B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Pinterest
  • WPP
  • AFL
  • Anthony Albanese
  • Cannes Lions
  • Thinkerbell
  • NRL
  • Federal Election
  • State of Origin
  • B&T Women in Media
  • AI
  • Spotlight on Sponsors
  • ARN
  • Channel 10
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Westpac Embraces Spirit Of Aussie Mateship In Emotionally-Charged TVC Via DDB
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Advertising > Westpac Embraces Spirit Of Aussie Mateship In Emotionally-Charged TVC Via DDB
AdvertisingCampaigns

Westpac Embraces Spirit Of Aussie Mateship In Emotionally-Charged TVC Via DDB

Staff Writers
Published on: 9th April 2018 at 9:56 AM
Staff Writers
Share
2 Min Read
SHARE

Big four bank Westpac has launched its latest ad campaign via DDB, which embraces the quintessential Australian spirit of mateship and people helping people.

Westpac Group’s head of brand, advertising and media, Jenny Melhuish, said the creative showcases the importance of a helping hand, and draws on Westpac’s brand promise of helping in the moments that matter.

“As Westpac enters its third century, we want to continue the essence of our ‘Proudly Supporting Australia’ positioning, while drawing on what makes us truly Australian,” she said.

“For Australians, it is this unique spirit of helping one another that makes us special.

https://www.youtube.com/watch?v=lCquhPH-WwI

“As the nation’s oldest company and first bank, Westpac has played a role in the lives of many Australians for more than 200 years – whether it is helping people buy a home, save for a family, start a business, or in times of emergency or natural disasters.

“Providing great service and helping in the moments that matter to our people, customers and communities is what defines us as a brand and sets the course for our future.”

DDB managing partner Chiquita King said: “The work is evidence of a great partnership and was born out of strategic imperatives.

“Inspired by historical moments, this is only the start but a pivotal part of what we want to achieve. This campaign is a perfect example of DDB’s belief in emotionally-driven work.”

The creative launched nationally across TV, digital, out of home and social yesterday.

CREDITS

Client: Westpac

Creative: DDB

Director: Mark Molloy

Production: Exit Films

Editor: Jack Hutchings, The Butchery

Photographer: Andreas Smetana

Music: David Bowie’s “Heroes” covered by Gang of Youths

Music supervision: Level Two Music

Sound design: Nylon Studios

Post-production: Alt.VFX

 

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: DDB, Westpac
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

David Hovenden On B&T’s Women In Media In The Australian
24/06/2025
“That Night Nearly Destroyed Me, But It Also Lit A Fire Inside”: What UnLTD’s Adland Bail Out Taught Me About Justice, Hope & Shame
24/06/2025
Vale Dominic Proctor, A Giant Of Adland Who Set Up Mindshare & Transformed The Industry 
24/06/2025
Omnicom-IPG Merger Clears Major Regulatory Hurdle But FTC Warns Against Collusion Over Political Content
24/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?