Walking Wounded Leverage oOh!Media’s Digital Ad Screens For Public Appeal

Walking Wounded Leverage oOh!Media’s Digital Ad Screens For Public Appeal

A public appeal to help eradicate the high incidences of suicide of returning service men and women who suffer from Post-Traumatic Stress Disorder (PTSD), was launched today by veteran support group Walking Wounded.

The fundraising appeal – supported by technology that enables outdoor advertising screens to collect donations – will support teams to help returned veterans overcome trauma suffered from their service and re-integrate with society.

At the launch, CEO and founder of Walking Wounded Brian Freeman said the level of suicide, incarceration, family break-ups and homelessness among soldiers as a result of what they witnessed while at war was tragic and needed to be addressed.

“It is terribly sad to think that while 46 good men have died fighting for Australia in active service since 1999, more than 239 have taken their own life since returning home,” Freeman said.

“This should not happen at all, but unfortunately these men and women generally do not seek help – it’s not in their nature.

“The only way we can address this serious problem and cut the significant rate of suicide, is for us to be out in the community, engaging with these wonderful people and getting them the help they need.

“But this does need funds and resources and that is why Walking Wounded is appealing to the Australian community to donate via this national campaign.”

In support of the fundraising appeal out of home media company, oOh!media, has activated its national network of interactive retail screens with Tap Payment technology to accept donations for Walking Wounded.

The technology, in oOh!’s EXCITE screens located in major shopping centres throughout Australia, will allow Australians to make a $1.99 donation to the charity with a tap of their card .

oOh! chief executive, Brendon Cook, said the addition of Tap Payment was an exciting evolution that will raise much need funds for Walking Wounded.

“This is the first time that out of home has facilitated a national campaign of financial transactions via Tap Payment technology built into an advertising panel.  This technology has opened up a whole new range of possibilities for out of home advertising,” Cook said.

The Walking Wounded fundraising campaign follows on from creative agency BCM Partnership’s awareness campaign that has been running  across oOh!’s road, retail, airport, café, venue, sport and online assets and featuring stories of Australian soldiers who took their own lives.

Freeman said the initial awareness campaign for Walking Wounded had resulted in 11 returned veterans and 50 families reaching out for help and offers of support pouring in from thousands of Australians.

“We hope the level of engagement we have seen since starting our awareness campaign will translate into raising enough money to fund mobile support teams, consisting of older and experienced veterans in every state and territory, who will provide help for contemporary veterans returning from war,” Freeman said.

“Last year, Walking Wounded travelled from the tip of the Cape York Peninsula to Tasmania, holding 100 briefings in 89 towns and cities informing service men and women on the intervention support and mental health services we can provide.

“We want to give these men and women a lifeline of help and stop further suicides of these valuable Australians.”

The Tap Payment EXCITE retail panels are located in major shopping centres across Australia including Chatswood Chase (NSW), Indooroopilly (QLD), Chadstone (VIC), Myer Centre (SA) and Garden City Booragoon.




Please login with linkedin to comment

a\w 2016 collection Multi-Screen TV Summit MYOB

Latest News

Archibald Williams Wins NBA Digital, Activation & Fan Engagement Accounts For APAC
  • Media

Archibald Williams Wins NBA Digital, Activation & Fan Engagement Accounts For APAC

Independent brand and digital agency, Archibald Williams (AW) has been appointed to lead the NBA account across the APAC region. The NBA is one of the most prestigious sporting leagues in the world and basketball is one of the fastest-growing sports in Australia. Effective immediately, AW said it was “excited” to work across all digital, […]

QMS Champions Creativity As First Most Contagious APAC 2023 Sponsor
  • Advertising

QMS Champions Creativity As First Most Contagious APAC 2023 Sponsor

Leading digital outdoor company QMS has announced it is the first-ever inaugural partner for Most Contagious APAC, the landmark London event by creative and strategic intelligence company Contagious, which will be showcased in Australia on Tuesday, 12 December in Sydney and Wednesday, 13 December in Melbourne. Most Contagious is an event that delivers key advertising […]

