Wednesday TV Wrap: The Bachelor Launch Fails To Hit 500,000 Viewers, While Olympics Controversy Can’t Stop Seven’s Numbers

Wednesday TV Wrap: The Bachelor Launch Fails To Hit 500,000 Viewers, While Olympics Controversy Can’t Stop Seven’s Numbers
SHARE
THIS



Network 10’s launch of The Bachelor Australia only reached 482,000 viewers, according to OzTAM’s metro data.

It is a surprisingly slow start for The Bachelor. For comparison, 2020 launched to 680,000 viewers and 2019 launched to 939,000. Then again, Network 10 did schedule it for the same night as the Farmer Wants A Wife finale, which topped entertainment at 853,000 viewers.

According to 10, the show was the best performing entertainment in the under 50s bracket.

The Bachelor was also beaten by an ABC repeat of a Hard Quiz Kids Special, which scored 502,000 viewers.

On top overall was Seven News with 1,260,000 viewers, while Nine News had 1,220,000 and A Current Affair had 860,000 viewers.

Other highlights included Seven’s Olympic coverage. Despite the Games being mired in controversy (and not officially opening until Friday) last night’s coverage of the Matilda’s stonking win over New Zealand scored a nice 635,000 viewers. The late night coverage had 534,000.

The rest of the night had a combo of standard daily shows and repeats.

The ABC had ABC News and 7.30, with 816,000 and 680,000 respectively, as well as Mad as Hell at 549,000 and the aforementioned Hard Quiz Kids repet.

For Nine, a repeat of Travel Guides had 597,000 viewers, and Hot Seat had 602,000.

Over on 10, The Project had 533,000 viewers and 10 News First had 423,000.

Seven’s night outside of the Olympics had Home and Away with 647,000 viewers and The Chase with 512,000.

Perhaps unsurprisingly, the Seven Network won the night with 34.4 per cent of the daily share. In second was the Nine Network with 25.1 per cent, and in third was Network 10 with 17.5 per cent. Next was the ABC Network with 15.5 per cent, while the SBS Network had 7.6 per cent.

Please login with linkedin to comment

oztam tv ratings oztam tv wrap The Bachelor the bachelor launch tv rating TV wrap

Latest News

QUT Business School Launches “Make it Real” Via BCM Group
  • Campaigns

QUT Business School Launches “Make it Real” Via BCM Group

Queensland University of Technology (QUT) Business School has launched a new brand platform, developed by BCM Group, built to encourage prospective students to upskill, invest in themselves, and nurture their inner entrepreneur.

Making A Name For Your Brand In A New Market: Tips For Launching A Campaign Globally
  • Opinion

Making A Name For Your Brand In A New Market: Tips For Launching A Campaign Globally

Jacqueline Gonzales [featured image] is the Head of Global Marketing at Squarespace. In this piece, she shares her best pieces of advice for launching a campaign globally. It’s estimated that we see between 6,000 to 10,000 ads every single day. In today’s digital landscape we’re constantly bombarded by so many different brand messages from every […]

Opinion

by B&T Magazine

B&T Magazine
Acast Announces New Podcast ‘The Elements’
  • Media

Acast Announces New Podcast ‘The Elements’

From the audio producer of The Teacher’s Pet comes The Elements, a new Acast Creator Network podcast hosted by Thredbo survivor Stuart Diver. The Elements is a  podcast that journeys into the heart of surviving a natural disaster and will be hosted and distributed by the creator-first podcast company Acast as part of the Acast Creator […]