Western Sydney Ad School Partners With We Are Different

Western Sydney Ad School Partners With We Are Different

Western Sydney Ad School (WSAS) is dialing up the importance of earned creative in its Winter 2020 curriculum, offering students the unique and valuable opportunity to learn how creative ideas can live outside paid media channels.

The enhanced student offering comes at a time where emerging talent face an increasingly competitive job market. By diversifying the skillset of WSAS students, alumni will leave with a competitive edge that will help land them a role in the creative industry – be that in a traditional or non-traditional creative environment.

“People don’t consume traditional advertising like they used to – yet the majority of ad schools still teach traditional creative at their core,” Western Sydney Ad School head of school Rocky Ranallo, said.

“Our course is different in that we’re developing a pipeline of creatives from all walks of life with unique perspective and ideas. A big part of that will be creatives who understand not just the big TVC or digital ad, but how an idea works outside of traditional, paid media channels,” Ranallo added.

The earned component of the course will be delivered by creative-driven PR and content agency,

We Are Different. The independent agency has built a reputation for its PR-led creative offering, working with clients such as Snapchat, Bayer, Edgewell Personal Care, Miller Genuine Draft and Acast.

“Today’s most successful brands understand the power of PR – that if a great idea is truly great it will earn the attention of the media, social followers and your consumer,” We Are Different Founder and Director Stuart Terry said.

“In a world where a growing proportion of marketing budgets are being allocated to PR, it’s important the next generation of creative talent understand how earned ideas work and fit within the overall marketing mix,” Terry added.

“Rocky and I have always been keen to improve our offering to the students and are happy Stuart approached us with this idea before anyone else,” Matt Smith said.

Western Sydney Ad School’s Winter course kicks off on July 2.


Please login with linkedin to comment

We Are Different western sydney ad school

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]