Brittany Hockley and Laura Byrne’s incredibly popular podcast, Life Uncut is now headed to the radio!
The Life Uncut Radio will be on KIIS on Saturdays and it is the first show to be launched as part of ARN’S podcast to broadcast strategy.
Hockley and Byrne are both former reality stars, turned influencers, who have made a name for themselves in the podcasting world, so much of a name for themselves they’ve created their own worlds.
Both have huge social media followings and highly engaged audiences, they are celebrities but celebrities you DM about your breakup, accessible and yet aspirational.
The girls started Life Uncut over two years ago and it has already hit well over 10 million downloads and has consistently earned a top-five spot in Triston’s podcast ranker.
The podcast has also spawned a Facebook group that has over 50,000 members. Life Uncut features the ladies sharing the ups and downs of life, pulling back the curtain on what it means to be perfect in our social media drenched times. It’s fun, it’s raw and it’s relatable.
Basically, Life Uncut is a smash hit and both Hockley and Byrne’s attribute the success to authenticity.
Hockley told B&T: “Authenticity. When people watch a reality show, they think they have an impression of who those people are.
“When we started the podcast, we shared very honest stories about our failed relationships about big life moments that happened, we talked about real things.”
Byrne added: “There are things that are very heavy and very, very light, the fact we can have both hard and fun conversations is a testament to our audience.”
Still, while it’s undeniable they’ve built an empire and radio does almost seem like a natural progression, the radio world is infamously cutthroat.
Hockley said: “You have to think twice, we are so unfiltered and so raw in our podcast, but we aren’t nervous, we are excited.”
Byrne told B&T, ” It was just the opportunity. Radio has always been something that has been like – wouldn’t it be great to do that – and it was something Britt and I had spoken about. We were like yeah! We kinda just jumped in.”
While the radio show promises to offer more of the same, they will also be joined by radio host Mitch Churi – aka the man that feels like your best mate!
As for the addition of Churi both are in agreement that it’s great to have a male perspective!
Life Uncut is taking on a life of its own!
Nespresso is today calling for entries to the Australian StartCup Challenge, a new competition which supports and rewards innovative, circular business ideas. The challenge is open to pioneering start-ups and SMEs from any sector or industry to pitch their circular solutions for review by an expert jury and then via public vote for the chance […]
Australian new car website, CarExpert.com.au has today completed the strategic acquisition of PriceMyCar.com.au, accelerating the company from online publisher to new car marketplace. The acquisition is for 100 per cent of the business at a purchase price of $4 million. This is a mixture of an upfront payment with a two-year earn-out period which will […]
The IKEA Festival, a global celebration of life at home taking place from 26 August – 10 September 2022, will showcase creativity and inventiveness at home, from around the world. Built on the theme ‘From Dreaming to Doing’, the festival, which takes place both online and in every IKEA store in Australia, aims to inspire […]
Crowe LLP, a public accounting, consulting and technology firm in the U.S. with offices around the world, has debuted a new integrated brand platform entitled “Embrace Volatility.” The campaign, which seeks to flip the perception that volatility is something to fear to something that creates opportunity, was developed by StrawberryFrog in its first project for […]
Digital experience platform (DXP) provider Optimizely has announced it was named a Strong Performer in The Forrester WaveTM: Marketing Resource Management, Q3 2022. The report states that, “Welcome’s legacy in content marketing and editorial shines through in its ample content and people management offerings. And its superior innovation roadmap plans, to employ AI for content […]
Having racked up over 1 million paying subscribers since the release of Snapchat+, a paid subscription service complementing the communication app, Snapchat has announced a number of new features to further reward its user base. The newly added services include priority story replies, which highlights a users responses to Snap Stars; an option to show […]
Global content creator company Jellysmack today announced the signing one of Australia’s top food creators, Ann Reardon (pictured) from How to Cook That, to its Creator Program. Food is one of Jellysmack’s most popular content verticals and its 100 culinary creator partners generated 20 billion views globally last year. This year alone, Jellysmack has added […]
Shareholders are advised that the Board of Seven West Media has approved an on-market buyback of up to 10 per cent of shares on issue. The on-market share buyback program will be conducted on an opportunistic basis over the coming 12 months. The news follows the release of SWM’s end-of-year numbers this morning. Read all […]
Take a pictorial tour of Thinkerbell's new offices. However, we have studiously avoided the lavatories & torture room.
BuzzFeed, Inc. today announced that Lighthouse, an offering for advertisers across its platforms that brings brands closer to its audience, is now available to clients internationally. Lighthouse leverages BuzzFeed’s tech-powered foundation and diverse array of content across BuzzFeed, Inc. – which includes BuzzFeed Entertainment, BuzzFeed News, Tasty, HuffPost and Complex Networks – to provide advertisers […]
News Corp Australia has today launched a six-week cost of living editorial series, Smart Savers, to help its audiences make informed decisions to navigate the rising cost of living. According to News Corp Australia research consumers are spending, on average, 60 per cent of their incomes on bare essentials including food, fuel, housing and insurance […]