Virgin Australia Magazine’s Unveils First Issue With Hardie Grant Media
Today, the first edition of the new Virgin Australia Magazine will be available on Virgin Australia flights, marking a refreshed look and content strategy led by new publisher Hardie Grant Media.
The NT’s Kakadu takes pride of place as the cover story, followed by an interview with Darwin-born actress Miranda Tapsell, heralding the new magazine’s focus on celebrating the very best of Australia – whether it be destinations or local guides.
The editorial team, which includes editor-at-large Georgia Rickard, editor Krysia Bonkowski and art director Dan Morley, brings with it a wealth of experience within the travel and lifestyle industries and is dedicated to providing content that is dynamic, exciting and purposeful to readers in print and digital.
Along with a fresh new look for the magazine, the revised direction also boasts environmental credibility with a fuel saving to the business delivered by the reduced number of pages.
Hardie Grant Media managing director, Nick Hardie-Grant commented: “We’re really proud of the new look and feel for the Virgin Australia Magazine.
“Many months of planning and a lot of hard work has gone into the final product and we think it’s got something for every Virgin Australia guest.
“At the same time we’re also shifting to a much more integrated content strategy in line with changing audience behaviour, and it’s been amazing to have so much buy-in from the whole Virgin Australia team.”
Virgin Australia general manager, marketing, Michael Nearhos said that the new magazine had a uniquely ‘Virgin’ perspective.
Nearhos said: “We are focused on making our guests’ onboard experience as enjoyable as possible.
“With the engaging, relevant, and imaginative content in the new magazine, we are sure it will inspire our guests to travel to even more destinations across our Virgin Australia network.”
The Virgin Australia publishing and sales contract also includes media sales in print, with Hardie Grant Media partnering with Virgin Australia’s internal advertising sales team to deliver commercial results for the magazine.
The Virgin Australia editorial team is based out of the Sydney office with the commercial staff working across both Sydney and Melbourne offices.
Latest News
Nine’s Love Island Australia Gets Premiere Date
The sexiest singles in the nation (according to Channel Nine, at least) are back on airwaves with Love Island Australia on Monday, October 4, at 9.00pm after The Block on Channel 9 and 9Now. Aussie sweetheart Sophie Monk will return to host (and play Cupid) alongside new addition, comedian Stephen Mullan a narrator, in the world-renowned reality TV […]
Yotpo Expands Down Under With Multi-Year Shopify Partnership
Yotpo is officially expanding into Australia, off the back of significant market growth with massive Aussie names, a landmark investment from Shopify and a plan to help local Aussie e-comm explode. Yotpo’s ANZ userbase includes names like Zoe Foster Blake’s $180M Go-To Skin Care, e-commerce fashion queen Princess Polly, and billion-dollar streetwear brand Culture Kings, […]
Why Partnerships Are Key For The Comeback Of Travel Marketing
This expert takes a look at travel post-lockdown. B&T says just include a 'drinks package' & we don't care where we go.
Thinkerbell Wins The Salvos’ Strategy & Comms
There is no finer folk than the goodly Salvos. After all, who couldn't do with a little more tambourine in their lives.
Progress Unveils Sitefinity DX 14.0 Platform
Progress has today announced the availability of Progress Sitefinity DX 14.0. This agile, flexible and extensible platform allows organisations to create an ideal digital experience platform (DXP) tailored to their unique needs and objectives with new capabilities for low-code integration and chat-driven engagement, as well as enhanced headless content delivery. The digital world is transforming […]
Amazon Prime Video And LADbible Australia Team Up For Investigative Doco Series UNHEARD
Amazon Prime Video today announced a ground-breaking new six-episode documentary series, UNHEARD, the first feature produced by LADbible Australia Originals and with production funding from Screen Australia.
AACTA’s Reg Grundy Award Returns For 2021
These awards are a fitting tribute to the late, great Reg Grundy. And by that we don't mean your underpants.
Snap Appoints Jacqueline Beauchere To Global Head Of Platform Safety
Today Snap announces longtime online safety advocate Jacqueline Beauchere (formerly Microsoft) as its first Global Head of Platform Safety, part of Snap’s long-held and ongoing commitment to the safety and wellbeing of Snapchatters.
Man Who Ate 259 Pizzas In The Past Year Named Domino’s’ Biggest Pepperoni Fan (& Wins Year’s Supply)
Domino's biggest fan wins a year's supply of pizza. However, doubts cast whether he'll live long enough to claim prize.
