Verizon Media Academy Goes Online With New Virtual Masterclass Series
Verizon Media has opened up its invitation-only talent development program, Verizon Media Academy, to anyone within media and creative agencies and brand-side marketers for a series of free virtual masterclasses designed to help people build for their future and adapt to the changing work environment.
The new 30-45-minute live sessions will be held fortnightly, with various industry speakers covering topics ranging from ways to build virtual relationships to channeling stress into productivity, and re-defining work-life balance in the altered business environment. Anyone in the industry who is interested in honing their skills for the new world of work is encouraged to join the masterclasses.
Neuroscientist and CEO/Co-Founder of Vitae, Shelley Laslett (pictured) will lead the first launch session on ‘The neuroscience of resilience and how to thrive in the new world’, scheduled for Wednesday, April 8 at 11am AEST. Laslett will explore the correlation between stress and resilience, empowering the audience to channel their stress into productivity, better decision-making and collaboration.
Earlier this year, 40 rising stars from across Australia and New Zealand were selected to attend Verizon Media Academy on March 25 and 26, but the event was postponed until later in the year due to the evolving COVID-19 pandemic. Verizon Media has now pivoted part of the program to provide online training, and is opening up the masterclasses and past content to the wider industry.
Paul Sigaloff, Managing Director of ANZ at Verizon Media, explained: “While Verizon Media Academy has been an invitation-only program, we recognise now is not the time for exclusivity and it’s imperative we as an industry are inclusive, generous and band together to share new ideas, knowledge and conversations during these new unprecedented times.
“We’ve developed a program which will be beneficial for people at all levels of the industry, with things like resilience and productivity being tested in new ways. By strengthening our skills now we can forge a stronger and more united industry for the future.”
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