The Australian Influencer Marketing Council (AiMCO) has revealed the finalists for its 2024 AiMCO Awards, with categories ranging from Best Food & Beverage Creator, Best Up & Coming Creator and Best Boutique Agency.
A total of 127 finalists have been selected from the hundreds of entries submitted for this year’s awards, which recognise the best and brightest in the nation’s influencer marketing sector.
“The 2024 AiMCO Awards have already proven to be our biggest yet with a record number of entries submitted across all categories. The high calibre of entries really highlights the momentum we are seeing in the influencer industry and the crucial role content creators play in many brands’ marketing strategies. I am looking forward to celebrating them all on awards night. Congratulations to all of our finalists,” said AiMCO board chair and Social Law co-founder, Tegan Boorman.
“The AiMCO Awards attracted a record number of entries this year with a strong and diverse representation of creators, brands and agencies, which is a clear demonstration of the growing influencer sector for both creators and brands. I’d like to thank our judges and sponsors for helping to make our awards bigger and better this year,” said AiMCO managing director, Patrick Whitnall.
The AiMCO Most Influential Creator Award and the AiMCO Most Influential Industry Award, the top awards of the night, will be chosen from the winners across the industry and creator categories. These awards are presented for outstanding work in influencer marketing, regardless of social media platform or scale of the campaign.
The Awards will focus on the theme of ‘The Creator Influence’ this year, acknowledging the power of creator campaigns and their place in the broader marketing industry.
Three new categories have been added to this year’s awards: Best Creator Podcast, Best Gifting Campaign and Best Talent Agency.
This year, AiMCO recruited a panel of around 100 industry experts to judge the award submissions, bringing decades of industry expertise to the judging panel. Among them are PepsiCo head of media and Digital ANZ, Gill McHattie, Paramount+ vice president of marketing and growth, Louise Crompton, Tourism Australia head of global PR and advocacy, Nicole Foster, MCoBeauty head of influencer marketing, Beci Mamo, Luxury Escapes head of social engagement, Eugene Loane, ELY marketing founder and chief marketer, Elysha Stephens, and Lion Cultural Collaborations leader, Andie Tickner.
The Awards, now in their fourth year, will host a special event next February, where the winners will be announced.
The 2024 AiMCO Awards’ premier partners are GroupM and Hello Social, Major Sponsors social media agency Fabulate, and management service Talentpay, along with gifting sponsors Colgate, Madebox Co. and Sticki.
This year’s finalists are:
Creators
Best Food & Beverage Creator
Chebbo, Amplify
Lily Huynh, Mushroom Connect
MyNonnaFina, BornBred Talent
Tom Smallwood, Amplify
Best Beauty, Fashion & Style Creator
Elle Ray, MAXCONNECTORS
Ginger & Carman, Mushroom Connect
Hannah Collingwood English, One Daydream
Kayla Thomas, JR Management
Onella Muralidharan, Icon Management
Best Comedy & Entertainment Creator – sponsored by Hello Social
Jackson Field, Neuralle
Kick it Forward, Neuralle
Lana Kington, Day Management
Macfarlane Bros, Neuralle
Rhylee P, JR Management
Best Gaming/Streamer Creator
AussieAntics, Click Media
Elysa
Jordan Barclay, Spawnpoint Media
Norris Nuts
Taz & Alessia, BornBred Talent
Best Home/Lifestyle/Travel/Auto Creator
Adrian Widjy
Brad Canning, Amplify
Brooke Styles, BornBred Talent
Lily Huynh, Mushroom Connect
Luke Moore, Ivy Talent Co
Best Family/Parenting/Pets Creator
Clayton’s World, JR Management
Matty J
Norris Nuts
Princess Honeybelle
Best Health/Fitness/Sport Creator
Lambros Army, BornBred Talent
Sam Fricker, Amplify
Sinead Hegarty, Hoozu
Tina Rahimi, BornBred Talent
Tom Baulch, One Daydream
Best Business/Finance/Insurance/Telco Creator
Bridey Drake, BornBred Talent
Taz & Alessia, BornBred Talent
Best Podcast Creator (new category)
Basically Besties, Amplify
Beyond the Bump, Day Management
Dan Does Footy, The Gifted Group
Luke & Sassy Scott, Mushroom Connect
We Got The Chocolates, BornBred Talent
Best Up & Coming Creator – sponsored by Hello Social
Bundun, Click Media
Elena Téa, Day Management
Emily K, JR Management
Granny Flat, Mushroom Connect
Kat Sasso, Mushroom Connect
Influence for Good – sponsored by GroupM’s Mindshare
Ben McIntosh, Day Management
Clayton’s World, JR Management
