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Reading: Walking Wounded Leverage oOh!Media’s Digital Ad Screens For Public Appeal
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B&T > Advertising > Walking Wounded Leverage oOh!Media’s Digital Ad Screens For Public Appeal
Advertising

Walking Wounded Leverage oOh!Media’s Digital Ad Screens For Public Appeal

John Hanrahan
Published on: 30th March 2016 at 4:39 PM
John Hanrahan
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4 Min Read
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A public appeal to help eradicate the high incidences of suicide of returning service men and women who suffer from Post-Traumatic Stress Disorder (PTSD), was launched today by veteran support group Walking Wounded.

The fundraising appeal – supported by technology that enables outdoor advertising screens to collect donations – will support teams to help returned veterans overcome trauma suffered from their service and re-integrate with society.

At the launch, CEO and founder of Walking Wounded Brian Freeman said the level of suicide, incarceration, family break-ups and homelessness among soldiers as a result of what they witnessed while at war was tragic and needed to be addressed.

“It is terribly sad to think that while 46 good men have died fighting for Australia in active service since 1999, more than 239 have taken their own life since returning home,” Freeman said.

“This should not happen at all, but unfortunately these men and women generally do not seek help – it’s not in their nature.

“The only way we can address this serious problem and cut the significant rate of suicide, is for us to be out in the community, engaging with these wonderful people and getting them the help they need.

“But this does need funds and resources and that is why Walking Wounded is appealing to the Australian community to donate via this national campaign.”

In support of the fundraising appeal out of home media company, oOh!media, has activated its national network of interactive retail screens with Tap Payment technology to accept donations for Walking Wounded.

The technology, in oOh!’s EXCITE screens located in major shopping centres throughout Australia, will allow Australians to make a $1.99 donation to the charity with a tap of their card .

oOh! chief executive, Brendon Cook, said the addition of Tap Payment was an exciting evolution that will raise much need funds for Walking Wounded.

“This is the first time that out of home has facilitated a national campaign of financial transactions via Tap Payment technology built into an advertising panel.  This technology has opened up a whole new range of possibilities for out of home advertising,” Cook said.

The Walking Wounded fundraising campaign follows on from creative agency BCM Partnership’s awareness campaign that has been running  across oOh!’s road, retail, airport, café, venue, sport and online assets and featuring stories of Australian soldiers who took their own lives.

Freeman said the initial awareness campaign for Walking Wounded had resulted in 11 returned veterans and 50 families reaching out for help and offers of support pouring in from thousands of Australians.

“We hope the level of engagement we have seen since starting our awareness campaign will translate into raising enough money to fund mobile support teams, consisting of older and experienced veterans in every state and territory, who will provide help for contemporary veterans returning from war,” Freeman said.

“Last year, Walking Wounded travelled from the tip of the Cape York Peninsula to Tasmania, holding 100 briefings in 89 towns and cities informing service men and women on the intervention support and mental health services we can provide.

“We want to give these men and women a lifeline of help and stop further suicides of these valuable Australians.”

The Tap Payment EXCITE retail panels are located in major shopping centres across Australia including Chatswood Chase (NSW), Indooroopilly (QLD), Chadstone (VIC), Myer Centre (SA) and Garden City Booragoon.

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TAGGED: a\w 2016 collection, Multi-Screen TV Summit, MYOB
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John Hanrahan
By John Hanrahan
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John Hanrahan is one of Australia's most experienced business journalists, TV reporters and producers. He is currently a Senior Consultant and Media Director with Lighthouse Communications Group in Sydney whose clients include Testra Business, the Clarius Group of recruitment companies, out of home advertising company oOh!media,eco adventure park TreeTops, the young Australian entrepreneurs organisation, ENYA, Access Digital Entertainment and private equity company Wolseley.. Lighthouse handles the national media for the Telstra Business Awards and the Telstra Business Women's Awards. He has worked for John Fairfax and Sons, News Ltd., 2GB, 2UE, ABC Radio, Channels 7 and 9 and ABC TV. He has also worked in newspapers in the UK and United States. For three years he was managing director of the joint US-Australian television production company Taffner Ramsay Productions. From 1994 to 2003, he worked as a reporter and producer on the Nine Network's national Small Business Show. Prior to that he was Australian editor of the Los Angeles based business daily newspaper The Hollywood Reporter and then editor of Australia's Dynamic Business magazine. He has also worked as a senior account executive for a PR and Advertising company. And has worked in the newspapers in the UK, Europe, Asia and the US. He has also owned his own business communications consultancy - John Hanrahan Business Communications.

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