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Reading: WhatsApp Is Going Free Dropping Its $1 Subscription Fee
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B&T > Technology > WhatsApp Is Going Free Dropping Its $1 Subscription Fee
Technology

WhatsApp Is Going Free Dropping Its $1 Subscription Fee

Staff Writers
Published on: 19th January 2016 at 9:33 AM
Staff Writers
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The Facebook-owned WhatsApp, the $19 billion dollar messaging service has announced it’s dropping the $1 annual subscription fee and will not introduce third-party ads to make up the loss.

Founder Jan Koum announced the change during this year’s Digital-Life-Design conference in Munich. Koum explained the $1 charge might not sound like it would break the bank, but it was preventing many people from joining the service.

“For many years, we’ve asked some people to pay a fee for using WhatsApp after their first year. As we’ve grown, we’ve found that this approach hasn’t worked well. Many WhatsApp users don’t have a debit or credit card number and they worried they’d lose access to their friends and family after their first year,” the company said in a blog post.

WhatsApp says  it won’t introduce third-part adverts to make up for the lost funds. Claiming instead “we will test tools that allow you to use WhatsApp to communicate with businesses and organizations that you want to hear from. That could mean communicating with your bank about whether a recent transaction was fraudulent, or with an airline about a delayed flight.”

For the most recent update of Whatsapp the changes take affect starting today, it will take a week or two to filter through all the versions of the app.

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By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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