Visual Domain Expands Leadership Team
Award-winning video production company, Visual Domain has expanded its leadership team naming Adam Connolly as Creative Director, Dave Mallen as Melbourne Director and Kade Robinson as Sydney Director.
Connolly has been with the company for eight years and his reputation has been built on more than a decade’s experience in film, video and animation. He plays a pivotal role in providing creative leadership for all key accounts, while directing bespoke work for clients such as Football Australia, Totally Workwear, ACY Securities, Homely, and Delicious.
Connolly works closely with Mallen and Robinson, leading the company’s production teams across Sydney and Melbourne.
“At Visual Domain we work with what we call, Inspired Creative Grit. Working with people who are passionate and driven every day is so infectious and inspires all of us to do great work,” Connolly said.
“Over the last six years I have seen the quality of our work skyrocket. I think a key driver of that is curiosity. I work with our whole production team across Melbourne and Sydney to help channel that curiosity into their work and encourage them to find one per cent improvements each day and hone their craft.”
“At Visual Domain we never stand still. It doesn’t matter if it is a big-budget TV spot or an internal comms video, we do it to the best of our ability,” he said.
Mallen has been promoted to Melbourne Director. He began working at Visual Domain as editor in 2013. He’s a strong storyteller and oversaw successful video campaigns for Origin Energy, Yellow, Bevmarks, NAB, Kmart and Nandos.
Meanwhile, Robinson joined Visual Domain as Sydney Director. He has written, produced and directed commercial, native and branded content for some of Australia’s biggest media networks including the Nine Network, Southern Cross Austereo, Network Ten and Nova Entertainment.
“As the Sydney Director I serve as the creative through-line on our bigger or more creatively demanding projects; ensuring the client’s brief and vision are brought to life through all stages of production,” said Robinson.
“Visual Domain is such a great business with strong foundations. We already have a substantial area of the local video production market absolutely covered and so from here, our aim is to build and scale up with more internal growth and in-house talent,” he said.
Renece Brewster, Visual Domain Chief Executive Officer and Co-Founder said: “We work closely with brands as their partner in production. Since COVID, we have seen a real shift with our clients coming to us more for the creation ideation as they steer away from their traditional agencies, so we’re really excited to bolster this part of the business.”
“What sets Visual Domain apart are three key things – our people, our product and our platform, which is our unique custom-built client hub. Adam, Dave and Kade will be at forefront of leading our departments to bring the best out of every single project that comes through the door across our offices in both Sydney and Melbourne,” she said.
“We’re thrilled to have them all join our highly-skilled and experienced leadership team as we continue to grow and provide more opportunities and creative ideas for our clients,” Ms Brewster said.
Visual Domain works with leading brands as their partner in production. As Australia’s largest in-house production team, Visual Domain delivers first class personalised service all under the one roof. The company has created a unique custom-built platform to help leading brands and businesses embrace video at scale.
The 12-year-old business leads with its people, product and platform to produce world class content for the country’s leading brands and companies including REA Group, SEEK, NAB, Jetstar, CUB, iSelect, Bupa, Football Australia, Linfox, MYOB and Deliveroo.
Image:
Top L-R: Adam Connolly and Dave Mallen
Bottom L-R: Renece Brewster and Kade Robinson
Please login with linkedin to comment
visual domainLatest News
TV Ratings (18/04/2024): I’m A Celebrity Wins Prime Time And Key Demos
Aussie viewers can be a harsh lot at times. Only days after Ellie Cole bled her heart out, she has been sent packing.
Effie&co Launches New ConnectAsia Division To Help Aussie Brands Market To Asian Consumers Overseas & At Home
Not provided is advice on using chopsticks and not spilling ramen down your shirt.
Cashrewards Sets Out Stall For New CMO
Thinking of applying for the Cashrewards CMO gig? Here are some insider tips that, yes, are tantamount to cheating.
‘I Ask For The TV Industry To Stand Up And Defend Itself’ – Seven Boss James Warburton Steps Down
The Seven supremo heads for the exits after five years. Here's hoping the Spotlight team organised the farewell bash.
Poh! Jamie! Adriano! Paramount ANZ reveals its tasty plans for this year’s MasterChef
It's your fan's guide to this year's MasterChef! Although no tips on how to pronounce crudités or use a un fait-tout.
Dentsu’s iProspect Partners With MOOD Tea Ahead Of May Campaign Launch
We love a Mood Tea here at B&T. Although we do store old screws and nails in the International Roast caterer's tin.
Opinion: When Culture Starts Eating Itself: Navigating The Age Of Self-eating Nostalgia
Born boss David Coupland asks is adland going through a nostalgia period? But please, no repeats of Best Of Red Faces.
Who’s Going To Cannes?! The TikTok Young Lions Winners!
It's Aussie adland's next gen! They're off to Cannes with high hopes of bringing back a Lion & a foot-long Toblerone.
Adobe Launches Express Mobile App With Firefly AI
Want to be the coolest kid at Friday staff drinks but forgot your retro Nikes? This new Adobe wizardry may do the trick.
