Vevo Expands Australia And New Zealand Footprint

Vevo Expands Australia And New Zealand Footprint
B&T Magazine
By B&T Magazine



Vevo is expanding into Australia and New Zealand with the opening of a new sales office located in Sydney.

Vevo has announced the hiring of Steve Sos, managing director, Australia & New Zealand, to lead the company’s new operations. Prior to joining Vevo, Steve served as Managing Director, Asia Pacific at Shazam.

Vevo CEO Alan Price said: “It is a very exciting time for Vevo as we bring our mission to maximise the commercial and promotional value of music videos and artist content into Australia and New Zealand.  We welcome Steve to the team and look forward to seeing him successfully lead our office in this growing marketplace.”

Vevo president sales and distribution Kevin McGurn said: “With approximately 10 million monthly unique viewers in Australia and 2.2 million in New Zealand, expansion into the APAC region was a logical next step for the business. The reach and results we continue to deliver for marketers and agencies across every screen in North America and Europe are significant. I am confident we will do the same for those in Australia and New Zealand looking to align their brands and campaigns with the biggest music stars on the planet.”

Sos said: “I am thrilled to join Vevo with the goal of growing its commercial profile in Australia and New Zealand.  Vevo’s unique combination of scale and brand safe premium digital video content make it a compelling solution for agencies, marketers and brands looking to deliver impact and effective ROI in an increasingly complex and fragmented media landscape.”

Vevo plans to scale its efforts in Australia and New Zealand throughout 2020 by growing its team and developing partnerships with both commercial and distribution partners alike.  Joining the team are Tim O’Connor, Head of Sales and Thomas Bannon, Sales Manager, with further appointments to follow over the coming weeks.

 




Please login with linkedin to comment

Vevo

Latest News

Boomtown’s Final Masterclass Of 2023 Attended By Almost 100 Media Reps
  • Media

Boomtown’s Final Masterclass Of 2023 Attended By Almost 100 Media Reps

Don’t treat regional media as a charity, but a real growth opportunity: That’s the message from Boomtown’s final masterclass of 2023, attended by almost 100 media industry representatives from across the nation. The masterclass was part of a series of educational sessions, delivered by Boomtown, the media collective championing advertising in regional Australia. The sessions […]

a data analyst using technology AI for working tool for data analysis Chatbot Chat with AI, using technology smart robot AI, artificial intelligence to generate something or Help solve work problems.
  • Advertising

Introducing Yahoo Blueprint: A New AI-powered Suite For Better Ad Performance & Optimisation

Yahoo Advertising has launched Yahoo Blueprint, a central AI suite that powers performance-based solutions within the Yahoo DSP. Fuelled by over 335 million logged in Yahoo users globally, Yahoo Blueprint enhances decisioning, makes AI more accessible, and serves as a results-driven guide throughout the campaign lifecycle to deliver better outcomes for advertisers. This new AI […]

Publicis Sapient Announces Launch Of PS Hummingbird, Expanding Its Generative AI And Cloud Capabilities With Microsoft
  • Technology

Publicis Sapient Announces Launch Of PS Hummingbird, Expanding Its Generative AI And Cloud Capabilities With Microsoft

Publicis Sapient, a digital business transformation company, today announced the launch of a new joint venture with Tquila called PS Hummingbird. Lead image: Nigel Vaz CEO of Publicis Sapient The partnership with Tquila, with whom Publicis Sapient has collaborated on several other ventures, will extend Publicis Sapient’s generative AI offerings powered by Microsoft Azure, Microsoft […]