The Walkley Foundation for Journalism has joined forces with Ogilvy to enable the Foundation to learn the social media skills to reach a wider audience.

Check out the full release below.

"THE WALKLEY FOUNDATION ENHANCES ITS SOCIAL MEDIA CAPABILITIES VIA PARTNERSHIP WITH OGILVY PR AUSTRALIA

Sydney: May 8, 2014 – In a unique collaboration between communicators, The Walkley Foundation for Journalism has partnered with Ogilvy PR Australia to provide the Foundation with the social media skills and capability to better reach a wider, more Internet-savvy audience.

Utilising the agency’s award winning social@Ogilvy offering to augment its social media communications reach and capabilities, the Walkley Foundation will in turn give Ogilvy PR access to a broad array of educational conferences and events for its 100-plus staff across the nation, Ogilvy PR Australia CEO Kieran Moore said.

Ms. Moore said the partnership recognised Ogilvy’s contribution in supporting The Walkley Foundation to adapt its communications strategies in a rapidly changing media landscape and enable it to continue its outstanding work in furthering excellence in journalism.

“We are very proud to be associated with The Walkley Foundation, an organisation that has become synonymous with the development and promotion of excellence in journalism nationally,” said Ms. Moore.

“Our initial foray will be around the Foundation’s campaign to promote and highlight press freedom and equality locally and globally, as well as campaigns around the advancement of women working in the media.

“Importantly, we feel that by supporting the Foundation in this way we also underscore Ogilvy’s commitment to outstanding reporting, which is in itself is a core element that ensures the continuity of Australia’s strong and vibrant democracy via informed debate and insight.”

The Walkley Foundation director Jacqueline Park said the new partnership presented a valuable ongoing opportunity to inform the broader community about the importance of journalism.

“The Walkley Foundation welcomes Ogilvy’s assistance in helping us to use our best assets to reach and engage a wide audience,” Ms Park said.

“With Ogilvy PR’s excellent skills and industry experience, we are confident of advancing these important campaigns.”"