Courtney Act, Ricki-Lee, Grant Denyer And More Cast In Second Season Of Dancing With The Stars: All Stars
Sadly, Alan Jones, John Barilaro or Ben Robert-Smith NOT named in cast of Dancing With The Stars: All Stars.
Australia’s Favourite Streaming Services Revealed
No surprises on who's topped our favourite streaming services. Unless you went for Fetch, then there's real surprises.
Confirmed! Tony Armstrong Does Have An OnlyFans Account
Tony Armstrong confirms he has an OnlyFans account. And, better still, he confirms he'll be keeping his clothes on.
Seven Announces The David Leckie Scholarship Program
Always wanted to work in TV? Then this scholarship is for you. Being attractive with good teeth probably helps too.
Tangram Signs Strategic Partnership With monday.com
Tangram has announced that they have signed a partnership with monday.com. the work operating system (Work OS) where organizations of any size can create the tools and processes, they need to manage every aspect of their work. Israeli-based monday.com and Australian-based Tangram form an irresistible team of experts offering unique solutions to agency problems. monday.com […]
New Confused.Com Study Shows BMW Is The World’s Most Photographed Car Brand
Study finds BMW is the most photographed car brand. And it appears all bad news for owners of the Camira or Tarago.
Sunday TV Wrap: Brownlows Rake In Just Under 900,000
Admittedly, B&T only tunes in to the Brownlows to see all the frocks. And to see Sam Newman make an idiot of himself.
Unwrapping Retail Insights And Trends With Microsoft Advertising
Be first with the all the latest retail trends with this report. Sadly, no news on the return of the Bunnings sausage.
The Monkeys Play For Laughs In New Work For Nearmap
Here's some fun stuff from The Monkeys team. After six views, B&T's still not sure what it's even advertising, however.
Sorrell’s S4 Makes Latest Play Snaring Tech Service Provider Zemoga
Sir Martin forced to queue for an hour down his local bank branch as chequebook runs dry following latest acquisition.
AAMI Reunites TV Lovebirds Rhonda & Ketut For Pro-Vax Ad Via Ogilvy
AAMI reprises Rhonda & Ketut for new pro-vax ad. Still hiring supermodels in its call centres by the looks of things.
SCA Appoints Two New Senior Sales Insight Directors For SCA IQ
SCA appoints two new senior sales directors who claim to have never even heard of that Sandilands fellow.
Yahoo Australia Inks Deal With Google For News Showcase
In further evidence the tech giants can play nice comes this news. Yet, Apple & Facebook still at each other's throats.
Commercial Radio Ad Revenue Up 16.8% In August
Commercial radio ad revenues soar for August, as Alan confirms he's still waking up at 3.30am after all these years.
Cannes LIONS Releases Global Creativity Rankings, With Aussies A No-Show
The global creativity rankings are in, with Aussies a conspicuous no-show. No mention of our new nuclear subs, however.
Are Media Names New Editors Of Woman’s Day, TV Week And Take 5
Are Media thought it was irritable bowel for a moment, but it turned out just to be its three new internal editor hires.
Aussie And The General Store “Sign Here” For First Campaign Since Lendi Merger
With historic low interest rates, you can now borrow enough money to still be in debt when you turn 152.
Adland Veteran Sheryl Marjoram Returns As DDB’s New Group Sydney CEO
After two decades in the UK, Sheryl Marjoram returns to DDB Sydney. Adds she's disappointed about the monorail closing.
Kirsty Muddle Promoted To CEO Of Cummins&Partners
Kirsty Muddle has undoubtedly one of the biggest brains in adland. Not to infer she can't wear a fascinator on Cup day.
Eyeota Enhances Reach And Targeting Precision For RDA Research
Leading Australian market research data brand, RDA Research, provides actionable consumer intelligence to help businesses inform decision making and growth strategies. RDA Research wanted to make its unique consumer data available for addressable digital targeting and required a data onboarding partner to help activate their data in an online environment.
Enthral Strengthens Journalistic DNA By Hiring Channel 7 Reporter Sean Sowerby
Storytelling agency Enthral has appointed Channel 7 reporter and sports presenter Sean Sowerby as its new senior PR and content manager in Melbourne. Sowerby (pictured) started his award-winning career at 3AW before spending more than 15 years in television. Enthral founder and manager director, Cameron Smith, spoke of the significance of Sowerby joining the agency. […]
