Wavemaker Australia has appointed Zeb Allan to the role of Melbourne investment director, charged with executing the agency’s trading and investment strategy in the Melbourne office.
Allan (featured image, right) will report to Wavemaker Australian national head of investment Philippa Noilea-Tani.
He joins Wavemaker from GroupM sister agency MediaCom Melbourne where he was marketplace director of operations. He previously spent time at Mindshare and UM.
An experienced team leader, Allan is a big believer in the power of mentoring, having been an active mentor in previous roles, including providing one-on-one training and ongoing support to younger team members.
Noilea-Tani (featured image, center) said: “Zeb has excellent technical investment skills and strong media vendor relationships in the Melbourne market.
“He’s also dedicated to leading teams that are highly aligned and providing mentoring and support to his colleagues.
“For all of these reasons and more, he will be a valuable leader who will help us continue to futureproof Wavemaker’s innovative investment approach.”
She added: “I am excited to welcome him to the team in this important role.”
Allan added: “The team at Wavemaker is passionate and focused on finding innovative ways to best optimise our clients’ media investments and I’m delighted to be part of that. I can’t wait to get started.”
Wavemaker is part of GroupM, which is part of WPP AUNZ, Australasia’s leading creative transformation company.
Twitter has just experienced its fastest growth in revenue since 2014, with the social media platform benefiting from increased interest from advertisers. Revenue was up 74 per cent YoY, according to the company’s Q2 results, reaching $US1.19 billion ($1.6 billion) from $US683.4 million ($925 million) 12 months ago. The strong results came in the same […]
Wild Turkey has announced the launch of its new global creative campaign and platform, ‘Trust Your Spirit’, featuring the brand’s creative director and spokesperson, Matthew McConaughey. The global campaign and platform ‘Trust Your Spirit’ is to encourage people to be bold, unapologetically themselves, and stay true to who they are. The global tagline and ethos […]
Telecommunications company Optus has announced it will launch the world’s first TikTok sign-language activated filter. Featuring Optus ambassador Ian Thorpe, Optus will unveil a branded effect that shows TikTok users how to say key phrases in Auslan sign language, including ‘How are you?’ and ‘It starts with Yes’, through the hashtag challenge #SignYes. Optus will […]
Podsights has revealed new insights into the effectiveness of advertising in podcasts, tracking global and Australian podcast advertising trends. This is the first Australian report to be published since ARN partnered with Podsights to set the standard for best-in-class podcast advertising measurement. The report includes additional analysis and follows a series of Measurement Masterclasses held for […]
NGEN’s 2021 charity cup has raised over $175,000 for UnLtd charity partner Gotcha4Life. Gotcha4Life is a not-for-profit foundation raising awareness and funding to provide educational workshops and innovative programs that build mental fitness in individuals and communities. While Sydney and Brisbane completed the Charity Cup in June, before Covid restrictions hit, the final leg in […]
Australian tech incubator Cicada Innovations and Biennale of Sydney are launching the ‘New & Sustainable Materials Challenge,’ in an effort to create a more sustainable future. The works of chosen material-makers will be showcased to millions of Biennale audiences, exhibition partners, and exhibition makers globally. The Challenge is open to any Australian and UK startups, […]