whiteGREY has bolstered its creative capabilities, announcing the appointment of a new Melbourne ECD team Garret Fitzgerald and Joe Hill.
The multi award-winning creative duo join the agency at the end of April.
Their remit encompasses leading whiteGREY’s Melbourne creative team plus working closely with the agency’s Sydney team providing all whiteGREY clients with the collective creative intelligence of the network.
Fitzgerald and Hill will also work collaboratively with Melbourne’s strategy and management teams providing further business leadership and counsel to clients.
Katie Firth (pictured with Fitzgerald and Hill), national managing director, whiteGREY said she was thrilled that the agency’s current momentum resulted in its continued ability to attract best-in-industry talent, furthering the scope of the agency’s client offering.
Firth said: “Adding new clients to our burgeoning roster means a raft of new and different business problems to solve, so having a new set of creative minds to join our already talented team is brilliant for both whiteGREY and its clients.
“Garret and Joe are a team with ambition; they revel in responding to client briefs and with a skillset combining creative and technology, and we love the creative firepower their dual appointment brings to whiteGREY.”
Firth concluded: “Not only are they award winning creatives, they are decent humans who are truly passionate about creating the best-of-the-best campaigns to grow our clients’ businesses.”
Previously creative directors at CHE Proximity, Fitzgerald and Hill have worked as a team for more than seven years at agencies including BMF and Leo Burnett, creating iconic campaigns for everything from underwear to automobiles.
Hill said: “whiteGREY has creative pedigree, contemporary instincts, and a palpable sense of momentum and clarity – we’re honoured and thrilled to be joining the team.”
Fitzgerald added: “Joe and I have always held whiteGREY’s work in the highest regard.
“The opportunity to join a talented team with someone as passionate and dynamic as Katie at the helm is something we’re very excited about.
“It’s a great time to be coming on-board – we can’t wait to get stuck in.”
The multi award-winning duo have been recognised at Cannes, Clios, Spikes, LIAs, One Show, New York Festivals and many more.
Most recently they helped shape industry leading campaigns such as Swann Insurance ‘Inconvenience Stores’ and Carsales ‘AutoAds’, achieving campaign accolades from the world’s most contagious, to Australia’s most effective.
In another step in the evolution of Val Morgan Outdoor (VMO), the NSW sales team has been consolidated into one team that now looks after all three business verticals – VMO Shop, VMO Active and VMO On-The-Go. To reflect the changes, VMO are proud to see two young team members progress into leadership positions. Both […]
The shift to virtual working looks here to stay, but when it comes to the annual Christmas party, Australian women are putting health concerns aside to mark the festive season in person, Are Media’s latest HerPulse 6.0 consumer sentiment survey has revealed. Despite restrictions easing in many states, more than a third of women (35%) […]
Sydney independent agency, This is Flow, has been appointed to handle all media strategy, planning and buying for Felix Mobile after a competitive pitch process. F elix is an exciting new brand born out of the newly merged TPG/Vodafone entity, TPG Telecom Limited. The merger of TPG and Vodafone in June this year created the […]
In this opinion piece, Shopify Plus APAC Director Shaun Broughton focuses on actions marketers can take to better understand their customer base and leverage learnings from success stories like Peter Sheppard and Aje during the pandemic on how to pivot and demonstrate agility in this fast-paced market… November is going to be one of the […]
Mission Australia’s new Christmas appeal highlights the pressures faced by Australia’s hidden homeless, people who are pushed into homelessness through no fault of their own, with a core message that every Australian should have a safe home. The fundraising campaign asks the community to donate to Mission Australia so the charity can support vulnerable individuals […]
Digital experiences are more necessary than ever. Social distancing, remote working and local or national shutdowns have forced customers online and employees apart, requiring businesses and government agencies across the Asia Pacific to accelerate and refocus their digital transformations to satisfy changing customer needs. To understand the maturity of digital experiences (DX), leading ideas and innovation […]
Omnicom agencies are committing to move beyond the binary to mark International Pronouns Day as part of Open Pride, a global employee resource group committed to inclusion and diversity. As part of the initiative, Omnicom agencies, including DDB, PHD and Clemenger Group, have committed to ensuring all policies promote gender-inclusive language and have encouraged staff […]
As part of Lions Live in June, Lions Live challenged under 30s with a brief in partnership with the World Food Programme. It was free to enter, and nearly 1,000 young adlanders entered. It was such a success, Lions Live plan to run a second competition during Lions Live this week. This time the brief […]
Festival for business and creativity, Pause Fest, has confirmed the event will run in 2021 – and will be its biggest to date. The 11th Pause Fest – named Changes – will migrate from its Melbourne home to the online world for the first time, running 1-12 March 2021. “Pause Fest has always been at […]
Shutterstock today announced the highly anticipated addition of Editorial Video, a new premium, full-service editorial video offering that is now available for license. Critical Past, Celebrity Footage and Viral Hog are just a few of the new partners who will distribute their engaging video content worldwide through Shutterstock’s Editorial Video. In addition, current partners’ epa […]
Today at Adobe MAX, Adobe unveiled significant innovation across its Creative Cloud applications and services. In addition to ground-breaking new features like Neural Filters in Photoshop, the company released major updates to its flagship applications including Lightroom, Premiere Pro and Illustrator. Adobe also underscored its commitment to accelerating the development of mobile and multi-surface apps, with […]