WPP AUNZ digital agency Webling has bolstered its creative ranks by appointing Carlos Guedes (pictured above) to the new position of associate creative director.

An experienced digital creative director, Guedes joins following a three-year stint at Snakk Media Group as creative director and as a founding member of integrated mobile creative agency Touch Create.

His strong creative reputation has been built mainly in Europe, working at agencies such as JWT, Isobar and Havas, where he played a key role in shaping the digital presence of brands such as Vodafone, McDonald’s, Lipton, Nokia, Kit Kat, and MTV.

Webling managing director Deniz Nalbantoglu said: “We are thrilled to have Carlos joining the team. His extensive experience across both pure play and integrated digital environments will be a valuable asset for our vision for the agency, and our collaborations with J. Walter Thompson Group and the wider WPP AUNZ network.”

Commenting on his new role, Guedes said: “I’ve been impressed with Webling’s progressive approach to digital innovation underpinned by strong client relationships and a real sense of culture.

“I couldn’t be more excited to join the agency at a time when clients are relying more and more on digital and integrated solutions to deliver meaningful brand experiences.”