B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • NRL
  • State of Origin
  • WPP
  • B&T Women in Media
  • Thinkerbell
  • Pinterest
  • imaa
  • AFL
  • Anthony Albanese
  • AI
  • Spotlight on Sponsors
  • Foxtel
  • Meta
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Vitaco Chooses Bauer To Launch Aussie Bodies’ New Product
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Advertising > Vitaco Chooses Bauer To Launch Aussie Bodies’ New Product
AdvertisingCampaignsMarketing

Vitaco Chooses Bauer To Launch Aussie Bodies’ New Product

Tim Addington
Published on: 17th August 2017 at 9:48 AM
Tim Addington
Share
2 Min Read
SHARE

Bauer Media has created an integrated campaign for nutrition company Vitaco after winning a competitive pitch against a global advertising agency.

Vitaco awarded Bauer the launch campaign for its new Aussie Bodies Lo-Carb Whip’d bar based on an insight that on average, one in four women feel guilty after eating chocolate.

Bauer’s Brand Xperience team led the successful pitch and generated the insight based on their research findings of things that women feel most guilty about.

Targeted at women aged 25 to 45 with busy and active lifestyles, the campaign has been designed to raise awareness for the Lo-Carb Whip’d bar variants and convert customers through trial.

The creative, which was produced by Bauer Creative Studios, centres around how Aussie Bodies Lo-Carb Whip’d bars give women one less thing to feel guilty about with a call to action, ‘Aussie women, it’s time to let go of some of the guilt’.

The campaign includes video, native content, social media and magazine creative, and will run across Bauer’s portfolio of premium and trusted brands. In addition, the bars have been reviewed on Bauer’s newly-launched product review website, TrialTeam.com.au.

Jane Waterhouse, general manager of commercial and innovation at Bauer Xcel Media, said: “Bauer has influential relationships with high-value audiences, and we are delighted to be able to create customers for Aussie Bodies by connecting their products with our audience.

“The decision to award Bauer this campaign over a larger and more established creative agency is testament to the talent, data and expertise we have in-house, and demonstrates the deep understanding we have of women and how to engage with them.”

Amy Huntley, marketing manager at Aussie Bodies, said the campaign is quite a departure from those Aussie Bodies has done in the past.

“However, the insights that Bauer uncovered are extremely powerful, and subsequently this messaging has become the central piece to an integrated campaign that includes video, social, digital, sampling, multi-level in-store activations and ambassador participation,” she said.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: social media week sydney, The Edge
Share
Tim Addington
By Tim Addington
Follow:
Tim Addington is a communications professional with decades of experience in journalism and public relations across leading newspapers, magazines, and agencies in the UK, Middle East, and Australia. He is the founder and Director of TAG PR. Tim's extensive career includes serving as the head of Publishers Australia and Communications Director at independent Sydney advertising agency The Works. Tim was the Associate Publisher and Editor of B&T from 2007 to 2012. Prior to his time in Australia, he worked as the launch News Editor and then Editor of Campaign Middle East. He began his career at London’s largest news press agency before moving on to UK national daily newspapers. Tim is also an active participant in the industry, regularly moderating at conferences and serving as a judge for the CommsCon, Mumbrella, and B&T Awards.

Latest News

Patrick Rowe, Mandie Van Der Merwe, Avish Gordhan.
Agency Scorecard: Saatchi & Saatchi
15/07/2025
SCA Chief Content Officer Dave Cameron To Depart After 30 Years
15/07/2025
Harley-Davidson Rallies Riders For Inaugural ‘United We Ride’ Fundraiser Via The Salvation Army
15/07/2025
Agency Scorecard: Nunn Media
15/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?