B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • WPP
  • State of Origin
  • NRL
  • Pinterest
  • B&T Women in Media
  • Thinkerbell
  • AFL
  • imaa
  • Anthony Albanese
  • Spotlight on Sponsors
  • Meta
  • AI
  • Foxtel
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Veridooh Partners With Place Exchange Supporting Independent Verification For Programmatic DOOH
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Advertising > Veridooh Partners With Place Exchange Supporting Independent Verification For Programmatic DOOH
Advertising

Veridooh Partners With Place Exchange Supporting Independent Verification For Programmatic DOOH

Staff Writers
Published on: 4th September 2024 at 8:48 AM
Edited by Staff Writers
Share
3 Min Read
SHARE

Award-winning adtech company Veridooh has announced a partnership with Place Exchange, a global Programmatic OOH Supply-Side-Platform (SSP). Through this partnership, Veridooh’s world-first SmartCreative verification technology is now available for all programmatic OOH buyers leveraging Place Exchange’s SSP across the world.

Veridooh enables brands, media owners and agencies to independently track and verify the delivery of programmatic DOOH campaigns in close to real time. Unlike other verification services, Veridooh uses independently-collected campaign data through its patented SmartCreative technology to verify against campaign impression goals and targeting conditions.

This gives brands and agencies greater insight into how campaigns are delivering against individual campaign goals and targeting criteria.

The announcement comes on the heels of a new survey from the Digital Place-based Advertising Association (DPPA), which revealed that Independent Verification is considered by US Omnichannel advertisers to be the number one Measurement/Attribution capability that will drive future growth in DOOH.

“Brands and Media Agencies are demanding true independent verification as standard on their programmatic out of home campaigns, just as they would expect from every other channel they invest in,” said Veridooh co-founder Mo Moubayed.

“It’s clear that Place Exchange shares our vision for a more automated, trusted and effective channel: in order to meaningfully grow OOH, we need to be able to give advertisers the confidence that their campaigns are delivering as planned. Place Exchange is leading from the front in driving programmatic DOOH innovation, which is why this partnership is so important. By bringing together Place Exchange’s programmatic DOOH SSP and Veridooh’s world-leading independent verification technology, we are answering advertiser demand for a more automated, trusted and effective OOH media buying experience”.

“Place Exchange was founded with a belief in the power of programmatic to deliver results for brands and publishers and a commitment to transparency. Ensuring advertisers have full visibility and confidence that their campaigns are delivering as planned is an important part of this. We’re excited to support Veridooh’s added layer of independent transparency to help advertisers to optimise their OOH investment and grow their brands with confidence,” said Place Exchange CEO Ari Buchalter.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Veridooh
Share
Aimee Edwards
By Aimee Edwards
Follow:
Aimee Edwards is a journalist at B&T, reporting across media, advertising, and the broader cultural forces shaping both. Her reporting covers the worlds of sport, politics, and entertainment, with a particular focus on how marketing intersects with cultural influence and social impact. Aimee is also a self-published author with a passion for storytelling around mental health, DE&I, sport, and the environment. Prior to joining B&T, she worked as a media researcher, leading projects on media trends and gender representation—most notably a deep dive into the visibility of female voices in sports media. 

Latest News

Telstra Launches One-Off Ad During State Of Origin Decider
11/07/2025
Clemenger BBDO Sydney office.
Agency Scorecard: Clemenger BBDO
11/07/2025
Matt Coote.
Matt Coote Takes New Senior Role At GumGum
11/07/2025
Spenser Skates.
Amplitude Acquires Kraftful To Embed AI-Native Voice Of Customer Capabilities
11/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?