“I Got Hooked!” Boomi’s Stephanie Dechamps On The Endless Possibilities Of Data
Don't get Boomi's Stephanie Dechamps started on data, data and more data. B&T did just that and this is what happened.
Inside AKQA’s Data Play
For added fun, we'd suggest turning this story into a drinking game and taking a sip whenever you read the word 'data'.
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Unlocking The Potential Of Data, According To Alteryx
Here's some sage advice on unlocking the power of data. Sadly, it doesn't involve tips on guessing the Lotto numbers.
TAB’s Data-Driven Marketing Push Wins APAC Adobe Experience Maker Award
TAB proves its worth as a high-tech company, unless you are trying to cash out a winning slip at one of their machines.
Ogilvy Australia Appoints Mark Albert As Chief Data And Analytics Officer
Ogilvy appoints Mark "Albo" Albert to chief data and analytics role. Also answers to "The Albernatior" or "The Chief".
What COVID-19 Showed Us About Using Data To Boost Your Bottom Line
It's top tips for marketers in this era of COVID that, yes, will arguably be of no use to anyone in the travel industry.
Opinion
The Customer Journey Starts With Having Good Data
This expert opines the customer journey starts with good data. Although things could turn rather funky with bad data.
Opinion
How To Make Your Data Work For You With VMWare’s Paula Parkes
Apparently, you can make data work for you. We're still hoping the robots take over and we end up working for them.
Data Skills Low In 2 Out Of 3 Australian Marketing Departments: Study
New study finds marketers excelling at the long lunch, the gobbledygook and the buzzword, less so in the data space.
Lotame Announces 10 Data Partners For Panorama ID
Lotame today announced 10 leading data partners including DTScout and ShareThis will support Lotame Panorama ID, the fir...
Making Second-Party Data Work For You
Here are top tips on getting second-party data to work for you. Sadly, no tips on re-gassing second hand fridges.
Opinion
Top Tips For Data Processing
The way in which data is processed can make or break the success of your data strategy. In this piece, smrtr’s co-foun...
Opinion
First-Party Data, Transparency And Aggregation: Tips On Surviving A Cookieless World
This headline does suggest you're in for a heavy techy read here. But fear not, even B&T understood a good 60 per cent.
Are They Listening? Why Targeted Ads Work So Well
Here's an expert piece on targeted ads. And though not explicitly inferred, it sounds like the end of skywriting to us.
Opinion
Five Best Forms Of Internal Data Use
Here are five best forms of internal data use. While tomorrow B&T will be presenting six tips for browning cauliflower.
Opinion
Data Sandbox: Are They The Answer?
This columnist asks "are data sandboxes the answer"? Well, not if the question is what's the capital of Uruguay.
Opinion
Four Ways You Didn’t Know Data Could Be Used For Good
Here are four ways data can be used for good. Which sadly don't include horse racing tips or cheating at casinos.
Opinion
Data-Driven Online Selling: A Missed Opportunity?
B&T explores data-driven online selling as a missed opportunity. Just as well or it would've been a missed opportunity.
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