OMG’s Annalect First To Get Meta’s Advanced Analytics
  • Technology

OMG’s Annalect First To Get Meta’s Advanced Analytics

Omnicom’s data and analytics division Annalect has partnered with Meta, giving it access to Advanced Analytics (AA) – one of Meta’s privacy-focused measurement solutions – to provide Omnicom’s clients with future-proof, next-level measurement. Omnicom is the first holding company to have access to AA. AA allows advertisers to combine their first-party data with Meta’s ads […]

AKQA Launches Eco-Conscious AI DIY Assistant Encouraging People To Gift More Sustainably
  • Technology

AKQA Launches Eco-Conscious AI DIY Assistant Encouraging People To Gift More Sustainably

WPP’s AKQA has launched Fixmas.gift, an environmentally conscious AI-powered DIY assistant, affectionately known as Fixie, for a one-stop solution for all things repair. Fixmas.gift hosts an array of guides and inspiration to empower people to prolong the lives of their belongings or purchase pre-owned items that need a little love and care. Fixie can: Help […]

Marc Collister: AI & Automation Set To Revolutionise Creativity In 2024
  • Opinion

Marc Collister: AI & Automation Set To Revolutionise Creativity In 2024

Marc Collister (pictured) of P2 Content Creators spills the beans on his 2024 predictions drawing from two decades of experience in the advertising, film and television industry. I’m certain it will come as no surprise that in 2024, we can expect our industry to move at breakneck speed again. With even more rapid shifts in […]

Opinion

by B&T Magazine

B&T Magazine
Zeno Group Australia Bolsters Client Offerings With An Expanded Creative Services Portfolio & New Senior Leader
  • Marketing

Zeno Group Australia Bolsters Client Offerings With An Expanded Creative Services Portfolio & New Senior Leader

Zeno Australia has announced expanded creative design capabilities and the appointment of Jim Michell (lead image) to its senior leadership team. The new moves support strong growth in the region. Zeno Australia’s clients, including Abano Healthcare, Motorola and Yorkshire Tea, can now tap into a suite of creative design services to augment the agency’s work […]

Assembled Media Inks TikTok Creator Campaign for BIC
  • Campaigns

Assembled Media Inks TikTok Creator Campaign for BIC

Assembled Media, is drawing upon the creative power of TikTok Creator Marketplace to help generate unique, impactful content for iconic stationery brand, BIC. The social activation campaign titled ‘A Pen for Every Side of You’ promotes the flexibility of BIC’s 4 Colours pen and is active nationwide on the BIC Stationery TikTok account. The campaign […]

Big data and analytics visualization technology with scientist analyzing information structure on screen with machine learning to extract predictions for business, finance, internet of things
  • Media

IAB Launches Fourth Module In Its Marketing Measurement Innovation Series

IAB Australia has launched ‘Evolution in Market Mix Modelling’, the fourth module in its Marketing Measurement Innovation Series, which has been developed by IAB Australia’s Ad Effectiveness Council. The module explores what is driving the increased use of MMM and how the technique is evolving with advances in computing power and machine learning to provide […]

Aerial view of a coal fired power station with large cooling towers emitting co2 into the atmosphere. With its lights already turned on the power station is illuminated in moody twilight.
  • Media

Scope3 Expands Carbon Measurement Capabilities To Include DOOH Advertising

Scope3, the collaborative sustainability platform leading the decarbonisation of media and advertising,  announced the addition of digital out-of-home (DOOH) to its emissions measurement. With DOOH ad spending predicted to grow from $17B in 2023 to nearly $24B by 2028, measuring this channel brings us one step closer to understanding the total impact of digital advertising […]

January 14, 2023 - New York, New York, USA: 2023 NRF Big Show press conference with Composition 2024 NRF Singapore.    Photo by Ian Wagreich / © Ian Wagreich Photography
  • Marketing

Now Open For Registration – NRF 2024: Retail’s Big Show Asia Pacific

NRF 2024: Retail’s Big Show Asia Pacific, is now open for online registrations for the main conference. Jointly organized by the National Retail Federation and Comexposium, Retail’s Big Show Asia Pacific will take place from 11 – 13 June, 2024 at the Sands Expo and Convention Centre in Singapore and is expected to draw thousands […]