Watch Air New Zealand’s Comical New Ad Spot, Featuring A Talking Duck
Air New Zealand has set its sights on Aussie travellers with a tongue-in-cheek ad campaign that aims to convince Australians that Air New Zealand is a better way to fly to North and South America.
In a strategic move to capture a greater share of the Australian long haul travel market, the airline is on a drive to change Australian travellers’ perceptions of where Air New Zealand flies.
CEO Christopher Luxon said, “Australia is a huge strategic opportunity for us once Australians understand that using Auckland as a one stop hub to North or South America makes great sense – particularly for those currently starting their long haul journey with a domestic connection.
“More than a quarter of all international/long haul departures are bound for the USA, South America or Canada. Capturing just a little bit more of that market would see hundreds of thousands more Aussies flying with us to North and South America.
“We’re well established as the preferred airline for Australians travelling to New Zealand and one of Australia’s most respected brands1, however, many Australian travellers still think of us as a trans-Tasman carrier and that’s a perception we’re determined to change.’’
Chief revenue officer Cam Wallace described Air New Zealand’s network of international destinations and superior inflight experience as the Aussie travel market’s best kept secret.
“Kicking back in Air New Zealand’s world class lounge in Auckland beats a domestic connection hands down. Then there’s our great long haul service which includes menus prepared by internationally renowned chefs, wines selected by Masters of Wine, true lie flat beds in Business Premier, spacious luxury leather Premium Economy seats and the innovative Economy Skycouchthat’s perfect for families.
“We’re famous for celebrity filled safety videos and stand out marketing campaigns and this time we’re thrilled to have teamed up with Australian acting royalty Bryan Brown as the distinctive voice of ‘Dave’ – a migratory bird who’s learned the benefits of flying long haul with Air New Zealand rather than sticking with the flock.
“Through CGI technology and the familiar voice of Bryan Brown, Dave bursts into life as Air New Zealand’s number one fan when it comes to flying to North or South America.”
Please login with linkedin to comment
LumiaLatest News
Pinterest Named Principal Sponsor For Cannes In Cairns
B&T's bringing Cannes to the tropics! It'll be like the real thing, just with a heightened chance of a croc attack.
Millennials Top Influencer Power List, With Cristiano Ronaldo Number One
Visual Capitalist‘s ‘Generational Power Index‘ for 2021 has found that millennials have the highest share of power in terms of digital platform and celebrity. Despite coming second last in terms of overall economic, political and cultural power (with Gen Zs at the bottom), Millennials hold significant power in terms of the digital world, particularly in the […]
“We’re Here For The Long Term”: Amazon Prime Video Presents Showcases The Aussie Content Taking Over The World
Prime Video Presents Australia 2021, held at Crown Sydney on Tuesday afternoon, showcased an immense array of Australian content coming soon to the small screen. Presented by comedian Joel Creasey, attendees included a range of Australian talent in-person and onscreen including comedians and writers Kate McLennan and Kate McCartney, AFL Hall of Fame player Michael […]
Twitter Set To Launch $4/Month Subscription Service
Social media platform Twitter may soon come with a monthly price tag, as rumours about ‘Twitter Blue’ continue to swirl. It has long been suggested that Twitter should take to a subscription model as a way to increase the overall monetisation of the userbase. According to analysts, Twitter’s average revenue per user (ARPU) is around […]
iOS 14.5: What It Means For Evolving Consumer Expectations Around Privacy
The early results for Apple’s new iOS 14.5 are in. In this piece, Kat Warboys, Marketing Director, APAC at HubSpot explains what the evolving consumer expectations around privacy mean for businesses. The world of security and data privacy is constantly evolving, and while many marketers are now used to this rollercoaster ride, this month’s iOS […]
“Some People May Die”: Virgin Australia Suffers PR Nightmare Following CEO’s Controversial Comments
B&T understands these comments from the Virgin CEO relate to COVID-19 and not Schoolies Week on the Gold Coast.
Burger King Turns To Reddit For New Ad Skewering Ridiculous Conspiracy Theories
Nothing provides a belly laugh like a Burger King ad. And nothing provides an actual belly like a Burger King burger.
Aussie Olympians Set To Don Beloved Volleys As Part Of Official Team Uniform
The iconic Volley to be the Games shoe of choice. Hopefully the iconic Esky, VB & Winnie Red will get an airing too.
AT&T Brings Together HBO Max And Discovery+ In Streaming Shakeup
Big news in the streaming wars today, and it's got nothing to do with Fetch actually having any subscribers left.
