In its latest advertising campaign, American telco Verizon has recruited big names including NBA star LeBron James, Selena Gomez and characters from the kids’ show Yo Gabba Gabba. Enrique Iglesias will appear in Spanish-language marketing.

The campaign includes TV spots and additional related content on Facebook and Twitter, among other digital properties. The TV spots featuring James, Gomez and Yo Gabba Gabba characters were created by Wieden & Kennedy.

The TVC starring Enrique Iglesias was created by advertising agency The Community.

CREDITS

CLIENT: Verizon
AD: Not Studying with LeBron

W+K PORTLAND
Creative Directors Aaron Allen/Jason Kreher
Copywriter Chad Lynch
Art Director Tim Semple
Broadcast Producers
Executive Producer Robert Saxon, Monica Raines, Endy Hedman
Media/Comm Planning Kelsey Bozanich
Account Team David Newsome, Diana Gonzalez, Nick Larkin
Business Affairs Dusty Slowik & Laura Caldwell

PRODUCTION
Production Company Imperial Woodpecker
Director Stacy Wall
Executive Producer Doug Halbert
Producer Michaela Johnson

EDITORIAL
Editorial Company Joint
Editor Tommy Harden
Assistant Editor JB Jacobs, Kevin Alfody, Eddie Mikasa
Producer Jen Milano
Post Executive Producer Leslie Carthy

VFX
VFX Company Method
Lead Flame Artist Thomas Downs & Kelly Bumbarger
Producer Karena Ajamian
Executive Producer Robert Owens

COLOR
Company Company 3
Colorist Dave Hussey
Producer Liza Kerlin

MIX
Mix Company Joint Editorial
Mixer Noah Woodburn

AD: Coming for You with Yo Gabba Gabba

W+K PORTLAND
Creative Directors Aaron Allen/Jason Kreher
Copywriter Chad Lynch
Art Director Tim Semple
Broadcast Producers
Executive Producer Robert Saxon, Monica Raines, Endy Hedman
Media/Comm Planning Kelsey Bozanich
Account Team David Newsome, Diana Gonzalez, Nick Larkin
Business Affairs Dusty Slowik & Laura Caldwell

PRODUCTION
Production Company Imperial Woodpecker
Director Stacy Wall
Executive Producer Doug Halbert
Producer Michaela Johnson

EDITORIAL
Editorial Company Joint
Editor Tommy Harden
Assistant Editor JB Jacobs, Kevin Alfody, Eddie Mikasa
Producer Jen Milano
Post Executive Producer Leslie Carthy

VFX
VFX Company Method
Lead Flame Artist Thomas Downs & Kelly Bumbarger
Producer Karena Ajamian
Executive Producer Robert Owens

COLOR
Company Company 3
Colorist Dave Hussey
Producer Liza Kerlin

MIX