Five Best Forms Of Internal Data Use
Here are five best forms of internal data use. While tomorrow B&T will be presenting six tips for browning cauliflower.
Opinion
Data Sandbox: Are They The Answer?
This columnist asks "are data sandboxes the answer"? Well, not if the question is what's the capital of Uruguay.
Opinion
Four Ways You Didn’t Know Data Could Be Used For Good
Here are four ways data can be used for good. Which sadly don't include horse racing tips or cheating at casinos.
Opinion
Data-Driven Online Selling: A Missed Opportunity?
B&T explores data-driven online selling as a missed opportunity. Just as well or it would've been a missed opportunity.
Partner Content
How An Apple Search Engine Could Change The Game
Want an American tech firm to monitor your every waking move and thought? Apple search could well be the answer.
Opinion
Finding The Safe Space: Why We’re All Talking About Data Clean Rooms
Data clean rooms set to be the next big industry buzzword. Replacing the hideous "change agent" & "holistic approach".
Opinion
Why The Best Data Might Be In A Different Industry
This columnist argues you may be looking in the wrong place for data insights. Stops short of recommending tea leaves.
Opinion
Using Data To Supercharge Your Business Strategy
The term ‘data commercialisation’ is often associated with the buying and selling of data. But data is also playing ...
Opinion
The Three Must-Haves For Your Data Strategy
Here are the three must-haves for your data strategy. A fourth could possibly include the value of legumes in your diet.
Opinion
Third-Party Data Sales Spike 109% For Lotame In APAC
Lotame has today announced 109 per cent growth in third-party data sales in the APAC region from Q2 2020 to Q3 2020. Ac...
The Rise And Rise Of The ‘As A Service’ Model
Here's a top piece on data as a service model. And as data's adland's "new gold", you could turn it into a new tooth.
Opinion
2021 Data Predictions: What To Expect In The Year Ahead
Once again, data set to join omnichannel and full-service as the advertising industry's most ubiquitous words.
Opinion
Data Pooling: What Is It And Why Does It Work?
Nervous about a half pike with twist into the data pool? Tighten the Speedos with this read judged a "perfect 10".
Opinion
How Data Can Solve Your Churn Problems
Here's top tips on solving your churn problems. So, arguably of no use to anyone with indigestion or a blocked sewerage.
Opinion
Offline Data: Your Online Friend
Here's a story about online friends that makes no reference to Tinder, Bumble, Hinge or any of the other usual suspects.
Opinion
The Power Of Trust: Why Microsoft Advertising Is Ready For Life After Cookies
If 2020's remembered for anything it'll be the end of cookies. Pangolins & Sam Armytage's engagement aside, that is.
Partner Content
Anonymised Vs Pseudonymised Data: What’s Right For You?
Here, B&T delves into anonymised and pseudonymised data. Tomorrow it's decaffeinated and polyunsaturated data.
Opinion
The Dos And Don’ts Of Ethical Data
Here's the dos and dont's of ethical data. Although maybe the dont's should simply be called unethical data.
Opinion
