Air New Zealand has set its sights on Aussie travellers with a tongue-in-cheek ad campaign that aims to convince Australians that Air New Zealand is a better way to fly to North and South America.
In a strategic move to capture a greater share of the Australian long haul travel market, the airline is on a drive to change Australian travellers’ perceptions of where Air New Zealand flies.
CEO Christopher Luxon said, “Australia is a huge strategic opportunity for us once Australians understand that using Auckland as a one stop hub to North or South America makes great sense – particularly for those currently starting their long haul journey with a domestic connection.
“More than a quarter of all international/long haul departures are bound for the USA, South America or Canada. Capturing just a little bit more of that market would see hundreds of thousands more Aussies flying with us to North and South America.
“We’re well established as the preferred airline for Australians travelling to New Zealand and one of Australia’s most respected brands1, however, many Australian travellers still think of us as a trans-Tasman carrier and that’s a perception we’re determined to change.’’
Chief revenue officer Cam Wallace described Air New Zealand’s network of international destinations and superior inflight experience as the Aussie travel market’s best kept secret.
“Kicking back in Air New Zealand’s world class lounge in Auckland beats a domestic connection hands down. Then there’s our great long haul service which includes menus prepared by internationally renowned chefs, wines selected by Masters of Wine, true lie flat beds in Business Premier, spacious luxury leather Premium Economy seats and the innovative Economy Skycouchthat’s perfect for families.
“We’re famous for celebrity filled safety videos and stand out marketing campaigns and this time we’re thrilled to have teamed up with Australian acting royalty Bryan Brown as the distinctive voice of ‘Dave’ – a migratory bird who’s learned the benefits of flying long haul with Air New Zealand rather than sticking with the flock.
“Through CGI technology and the familiar voice of Bryan Brown, Dave bursts into life as Air New Zealand’s number one fan when it comes to flying to North or South America.”
Please login with linkedin to commentLumia
Women in Print has re-launched itself this week to take on the year, and future ahead. A refreshed brand, website, calendar and team are leading the way with Women in Print also announcing a new partnership with The Real Media Collective. A new look, new management and new focus – Community, Knowledge, Network and Support […]
The global Out of Home (OOH) industry has today launched a campaign #OurSecondChance. The campaign asks simple questions about how we can make the most of the positive opportunities that have arisen out of the pandemic. Broadcast on OOH signs around the globe #OurSecondChance is collaboration between World Out of Home Organisation (WOO) and the […]
With the COVID-19 crisis affecting all crowd-based activities, youth mental-health charity batyr has devised the first-ever Run for the Herd Virtual Festival partnering with media business UM to bring the virtual event to life. With the City2Surf event in Sydney, normally a big fund-raising opportunity for batyr, postponed this year, batyr has created a virtual event and with the support of UM are encouraging […]
Following QMS’ acquisition of TLA Worldwide (Aust) last year, QMS Sport has today announced it will transition to the TLA brand and formally become a business unit of TLA. ‘Media Tech’ is officially the new name for what was formally known as QMS Sport, and will operate alongside TLA’s existing business units that span the […]