Wavemaker Transforms VW Beetle Into Boombox For New ‘Bumblebee’ Movie
A bright yellow WV Beetle and old-school cassette tapes took centre stage in an activation campaign for Paramount Pictures’ Bumblebee movie release, created by Wavemaker Australia in partnership with Habitat Media.
Set in the year 1987, Bumblebee is the sixth instalment of the live-action Transformers film series and centres around the character of the same name. To drum up excitement for the film’s 20 December Australian release among the core audience of families, Wavemaker tapped into 1980s nostalgia, through music.
Taking place in Melbourne and in Sydney’s Parramatta and Bondi over consecutive weekends, the activation featured a VW Beetle transformed into a larger-than-life boombox with cassettes handed out to passers-by – introducing Aussie kids to the technology of the past.
The cassettes, naturally, come with a twist – a unique Spotify Code that, once scanned through the Spotify app, directs users to the Bumblebee Beats Spotify playlist, featuring classic 1980s tunes.
Aaron Hampson-Smith, director, investment and activation at Wavemaker Australia, said: “The team at Wavemaker were excited to work with Paramount Pictures and Habitat Media to create a memorable experience for young families, with a nostalgic nod to the past.
“Kids born this century have probably never seen a cassette, so this was the perfect way to introduce them to the world of Bumblebee and the Transformers franchise.”
Latest News
Heckler Collaborates For OnePlus Nord’s Gray Ash Global Launch
Design and visual effects house Heckler has created the international launch video for global technology brand OnePlus’ newest offering: the OnePlus Nord special edition Gray Ash smartphone.
The Bottle-O Goes Musical In New Brand Campaign Via Channel T
Is it just us or is there a surprising number of booze ads on B&T today? You can almost get cirrhosis just reading.
Sapporo Brings Origins To Life In New Manga-Inspired Campaign
Alongside ironic T-shirts and thick rimmed spectacles, a love of Manga is essential for any budding agency creative.
Women in Media’s Cara Meade: “Find Clarity When There Is Chaos, Inspire Action Where There Is Lethargy”
Looking for a bit of Monday inspiration? Well, this is an essential read. Or, there's always the pub schnitzel.
“You Don’t Need To Be A Star To Have A Voice” Says Nike In New Voting Campaign
When a pair of trainers cost you 250 bucks it's only fair that Nike repays us with a new ad campaign every second day.
Lawyers Called In As Roxy Jacenko And Candice Warner Fight It Out Over Agency Contract
Oh no! The Roxy-Candice stoush has taken a decidedly ugly turn. Here's hoping Candice can keep control of her bowels.
“Daylight Robbery!” TV Reporter Gets His Phone Stolen During Live Cross
B&T has headlined this "daylight robbery" because, as you'll see, it features a robbery in daylight hours.
Leading Through Change: Why Network 10 Is All In On First Party Data
This includes both a video & stunning views of Sydney Harbour. It could only be bettered by being shat on by a seagull.
“A Weekend At Biden’s!” Presidential Hopeful Gets Hilariously Roasted In Spoof Ad
The presidential race to the bottom appears to have not quite reached the bottom in latest spoof attack ad.
Independent Media Agencies Of Australia (IMAA) Launches Exclusive ‘Insights And Innovation’ Webinars
The IMAA unveils new ‘insights and innovation’ webinar which ideally will include both insights and innovations.
Three Ways Foxtel Impressed During Its Upfronts
GroupM's Nicola Lewis gives her take on Foxtel. And by that we mean the Upfronts, not its array of cooking programs.
The Five Values For Business Success
Here's a serious business article that hopefully ticks B&T's quota box for serious business articles.
Destination Gold Coast Launches Largest-Ever Tourism Campaign
Destination Gold Coast launches massive new campaign that sadly doesn't include out of control schoolies running amok.
Sunday TV Wrap: NRL Grand Final Pulls 2.1 Million, As The AFL Hits 2.9 Million
All B&T asks is you try and be kind to any Panthers or Cats supporters in the office today. If they bothered to turn up.
Heineken Launches ‘Cheers To All’ Marketing Campaign In Australia
This ad aims to tackle stereotypes in beer ads and it does by using very stereotypical attractive people.
Malcolm Turnbull Signs Petition Calling For A Royal Commission Into News Corp
If there was one thing guaranteed to get you written off by News journos it'd have to be signing a petition against it.
SecondBite Food Rescue Launches First National Campaign
This is not only for a good cause, but it features a cute kid with a bowl of spaghetti on his head. What's not to love?
KitKat Launches New Campaign Encouraging Aussies To ‘Give the Planet a Break’
This new KitKat initiative enables you to not only help save the planet but get fat while doing it.
Is B2B Marketing Missing Its Emotional Touch?
B2B marketers could learn a thing or two from their B2C colleagues, argues WP Engine VP APAC sales Mark Randall in this guest post. It surprises me how many B2B organisations are not quite hitting the mark when it comes to reaching their audience. When talking directly to businesses, many brands are missing an opportunity […]
Aussie Taxpayers Invested $50M In Failed Streaming Service
Fresh from buying the Australia Post board Cartier watches, the Aussie taxpayer is copping yet another shafting here.
Springfree Trampoline Unveils New TV ‘That’s Why We Got A Springfree’
Who didn't love the backyard trampoline as a kid? And many of us still carry the physical scarring from the adventure.
Women In Media’s Tara O’Keefe: “What Worked Yesterday Doesn’t Today And Certainly Won’t Tomorrow”
Here's some wise words from QMS’ Tara O’Keefe. Yet, not that wise that you'd have to have done chemistry for the HSC.
An “Intellectual Thickshake”: Ben Fordham Rips On Pete Evans, As Pete Viciously Fires Back
B&T's understanding is that Pete Evans is a chef? Why doesn't he pop on the apron and get back to cooking dinner?
Why The ACCC Has Its Eye On iMessage, Facebook Messenger And WhatsApp
Any bartender that served Rod Sims a chardonnay would NOT want to fall short of that line on the glass, that's for sure.
Burger King Trials Reusable Packaging
Here's a top initiative from Burger King that does kinda sound like a slightly tedious Craig Reucassel documentary.
Thursday TV Wrap: Gogglebox Takes Top Spot Despite Slight Dip
Gogglebox is almost like a scientific, neurological study into the human condition. Just with more bogans and ad breaks.
Borat Hijacks Landmarks Around The World To Promote Long-Awaited Sequel
Borat promotion comes to Bondi. And even it couldn't find any parking & got charged $9 for a tumeric almond milk latte.
Freelancers Marketplace Fiverr Appoints Bohemia For TV And BVOD In Australia
Freelance marketplace Fiverr has appointed Bohemia. B&T understands it's full-time and not three days casual.
Smarter Use Of Art & Science Stretch Auto Budgets Further
The majority of adverts uploaded to Facebook aren’t created for Facebook as its priority. This is causing huge inefficiencies and poor performance for brands, many of whom are facing up to shrinking budgets. Tom Phillips (main photo) managing director at Connecting Plots shares lessons from 12 campaigns they optimised for auto brands… It’s no secret […]
Jaguar Land Rover Appoints Haystac As PR Agency Of Record
We're not entirely sure if B&T goes to eastern suburbs real estate agents, but Haystac has won Land Rover's PR.
