The six have been crowned the 2021 BOSS Young Executives in the prestigious awards program, now in its 18th year. Run in conjunction with global leadership consulting firm […]

QMS Renews Contract With Manboom
  • Marketing

QMS Renews Contract With Manboom

On first inspection, B&T was hoping to bring you some manboobs news here. But as you'll see, it's a girdle-free read.

Marketing strategy on digital mobile platform - cross-device tracking programmatic advertising and multi targeting with laptop and mobile phone gadgets.
  • Technology

Index Exchange And MediaMath Join The Human Collective

HUMAN Security (formerly White Ops) today announced two new founding Human Collective members: Index Exchange and MediaMath. Together they participated in thought-provoking panel discussions during the recent IAB Tech Lab CTV & Video Advertising: Growing with Standards virtual event where they emphasized how important it is to work together in the fight against fraud on […]

by B&T Magazine

B&T Magazine
SCA Appoints Cathrine McVeigh To Head Of Audio Production And Operations
  • Media

SCA Appoints Cathrine McVeigh To Head Of Audio Production And Operations

SCA has announced the appointment of Cathrine McVeigh to head of audio production and operations. She will be part of the content leadership team. In the newly created role, McVeigh will oversee the creation of SCA’s new audio production and content operations hub and lead a combined team across the country to deliver a rapidly […]