Time To Rewire Your Marketing Strategy For A Post-Pandemic World
Has CV-19 got your marketing strategy looking like a $20 Vinnies suit? Iron out the crinkles with this steaming read.
Opinion
Optus To Offer Customers Additional Data
Optus to offer customers additional data. They probably would've preferred a roll of toilet paper, but data it is.
LiveRamp Launches ‘Safe Haven’ For Permission-Enabled Data Sharing
Liveramp has launched LiveRamp Safe Haven – a new platform that enables secure, permission-enabled data sharing for ...
Tired Of Hearing About Data Privacy? Cover Your Ears, Marketers
Data privacy is back in the news. And so are the bushfires, Latrell Mitchell and Prince Andrew judging by News.com.au.
Recommended
Optus To Help Bridge Digital Divide With ‘Donate Your Data’ Initiative
Look, it's a telco doing some actual good. And now there's a sentence B&T doesn't get to write too often.
Study: Only 11% Of Brands Can Effectively Use Customer Data
Does the arrival of customer data lead to long silences and foot shuffling? Realise why you're part of the 89% here.
Tealium Launches Privacy Cloud With Focus On Data Security
Tealium has announced the launch of Tealium Private Cloud, the first private cloud solution for customer data infrastru...
Google Vows Not To Use Fitbit Data For Ads Following $3bn Acquisition
B&T was unaware of anyone still actually wearing a Fitbit since about 2015. But there you go.
Recommended
How ‘The Great Hack’ Shocked Aussies And Set A New Standard For Ethics In Data
When Netflix released The Great Hack documentary earlier this year, many of us were shocked to see the way our personal...
Opinion
Dynata Launches Connected Platform To Improve Insights
First-part data provider Dynata has launched an end-to-end platform to simplify every step in the insights lifecycle, f...
“We’re Very Sorry This Happened”: Twitter Admits To Using Security Data For Targeted Ads
Twitter makes one of the most memorable and articulate apologies since Corey Worthington in 2008.
Recommended
If It’s Not Real-Time, It’s Too Late
If you don’t get your message to customers in real-time, chances are they will have moved on by the time you get a...
Data, Data Everywhere, Nor Any Drop To Use
Despite the masses of data available from various channels, marketers are still struggling to consolidate insights in ef...
oOh! Rebrands Digital Offering To Launch Data-Driven ‘Smart Reach’
Not one to rest on its laurels, oOh! launches 'Smart Reach'. However, it has been known to rest on its herbaceous ferns.
Study: Hungry Jack’s And KFC The Preferred Fast Food Of Aussie Footy Fans
The Colonel has edged out Ronald McDonald among sports fans. Ronald was seen reapplying his makeup after all the tears.
Nutrition Labels But For Data: Is This The Future Of Digital Marketing?
Can't make head nor tail of nutrition labels on the back of cereal packets? Prepare for total confusion with this news.
Accenture To Acquire Australian Analytics Firm Analytics8
Accenture to acquire Analytics8 which, judging by the name, is an analytics firm. B&T has no idea what the 8 stands for.
Why Marketers Need A Single Source Of Truth In The Age Of Data-Driven Marketing
Here's an opinion piece by Datorama's CMO Leah Pope. So expect plenty of data and a splash of rama, too.
