B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • State of Origin
  • WPP
  • NRL
  • AFL
  • B&T Women in Media
  • Pinterest
  • Thinkerbell
  • imaa
  • Anthony Albanese
  • Spotlight on Sponsors
  • Meta
  • EssenceMediaCom
  • Foxtel
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: VMLY&R Lures Merkle’s Johan Borg To Be Its Chief Growth Officer
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Advertising > VMLY&R Lures Merkle’s Johan Borg To Be Its Chief Growth Officer
Advertising

VMLY&R Lures Merkle’s Johan Borg To Be Its Chief Growth Officer

Staff Writers
Published on: 4th August 2022 at 10:23 AM
Staff Writers
Share
2 Min Read
SHARE

VMLY&R has announced the appointment of Johan Borg (lead image) as chief growth officer across Australia and New Zealand.

Borg will lead the agency’s growth strategy across the region, streamlining the new business process, connecting future client partners with experts in the agency, as well as with industry stakeholders.

VMLY&R has recently expanded its capability beyond creative and technology with the integration of VMLY&R Commerce (formerly Geometry), and GTB, WPP’s Ford business, which brings with it, deep retail and commerce capabilities.

This has presented significant incremental opportunities for the agency to invest, building capabilities to suit client needs – especially in the area of technology.

Borg brings 14-plus years’ experience building transformative work in both creative and technology agencies including Ogilvy, Host, Soap, Isobar and Merkle.

On the appointment, VMLY&R AUNZ chief executive officer, Thomas Tearle said, “We are incredibly excited for Johan to join our business at a time when we have more to offer than ever before, and a ton of new business opportunities to manage.

“I’ve personally worked with Johan for several years and know he will bring so much to our team and clients. He is a joy to work with and has an exceptional track record of delivering growth. His tech experience further develops our CX offering following the recent appointment of Miles Cox to chief experience officer and at the same time, builds out our growth engine working with Charmaine Griffith, formerly of PWC.”

Borg is the first chief growth officer appointed since the VML and Y&R merger back in 2018.

Johan Borg commented, “VMLY&R’s fantastic ability to create Connected Brands was something that hit me in the heart instantly. I’m excited to be joining the agency at a time when experiences matters more than ever and for being given the opportunity to accelerate business growth for us and our clients.”

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Johan Borg, VMLY&R
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Cindy Rose Appointed WPP CEO
10/07/2025
Dame Lisa Carrington.
Zespri Teams Up With World Champion Kayaker Dame Lisa Carrington In Global Partnership
10/07/2025
Agency Scorecard: EssenceMediacom
10/07/2025
Agency Scorecard: It’s Friday
10/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?