Dr Kristyn Sommer, Hoozu
Onella Muralidharan, Icon Management
Steph Kelly, Amplify
Taylor Morgan, Click Media
Agencies
Best Large Agency/Business – sponsored by Talentpay
Hello Social
Jack Nimble
Social Soup
Spawnpoint Media
Wavemaker
Best Boutique Agency/Business
CulturalPulse
Loft Social
Neuralle
RISER
Totally Awesome TV
Best Use of Data
FIFA Women’s World Cup 2023 Multicultural Fan Engagement – Cultural Pulse (for FIFA Women’s World Cup)
Fisher X Bob Marley – Hello Social (for Paramount Pictures)
Overnight Lab – Hello Social (for U by Kotex)
Using Data Analytics to Guarantee Virality on YouTube for Brand Partners – Spawnpoint Media
Most Effective Campaign for ROI
Chat NT – Edelman Australia (for Tourism NT)
Fisher X Bob Marley – Hello Social (for Paramount Pictures)
Overnight Lab – Hello Social (for U by Kotex)
Lynx x Fisher – Hello Social (for Lynx)
Most Effective Collaboration or Partnership
Cloud Gaming on Optus, – Click Media and Emotive (for Optus)
Fisher X Bob Marley – Hello Social and Wavemaker (for Paramount Pictures)
Uber Reserve Grade Heros ft Mary Fowler and Hello Sport – Hello Social, EssenceMediacom and Herd MSL (for Uber)
Red Cross 2023 x Uber – Hello Social (for Uber and Australian Red Cross)
End The Trend – Publicis Groupe / HerdMSL (for Cancer Council)
Best Influencer Marketing Technology Service
Fabulate
Vamp – Revolutionising influencer marketing through AI and transparency
AiMCO Trailblazer of the Year – sponsored by GroupM’s EssenceMediacom
Lauren Kelly-Bowers, Ivy Talent Co
Bella Frater, Foxtel/Hubbl
Daniella Kinda, Wavemaker
Mayank Parikh, Wavemaker
Jed Swainson, Wavemaker
Best Talent Management Agency (new category) – sponsored by Fabulate
Click Media
Day Management
Huume
JR Management
This is Amplify
Brands
Best Food & Beverage Campaign
7-Eleven’s Dark Café, Bastion Agency (for 7-Eleven)
Chief Hydration Officer, Chisel/Gifted Group (for Gatorade)
Kentucky Fried Clubbin’, Ogilvy PR (for KFC)
Ovaltine Sleep Product Launch, Social Soup (for Ovaltine)
Best Beauty & Wellness Campaign – sponsored by GroupM’s Wavemaker
Summer: A Colour For Every You, Havas (for Sally Hansen)
Lynx x Fisher, Hello Social (for Lynx)
1.2.3.4. GLOW – The Neutrogena Anthem, Publicis Groupe / HerdMSL (for Neutrogena)
Salon Brilliance, Wavemaker (for Schwarzkopf)
Strength in Silk, Wavemaker (for Schick)
Best Fashion & Style Campaign
Alex Davidson takes her fashion research to the next level with Amazon Lens, Amazon (for Amazon Lens)
Melbourne Fashion Festival 2024, Edelman Australia (for PayPal)
Pre-Loved Fashion, EssenceMediacom & GroupM Goat’ (for eBay)
Best Entertainment & Gaming Campaign
Cloud Gaming on Optus, Click Media (for Emotive)
Bob Markey x Fisher, Hello Social (for Paramount Pictures)
Who Let The Deers Out? Wavemaker (for Netflix)
Best Home/Lifestyle/Travel/Auto campaign
CHAT NT, Edelman Australia (for NT Travel)
Uber Reserve Grade Heroes ft. Mary Fowler and Hello Sport, Hello Social (for Uber)
Australia’s Ultimate 2nd Car, Poem Group (for Uber)
House of Spills, We Are Different (for VIVA)
Switch on Social Travel, We Are Social (for Contiki)
Best Family/Parenting/Pets Campaign
Greenies Daily Hygiene, EssenceMediacom & GroupM Goat’ (for Greenies)
Always-On Multi-Tier Influencer Program, Social Soup (for Royal Canin)
Real Parenting, Real Results, Wavemaker (for Karicare)
Connecting with Every Pet Parent, Wavemaker (for Hill’s)
Best Health/Fitness/Sport Campaign
Women’s World Cup – Play on the Pitch, Drum (for Rexona)
Overnight Lab, Hello Social (for U by Kotex)
Ultrathins, Hello Social (for U by Kotex)
Healthy Minds Campaign, PMG (for Swisse)
ICC Men’s T20 World Cup/Cricket Partnership, Two Palms Media (for Prime Video Sport)
Best Business/Finance/Insurance/Telco Campaign
Melbourne Fashion Festival 2024, Edelman Australia (for PayPal)
Bringing the Optus Living Network to Life, Kinesso (for Optus Living Network)
Always-On, Social Soup (for Optus Network)
Best Gifting Campaign (new category)
Golden Gaytime Strawberries & Cream, Bastion Agency (for Golden Gaytime)
How do you Mutti?, Ernest Agency (for Mutti)
Raise Your Soup Game, Ernest Agency (for Only Organic)
Gifting at Scale, Social Soup (for ALDI)
Influence for Good Campaign
Red Cross 2023 x Uber, Hello Social (for Uber and Australian Red Cross)
My Kind of Independence, EssenceMediacom & GroupM Goat’ (for Mable)
Classroom of Hope, Loft Social (for Classroom of Hope)
End the Trend, Publicis Groupe/Herd MSL (for Cancer Council)
Small Acts, Big Impact, Social Soup (for Sustainability Victoria)
