Wavemaker Australia has appointed Zeb Allan to the role of Melbourne investment director, charged with executing the agency’s trading and investment strategy in the Melbourne office.

Allan (featured image, right) will report to Wavemaker Australian national head of investment Philippa Noilea-Tani.

He joins Wavemaker from GroupM sister agency MediaCom Melbourne where he was marketplace director of operations. He previously spent time at Mindshare and UM.

An experienced team leader, Allan is a big believer in the power of mentoring, having been an active mentor in previous roles, including providing one-on-one training and ongoing support to younger team members.

Noilea-Tani (featured image, center) said: “Zeb has excellent technical investment skills and strong media vendor relationships in the Melbourne market.

“He’s also dedicated to leading teams that are highly aligned and providing mentoring and support to his colleagues.

“For all of these reasons and more, he will be a valuable leader who will help us continue to futureproof Wavemaker’s innovative investment approach.”

She added: “I am excited to welcome him to the team in this important role.”

Allan added: “The team at Wavemaker is passionate and focused on finding innovative ways to best optimise our clients’ media investments and I’m delighted to be part of that. I can’t wait to get started.”

Wavemaker is part of GroupM, which is part of WPP AUNZ, Australasia’s leading creative transformation company.