B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • State of Origin
  • NRL
  • WPP
  • Pinterest
  • Thinkerbell
  • B&T Women in Media
  • imaa
  • AFL
  • Anthony Albanese
  • Spotlight on Sponsors
  • AI
  • Meta
  • Foxtel
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Verizon’s New Campaign Stars LeBron James, Selena Gomez And Yo Gabba Gabba
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Advertising > Verizon’s New Campaign Stars LeBron James, Selena Gomez And Yo Gabba Gabba
Advertising

Verizon’s New Campaign Stars LeBron James, Selena Gomez And Yo Gabba Gabba

Staff Writers
Published on: 8th July 2016 at 10:42 AM
Staff Writers
Share
3 Min Read
Verizon
SHARE

In its latest advertising campaign, American telco Verizon has recruited big names including NBA star LeBron James, Selena Gomez and characters from the kids’ show Yo Gabba Gabba. Enrique Iglesias will appear in Spanish-language marketing.

The campaign includes TV spots and additional related content on Facebook and Twitter, among other digital properties. The TV spots featuring James, Gomez and Yo Gabba Gabba characters were created by Wieden & Kennedy.

https://youtu.be/yNNWZTqRQMg

https://youtu.be/G2KBmSLEgWg

https://youtu.be/K32nPDQgxEs

The TVC starring Enrique Iglesias was created by advertising agency The Community.

https://youtu.be/OnL8F81E2OI

CREDITS

CLIENT: Verizon
AD: Not Studying with LeBron

W+K PORTLAND
Creative Directors Aaron Allen/Jason Kreher
Copywriter Chad Lynch
Art Director Tim Semple
Broadcast Producers
Executive Producer Robert Saxon, Monica Raines, Endy Hedman
Media/Comm Planning Kelsey Bozanich
Account Team David Newsome, Diana Gonzalez, Nick Larkin
Business Affairs Dusty Slowik & Laura Caldwell

PRODUCTION
Production Company Imperial Woodpecker
Director Stacy Wall
Executive Producer Doug Halbert
Producer Michaela Johnson

EDITORIAL
Editorial Company Joint
Editor Tommy Harden
Assistant Editor JB Jacobs, Kevin Alfody, Eddie Mikasa
Producer Jen Milano
Post Executive Producer Leslie Carthy

VFX
VFX Company Method
Lead Flame Artist Thomas Downs & Kelly Bumbarger
Producer Karena Ajamian
Executive Producer Robert Owens

COLOR
Company Company 3
Colorist Dave Hussey
Producer Liza Kerlin

MIX
Mix Company Joint Editorial
Mixer Noah Woodburn

AD: Coming for You with Yo Gabba Gabba

W+K PORTLAND
Creative Directors Aaron Allen/Jason Kreher
Copywriter Chad Lynch
Art Director Tim Semple
Broadcast Producers
Executive Producer Robert Saxon, Monica Raines, Endy Hedman
Media/Comm Planning Kelsey Bozanich
Account Team David Newsome, Diana Gonzalez, Nick Larkin
Business Affairs Dusty Slowik & Laura Caldwell

PRODUCTION
Production Company Imperial Woodpecker
Director Stacy Wall
Executive Producer Doug Halbert
Producer Michaela Johnson

EDITORIAL
Editorial Company Joint
Editor Tommy Harden
Assistant Editor JB Jacobs, Kevin Alfody, Eddie Mikasa
Producer Jen Milano
Post Executive Producer Leslie Carthy

VFX
VFX Company Method
Lead Flame Artist Thomas Downs & Kelly Bumbarger
Producer Karena Ajamian
Executive Producer Robert Owens

COLOR
Company Company 3
Colorist Dave Hussey
Producer Liza Kerlin

MIX

Mix Company Joint Editorial
Mixer Noah Woodburn

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Rhonda’s Recipe for Murder: Netflix Eyes Mandy McElhinney For ‘Mushroom Killer’ Role
15/07/2025
Bianca Falloon.
Ryvalmedia Wins Media Account For Adrenaline Experiences, Expanding Partnership With Big Red Group
15/07/2025
Rexona Goes Downstairs In Ballsy New Campaign Via Mindshare
15/07/2025
L-R: Nate Vella, Erin Fraser, Ori Gold.
Bench Media Makes Raft Of New Hires & Promotes Nate Vella & Erin Fraser
15/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?