Who Gives A Crap Toilet Paper Launches 12 Rolls Of Christmas Range

Who Gives A Crap Toilet Paper Launches 12 Rolls Of Christmas Range
B&T Magazine
By B&T Magazine
SHARE
THIS



The social enterprise selling sustainable toilet paper, Who Gives a Crap, released its limited edition Christmas 2016 range overnight.

Aimed at people looking for a quirky Christmas gift, a way to bring a little cheer into the loo over the festive season, or an easy way to do some Yuletide good, the range pays homage to a well-known traditional carol with its 12 Rolls of Christmas theme.

Who Gives a Crap commissioned the range from Melbourne’s Jacky Winter Group, with twelve Australian artists contributing designs, including Grace Lee, Karan Singh and Gemma O’Brien.

Check out a few here:

WGAC_Xmas2016_9_GRACE LEE (1) WGAC_Xmas2016_3_ELLEN PORTEUS

WGAC_Xmas2016_6_GEORGIA PERRY (1)

Launched in Melbourne in 2012 with the help of a crowd funding campaign, Who Gives a Crap has already donated over $428,500 to help WaterAid fund sanitation projects in developing countries.

 

According to Who Gives a Crap founder, Simon Griffiths, 900 children under five die every day due to lack of adequate toilets and diseases associated with inadequate sanitation.

“That’s a shocking statistic and something we feel really passionate about changing,” he said.

“That’s why 50 per cent of the profit from the 12 Rolls of Christmas will go to helping build loos for people who really need them.  Your bum is a powerful thing.  The simple act of wiping it can make a real difference.”

 

According to Griffiths, 2016 will be the first year that Who Gives a Crap’s Christmas series will feature the social enterprise’s new premium toilet paper.

“That means fewer trees under your tree,” he said, “ because they’re made 100 per cent from fibres of forest friendly, sustainable bamboo in rolls that are dye, chemical and scent free.”

“Bottom line?  They’re good for the environment, good for your wallet and good for you.”

 

The 12 Rolls of Christmas are available from 8 November in 48-roll packs only from whogivesacrap.org.

Please login with linkedin to comment

Jacky Winter Group who gives a crap

Latest News

Creating Efficiencies in the Age of Consumer Privacy
  • Marketing

Creating Efficiencies in the Age of Consumer Privacy

In this opinion piece, Jess Miles, Country Manager ANZ of Integral Ad Science, reflects on the questions surrounding consumer data. The ability to collect consumer data online has revolutionised digital advertising by enabling customised targeting strategies and data collection. This reliance on data has been the cornerstone of many audience targeted strategies enabling marketers to […]

Opinion

by Kathleen Farmilo

Kathleen Farmilo
Jye Smith Named President Of Vibewire Board
  • Media

Jye Smith Named President Of Vibewire Board

After ten years of board leadership of the young entrepreneurial collective Vibewire, Founder & Co-CEO of Disruptors Co. Gavin Heaton is passing the torch to fellow strategy and creative leader Jye Smith, Founder and Director of branding and design studio DOUBLESTAR CO, who will now take over as Board President.

Australian CDP Lexer Raises $33.5M In Funding
  • Technology

Australian CDP Lexer Raises $33.5M In Funding

Lexer, the Customer Data Platform for brands and retailers, today announced it has raised AU$33.5 million in Series B funding, bringing its total funding to AU$43 million. The round was led by Blackbird Ventures and King River Capital, with Series A investor January Capital also participating. Blackbird’s Rick Baker will join the Lexer board. The […]