ThinkNewsBrands & IMAA Extend News Publishing Education In Brisbane
Industry duo takes its publishing roadshow to Brisbane. Was disappointed no male attendees were wearing walk socks.
B&T Chats With Wavemaker’s Provocative Pioneers On Their Cross-Pacific Sojourn
B&T TV heads to Wavemaker's Sydney digs to interview two staffers from its New York & LA digs. If that makes sense?
HoMie & Champion Launch “Give One. Get One” Campaign Supporting Youth Homelessness Via Town Square
Much like the fête's prized chutney wears a blue winners sash, so too should this top initiative from HoMie & Champion.
Thinkerbell Takes Us Back To Summer In Latest Work For XXXX
This beer ad wants to take you back to summer! Just minus any chance of a shark attack on your morning bus commute.
Cannes Lions Unveils 2024 Programme Featuring Queen Latifah, Jay Shetty & P&G’s Mark Pritchard
Are you one of the lucky ducks heading to Cannes in June? Check out the headliner acts you'll be queueing hours to see.
Scroll Media Recruits Costa Panagos From Twitch
Costa Panagos set to bring South American flair to the Scroll offices. Assuming that he is, indeed, South American.
Year13, Microsoft & KPMG Australia Launch AI Course For Gen Zs
Born around the 2000s? Need to amp up your AI creds? This guide's for you (although it's not really that age specific).
General Motors Snares Heath Walker From Scania
Do you rage about oversized American cars on our roads? You need to bail up Heath Walker at parties & industry events.
VML Launches New “Envoyage” Brand For Flight Centre
VML unveils new brand for travel operator Flight Centre. Alas, no sign of those paid actors pretending to be pilots.
Subaru Places Media Account Up For Review
Subaru puts media up for review, as adland journos get set for mandatory "agency drives off with..." headline.
TV Ratings (17/04/2024): Contestants Faced With Harsh Realities As Alone Australia Heats Up (Or Cools Down)
Alone still doing the business for SBS. Overly long train journeys not doing the business, but they persist anyway.
Ben Fordham Loses Number One Spot As Ray Hadley Celebrates 156th Ratings Win
The radio numbers are in! Discover who's off for a boozy lunch today & who's waiting for the dreaded HR death knock.
Gourmet Ice Cream Brand Connoisseur Launches New “Thrill Your Senses” Iteration, Via SICKDOGWOLFMAN
Rattling the old "truth in advertising" adage comes this ice-cream spot full of noticeably thin people.
Paramount’s Global Sales Boss: ‘Australia’s Converged Model Is A Blueprint For How I’d Like All Of Our Markets To Be’
Paramount's global sales boss gives local sales ops the thumbs up. Didn't weigh-in on the Lisa Wilkinson debacle.
TikTok Starts Testing Its Instagram Rival In Australia
In exciting news for piano playing cats & brattish pranks in shopping centres, TikTok unveils its Insta rival plans.
Man Wrongly Named By Seven As Bondi Killer Hires Lawyers
Struggling to save for a house deposit? Why not get wrongly identified by Sunrise!
Smartsheet Appoints Indie Agency Sandbox Media To Its Media Account
Can't stand your colleagues? Like to dob them in when they miss a deadline? These work management platforms are ideal.
Boss Not Letting You Come To Cannes In Cairns? Use This Business Case To Convince Them!
Stingy boss won't spring for a ticket to Cairns? Add this to your persuasive argument repertoire. Or grovel.
Alt/shift/ Brisbane Builds Portfolio With Ausbuild Creative, PR, Content & Social Account Win
The Brisbane comms/PR agency lands constructor Ausbuild. Also hoping for a discount on its new glass conservatory.
Young Guns Versus The Old Guard: Who Adds More Value to Our Industry?
Cannes In Cairns poking this hornet's nest in a lively debate. Just so long as the oldies can get up the stairs.
70% Of Aussies Don’t Have Green Power Plans ENGIE Says In Major Brand Campaign Via HERO
Are you the notorious "light leaver on-er" in your flatshare? Quell any infighting with this green energy news.
PrettyGood Launches Offering Brand & Media Solutions For Australasian SMEs
B&T applauds the charitable nature of this new agency. Although we'd hate to see it impact any Chrissie present sends.
A Blunt End: Dolphins Medicinal Cannabis Sponsorship At Risk
Yes, it's another NRL drug story. Yet, thankfully it doesn't involve coke in Kuta during the off-season.
Slew Of New Creative Hires At Leo Burnett Australia
Ahhh, all black! The outfit of choice for agency creatives, David Jones staff and everyone in Melbourne.
Under Armour Unveils Local “Live in UA” Campaign
American apparel brand set for yet another tilt at the Aussie market, as Nike declares "we'll see about that".
Pepsi Launches New Look, Refreshing Classic Fashion Staples Via Special PR
Are you always the bridesmaid, never the bride, as the old saying goes? How do you think Pepsi feels?
Pure Blonde Returns To A Place Purer Than Yours In New Campaign Via The Monkeys
B&T's always been a huge fan of the 'drink yourself thinner' diet plan. So big thanks to Pure blonde, vodka & tequila.