VMO has unveiled a new and interactive digital format equipped with sampling capabilities.
Part of VMO’s ‘Impact +’ solution, the digital sampling kiosks are available for use across the media owner’s health club circuit and are a world-first for gyms.
Fitted with a large interactive touch screen, the kiosks can be programmed to display a range of content and dispense sample products of various shapes and sizes.
The format also delivers a new level of accountability to sampling campaigns providing advertisers with real-time insight into the number of products distributed by audience demographic.
With 50 kiosks currently in operation and further units in production, the medium has already distributed over 20,000 samples in its first 2 weeks and is proven to have a direct impact on sales post campaign.
HOYTS Group chief commercial officer Anthony Deeble said: “We’re always challenging ourselves to create unique, innovative ways for brands to connect with their audiences.
“With increasing demand for sampling solutions and campaign accountability this format has been designed to deliver the impact and measurability that clients are after.”
VMO managing director Paul Butler added: “Our VMO Active network is known for its ability to engage hard-to-reach audiences while they’re in a positive, unique mindset and ready to try new things.
“These kiosks are a great way for brands to get their products into a consumer’s hands and influence future purchase.”
Canteen’s latest campaign features the combined talents of Director Luna Laure and creative agency Crater. The campaign strives to raise awareness for young people affected by cancer. The awareness campaign centres around Harry Barentson, who at 12 years of age found out his pregnant mum had cancer. While his mother fortunately survived, he lost his […]
In partnership with storytelling agency Enthral, AFL star Kevin Sheedy has voiced a video ‘Love Letter to Victoria’ using visuals to showcase the state’s natural beauty and culture. Victoria has been hit with the worst of the coronavirus pandemic compared with any other Aussie state experiencing four lockdowns. Sheedy has partnered with Ethral to share […]
Telstra’s lower-cost telco, Belong, has awarded its strategy and creative account to Howatson + White, and has reappointed OMD to its media buying account, after a competitive pitch process. Howatson + White will handle strategy, planning, creative and CRM, while former agency Clemenger will continue to have a relationship with Belong, managing PR and retail activation. […]
Coca-Cola Australia has rolled out its new campaign ‘Turn Up Your Break’. The campaign will be led by a TVC that encourages people to truly pause with a Coke on their break so they can walk away feeling refreshed and uplifted. The TVC features two busy chefs stepping outside for a break, the bustling kitchen […]
Nova 919’s Ben & Liam breakfast show announced that they’ll be throwing their support behind and raising awareness for a cause very close to their hearts, mental health. On Monday 21 June Ben Harvey and Liam Stapleton will be locked in a purpose-built glass structure, in the middle of Rundle Mall, for an entire week […]
TRENDii has announced TRENDii Ads, a new contextual advertising solution that leverages content and context to promote eCommerce products at scale around the world. TRENDii Ads is user privacy friendly and offers a new way for businesses and brands to target consumers at the moment that they are most inspired to shop. “We believe good […]
ARN and The New York Times have reached an agreement for ARN to become the advertising sales representative for The New York Times’s podcast portfolio in Australia. The deal will enable Australian brands to connect with Australian listeners to The New York Times’s most popular podcasts, such as The Daily, Serial and This American Life, […]
Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]