Videology Partners With White Ops To Tackle Ad Fraud

Videology Partners With White Ops To Tackle Ad Fraud
SHARE
THIS



Video advertising technology platform, Videology, and White Ops, a pioneer in online ad fraud detection, have unveil their partnership to combat bots and other non-human activity in online video at scale.

This announcement is the result of each company’s efforts against the global botnet scourge first begun by the two companies in early 2014.

The Videology and White Ops partnership is a major step forward in identifying and stopping the high incidence of non-human activity across online video advertising, offering seamless, cross-platform, real-time identification and blocking solutions to Videology clients in Australia and across the world. Videology has been working closely with White Ops for over a year to eradicate bot traffic for advertiser clients, and through the partnership unveiled today, they are driving the percentage of bot traffic and other automated, non-human behaviour in Videology-platform inventory toward zero.

The partnership between Videology and White Ops equips the Videology platform with the most robust real-time bot and non-human activity detection and prevention solution available in the Australian market today, protecting digital advertising stakeholders from cyber threats so they can focus on their audience. While alternative solutions are only available in the planning and measurement phases, this integration will provide Videology platform buyers in Australia with the capability to ensure media quality throughout the entire lifecycle of a campaign, blocking automated, non-human activity while optimising for a campaign’s key objectives.

White Ops technology identifies bots the first time they appear, pinpoints bots in media, and differentiates human vs. bot browsing even from the same compromised machine. In an Australian market first, White Ops’ “always-on” bot detection and prevention solutions are fully integrated with the Videology platform and are available to leverage on any campaign, on any device, run through Videology.

Videology clients are now able to seamlessly deploy White Ops solutions to identify bots, maximise ROI, and reach the optimal level of actual human traffic across their video campaigns and devices.

Sarah Wyse, managing director ANZ, Videology commented, “In a market with inventory scarcity, such as online video, the ability to detect bots and other non-human activity at the impression level, rather than by eliminating entire URLs, offers great value for Australian advertisers. Unlike other solutions that employ domain or cookie-based methodologies and do not provide results for individual impressions, the White Ops and Videology technology integration ‘carves out’ suspicious activity at scale and in real-time for each impression. This allows Videology to offer clients the greatest media reach while maintaining strict quality controls for inventory.”

“Bot traffic is a major concern of our clients, and rightfully so,” said Scott Ferber, chairman and CEO, Videology. “But access to inventory is also key when it comes to video advertising. White Ops is uniquely equipped to combat bot traffic in today’s marketplace, and through our deep integration, our clients can leverage Videology’s proven ability to solve for portfolio-level objectives, without making trade-offs on media quality.”

The White Ops and Videology integrated solutions include:

  • Bot detection that can be applied to any campaign on any device, available for clients to implement through simple platform tools
  • The ability to distinguish and report against bot activity and human activity coming from the same device
  • Pinpoint sources of bots in inventory to assist with future inventory optimisation efforts

“White Ops is the most powerful solution in the market today against ad fraud. White Ops anti-fraud solutions have the highest standards, the strictest requirements, and the biggest impact,” said White Ops CEO Michael J.J. Tiffany. “Through our partnership, Videology and the White Ops team of cyber-defense experts are devoted to breaking the profit models of bot operators so advertisers and publishers can focus on building their audiences and managing their brands.”

The White Ops bot and non-human activity detection and prevention tools are immediately available to all Videology Platform users.

Please login with linkedin to comment

people's choice award Trees are hugging back Zoo

Latest News

Kathmandu Launches An ‘Out There’ Sonic Logo
  • Campaigns

Kathmandu Launches An ‘Out There’ Sonic Logo

Outdoor lifestyle brand, Kathmandu, has teamed up with international music agency, MassiveMusic, to bring the brand sonically to life with the launch of a distinctive audio identity. What do you get when you combine the sound of you outdoors, a wooden melody and a unique bird call? The Sound of Kathmandu. Sound gives shape to […]

#OnlyOnTwitter: Top Moments In Australia 2021
  • Campaigns
  • Technology

#OnlyOnTwitter: Top Moments In Australia 2021

Twitter’s top moments in Australia revealed that this year, not unlike last, has been a unique one for us Down Under but our sense of humour and shared love of sport were a few things that helped us get through together. Twitter has been focused on serving the public conversation while connecting people with the […]

Method Announces Agency Development Partnership With Snapchat
  • Marketing

Method Announces Agency Development Partnership With Snapchat

Creative technology studio, Method has been selected as one of Snapchat’s first agency development partners across Australaisa. As one of a group of early Snap Development Partners selected across Australia and New Zealand, Method is able to provide clients with the opportunity to design and create Snapchat filters and games aimed to reach audiences across […]

Big Ads’ Rich Media Solution Now Integrated With The Trade Desk
  • Advertising
  • Campaigns

Big Ads’ Rich Media Solution Now Integrated With The Trade Desk

Big Ads and The Trade Desk have joined forces to enable traders to build rich media ads which are ready to serve at the touch of a button. Once built-in Big Ads’ creative & deal ID platform Buddy, the tags are deployed directly to The Trade Desk for the campaign to go live. Tech teams […]

Pinterest Expands Parental Leave Policies
  • Campaigns

Pinterest Expands Parental Leave Policies

Pinterest’s progressive parental policies are being expanded company wide. Beginning on January 1, 2022, employees in all global offices will have a minimum of 20 weeks of parental leave. This benefit extends to adoptive parents who will also have 20 weeks of paid leave which was previously 16 weeks. This is in addition to an […]

Acast Nabs Daisy Smith As New Regional Automation Director
  • Marketing

Acast Nabs Daisy Smith As New Regional Automation Director

Independent podcast company, Acast, has further grown its Australia and New Zealand team, hiring Daisy Smith as the region’s new automation director. Having jumped ship from Nielsen, Smith will now lead Acast’s local programmatic advertising offering, as the company continues to develop automated ad buying for agencies and direct clients. Smith boasts previous experience with […]

SCA Teams Up With Salesforce
  • Campaigns
  • Media

SCA Teams Up With Salesforce

SCA has teamed up with Salesforce. Although that's not to suggest Salesforce will be hosting the Triple M Grill Team.

Rethink Ink: A Fire Inside
  • Media
  • Partner Content

Rethink Ink: A Fire Inside

It's the latest in B&T's series of Re-Think Ink. That's the power of print and not anaphylaxis from ordering the squid.

Meltwater Appoints John Bissinella As Enterprise Solutions Manage
  • Campaigns
  • Media

Meltwater Appoints John Bissinella As Enterprise Solutions Manage

Meltwater has appointed seasoned media intelligence executive, John Bissinella as enterprise solutions manager for ANZ to help drive the continued expansion of its Enterprise solutions. He joins with a remit to consult Australia and New Zealand’s largest organisations on how to leverage the most comprehensive news, social and customer insights data available. Meltwater’s enterprise team […]

Sixt Teams Up With Bastion For A New Integrated Campaign
  • Campaigns

Sixt Teams Up With Bastion For A New Integrated Campaign

Global vehicle rental and mobility provider, Sixt, has teamed with Bastion Creative and Bastion Experience for a new integrated campaign. After launching into the Australian market, Sixt is now leveraging its “Above and Beyonding” brand positioning with eight separate film executions, several digital, print, and outdoor components, and specific creative to support its 163 retail […]