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Reading: Vogue Australia Debuts New Look Website
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B&T > Media > Vogue Australia Debuts New Look Website
Media

Vogue Australia Debuts New Look Website

Staff Writers
Published on: 14th November 2019 at 10:41 AM
Staff Writers
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Vogue Australia has today unveiled a new look website across mobile and desktop.

Taking a mobile-first approach, the new vogue.com.au has been designed to bring a premium, elegant digital experience to its audience that showcases Vogue Australia’s content and imagery.

Vogue Australia editor-in-chief Edwina McCann said: “As part of Vogue Australia’s 60th anniversary celebrations this year we are investing in the future of our brand, our content and importantly our customers. With the launch of the all new vogue.com.au we are providing our audience with a beautiful and enriched website that moves us in to our next decade.

“We worked closely with Conde Nast International on the redesign, utilising elements of their new, global design system for the Vogue brand.

“As a result, Vogue Australia now shares a common visual narrative with other Vogue’s around the world including Vogue Paris, Vogue Germany and British Vogue. Australia is the first licenced market in the world to adopt the new Vogue style.”

News Prestige Network general manager of digital Stuart Fagg said: “We want to ensure our audience has the very best experience when consuming Vogue Australia, on whatever channel they choose – in the magazine, at an event, on social, on our owned platforms or on Apple News. With this new site, we are lifting the bar for that owned digital experience.”

Vogue VIP, Vogue Australia’s new membership program, and Vogue Australia’s award-winning events have been integrated into the new site to ensure the brand’s audience gets access to the Vogue experience across channels.

For advertisers there are more brand and content integration options than ever before, and new high-impact premium ad placements.

 

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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