Zero Co’s OOH campaign “said no one ever” has gone viral for its cheeky and ironic declarations about single-use plastic.
In line with Zero Co’s loveable larrikin approach to marketing, the team have caused an online stir and shared their latest ads on social media which has resulted in the business’s best performing organic social posts since launching in November 2020.
The billboards include ironic phrases such as “Yeah mate, fish actually get a lot of protein from single-use plastics,” and “We are not using enough single-use plastic,” and aim to bring attention to the overuse of single-use plastic.
The Aussie cleaning product Start-up has found that since they launched “said no one ever,” that its average social media post impressions were up by 24 per cent.
Post engagement also skyrocketed with customers, fans and followers suggesting their best version of “said no one ever” sentiments about single-use plastics.
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The team are collating responses and will be using these to take on billboards around the country in their next iteration of outrageous statements you never heard anyone say.
Zero Co, founder, Mike Smith, who has a background in the marketing industry, said “When we were offered the distressed billboards rates, it was a no-brainer.
“We wanted to prove that OOH media has its place in a marketing strategy, even with less foot traffic in lockdowns.
“We had loads of fun coming up with the creative and I think it shows. We’ve been able to build out an evergreen campaign that gives us the opportunity to engage with our audience in more ways than one.
“By amplifying these images through our own social channels with a simple call to action, we’ve been able to create a great amount of noise and it’s looking like we’ll have less work to do for the next iteration, with so many awesome suggestions flooding in!”