Independent Media Agencies Of Australia Unveils 10 New Media Partners
Independent Media Agencies Of Australia's Christmas bash becoming a cheek-by-jowl affair as 10 new members announced.
“‘Whopper Detour’ Was A Brilliant Idea”: 10 Of The Best With whiteGREY’s Lee Simpson
B&T's whittled this interview with whiteGREY’s Lee Simpson to 10 juicy nuggets. Sadly, no sweet mustard dipping sauce.
Carat Unveils Line-Up For Tomorrow’s COUCH-ELLA 2021
Carat unveils line-up for tomorrow's COUCH-ELLA and it's mercifully sans the utter tedium of juggling or ventriloquism.
Fiverr Creates Free Billboard Ads for Local Businesses In New Campaign Via By All Means
Fiverr, one of the world’s largest online marketplaces for digital services, has launched ‘Bill’s Billboards’, an initiative to help boost the local economy by creating free ads for local businesses and running them across $250,000 worth of billboard space. The ads in question were made by an award-winning Fiverr freelancer, who set himself up on […]
Microsoft Edges Out Pfizer And Headspace To Be Crowned World’s Most Conscious Brand
Microsoft named world's most conscious brand after being very conscious not to reveal Bill's recent lewd escapades.
Plenti Makes It Count With New Brand Strategy And Identity From DesignStudio
Fintech lender Plenti has unveiled a new brand strategy, identity and tone of voice, created by global branding agency DesignStudio.
Keep Car-m And Carry On: New ‘Automotive Atomiser’ Launched To Help Alleviate Driving Test Doom
Atomiser launched to combat driving test doom. It's unclear if works for failed relationships or unwanted pregnancies.
Sportscraft Officially Unveils Aussie Olympic Opening Ceremony Outfits
The Aussie Olympic opening ceremony outfits have been revealed & they're a mix of 'patriotism-meets-CBA-bank-teller'.
PR Agency One Green Bean Opens Office In Amsterdam
One Green Bean opens an office in Amsterdam; however, that's not to infer it's targeting cannabis or Gouda clients.
Tom Robinson Promoted To Managing Partner Of MediaCom Creative Systems
Simon & Garfunkel's 'Mrs Robinson' apparently NOT blaring through MediaCom's office intercom on this Tom Robinson news.
Monday TV Wrap: Lego Masters Winner Announcement Goes Over The Million
With the end of Lego Masters last night, it's really only SBS's Great Railway Journeys catering to the nerd viewership.
Darrell Lea Unveils ‘Making It Better’ Via Indie Agency Akkomplice
Who doesn't love a bag of Darrell Lea's delicious liquorice, if not for its magnificent laxative effect.
“The Pandemic Is Exacerbating Staff Shortages”: PR Industry Calls Out For New Workers
News of a shortage of PR experts doesn't correlate to the excessive number of pointless press releases in B&T's inbox.
UM Retains Australian Government’s Master Media Contract
Does winning a government contract make you a public servant by default? And must you start wearing brown cardigans?
Ogilvy Names Liz Taylor As Global Chief Creative Officer
Ogilvy names Liz Taylor global chief creative officer despite grand poobah of the fourth equinox being a better title.
Appliances Online Launches ‘Legend’ Campaign
Oxygen360 creates national campaign for TVC, digital, radio and outdoor
Blis Hires Elias Psarologos As Head Of Sales Australia/New Zealand
Elias Psarologos named Blis' head of sales Australia/New Zealand. Plans to tack on a ski trip when next in Queenstown.
What COVID-19 Showed Us About Using Data To Boost Your Bottom Line
It's top tips for marketers in this era of COVID that, yes, will arguably be of no use to anyone in the travel industry.
“Nike Profits, Kangaroos Die”: Movement To End Kangaroo Leather Gains Momentum
Calls to ban kangaroo leather, as crocodiles say they're none too happy being turned into $10,000 Hermès handbags.
New Podcast The Wellness Rebellion Delivers Science Over Speculation
The Wellness Rebellion with Maz Compton and Dr Sam Hay is a reset on everything we know about our health and wellness, uncovering the truth and debunking the trends with science-based wellness information to improve your everyday wellbeing. Each episode in the new weekly podcast series will see Compton and Dr Hay discuss a wellness […]
“F@ck Off! Such An Insult!” Fury As AFR Advertises Former Social Housing Turned Into $12M Apartments
The Fin Review infuriates social housing advocates. The Fin Review unhappy it's being read by social housing advocates.
