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Reading: Video Streaming App Creates Stunning QR Code In The Sky Using 1,500 Drones
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B&T > Media > Video Streaming App Creates Stunning QR Code In The Sky Using 1,500 Drones
Media

Video Streaming App Creates Stunning QR Code In The Sky Using 1,500 Drones

Staff Writers
Published on: 26th April 2021 at 11:43 AM
Staff Writers
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Despite having been around for years, QR codes are back in fashion, with many brands turning to the technology amid the pandemic.

The current popularity of the technology was exemplified in Shanghai earlier this month, as video streaming app Bilibili launched a giant QR code into the sky using illuminated drones.

The QR code was part of a 1,500 drone light show, which celebrated the first anniversary of the China release of the Japanese role-playing game Princess Connect! Re:Dive.

Users could scan the QR code (from the sky) and be taken to a download page for the game.

You can check out a video of the stunt here.

 

 

 

 

 

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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