Wests Tigers have announced Australian non-bank lender, Pepper Money, as the club’s major partner for the next three seasons.
Pepper Money have been official Premier Partners since 2023, and in 2025 the new multi-million-dollar deal will see Pepper Money proudly worn on the front of both the NRL and NRLW team jerseys.
In an exclusive sponsorship launch attended by club legends, Benji Marshall, Brett Kimmorley, Kezie Apps, and Apisai Koroisau, new players Royce Hunt and Jack Bird, corporate partners, fans, and government representatives, the club unveiled their new-look NRL playing jersey for the 2025 season.
The partnership will also maintain Pepper Money’s prominent presence across multiple assets, including:
- Branding on head coaches Benji Marshall and Brett Kimmorley’s apparel and the coaches box, continuing its support across both male and female leagues as it has for the past two seasons.
- Key inclusion on media backdrops and game-day signage at all home games.
“Wests Tigers are proud to partner with a leading brand like Pepper Money, showcasing our commitment to excellence in sports partnerships,” said Wests Tigers chief commercial officer, Peter Lang.
“This partnership not only represents the largest sponsorship deal in the club’s 25-year history, but it also introduces a new approach to sports partnerships. By integrating branding assets with digital assets, we aim to enhance storytelling for our partners.
“Importantly, we are very closely aligned with Pepper Money on core values, namely community, inclusivity, and resilience,” he said.
Pepper Money’s general manager of marketing and brand, Sarah Pikardt said the partnership not only makes strategic sense but also is true to Pepper Money’s core values.
” The club has a bright future and they’re roaring forward in 2025. Just as Wests Tigers are striving for success on the field, we’re committed to helping people achieve success off the field. Pepper Money is proudly in the business of helping people to succeed and this partnership with Wests Tigers allows us to champion that message in a tangible way”.
Pikardt also emphasised the importance of raising the profile of women in sport to connect with a broader audience.
“Sponsorship can be a powerful vehicle to inspire and build community. Embracing diversity and inclusion as part of strategy is not just good for brand, it’s important for social change”.
The sponsorship deal will officially commence at the start of the 2025 season, with a series of events and activations planned throughout the partnership. Fans can look forward to enhanced game-day experiences, competitions, impactful community initiatives and exclusive content, bringing fans closer to the action than ever before.
Working closely on the partnership, Pepper Money’s head of brand, sponsorship and digital marketing, David Berry said Pepper Money is proud to partner with Wests Tigers and highlighted the importance of community in the new partnership.
“Pepper Money shares Wests Tigers’ passion for empowering communities, and this partnership gives us a platform to do this in a meaningful way. We’re excited to continue our work with the club and their community arm, Wests Tigers Empower, to make a meaningful impact over the next three years.
“We view this ongoing partnership as an opportunity to educate and empower more Australians from diverse financial backgrounds, helping them understand the options available to them,” he said.
Pepper Money was most recently awarded Non-Bank of the Year 2024 at the Australian Mortgage Awards and has helped over 500,000 Australians to date. The brand is positioned as the home of loan options, offering home, car, personal, commercial, and self-managed super fund loans, empowering Australians to achieve their financial goals.
The commercial terms of Pepper Money’s sponsorship will not be disclosed.
