B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • WPP
  • State of Origin
  • NRL
  • Pinterest
  • B&T Women in Media
  • Thinkerbell
  • AFL
  • imaa
  • Anthony Albanese
  • Spotlight on Sponsors
  • Meta
  • AI
  • Foxtel
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Vegemite Translates To 10 Different Languages To Celebrate Harmony Week Via Thinkerbell
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Campaigns > Vegemite Translates To 10 Different Languages To Celebrate Harmony Week Via Thinkerbell
Campaigns

Vegemite Translates To 10 Different Languages To Celebrate Harmony Week Via Thinkerbell

Staff Writers
Published on: 16th March 2021 at 10:55 AM
Staff Writers
Share
3 Min Read
SHARE

VEGEMITE and Thinkerbell have celebrated Harmony Week 2021 by recognising the diversity of cultures within Australia via new ‘Tastes of Australia’ campaign.

In support of over five million Australians speaking a language other than English at home, VEGEMITE will run an outdoor campaign featuring VEGEMITE’s classic ‘Tastes Like Australia’ headline written in the top 10 most spoken languages in Australia – Mandarin, Arabic, Cantonese, Vietnamese, Italian, Greek, Tagalog, Hindi, Spanish and English. 

Breakdown of languages spoken in Australia besides English:

  • Mandarin 23.2% (596,703 people)
  • Arabic 12.1% (321,720 people)
  • Cantonese 11.1% (280,943 people)
  • Vietnamese 11.1% (277,391 people)
  • Italian 10.1% (271,602 people)
  • Greek 9.1% (237,583 people)
  • Tagalog 7.1% (182,498 people)
  • Hindi 6.1% (159,637 people)
  • Spanish 5.1% (140,813 people)

“Australia is a wonderful, unique and truly diverse nation. Of the more than 25 million people who live here, 21 per cent speak languages other than English at home, yet just about all broadcast advertising is presented only in English,” said Jacqui Roth, marketing manager spreads at Bega Cheese Limited.

“Any of the languages represented in these outdoor ads rarely feature on the Australian landscape yet are spoken in the home every day. We want to celebrate the diverse languages spoken and put them front and centre loud and proud on our outdoor advertising.”

As part of the Tastes of Australia campaign, VEGEMITE will also be sharing a series of recipes inspired by each of the top 10 most spoken languages in Australia. The new recipes will be available on the VEGEMITE website and social media channels. Australians are also invited to share their favourite dishes of cuisine from around the globe using VEGEMITE by posting on Instagram with the hashtag #TastesLikeAustralia.

“When people think about ‘Aussie cuisine’, VEGEMITE on toast often comes to mind. But really, our country is a melting pot of cultures and flavours, and our cuisine is broader and more diverse than ever before. We want to truly reflect our unique mix of cultures by putting our message out into the world in multiple languages,” said Ben Couzens, chief creative tinker at Thinkerbell.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Thinkerbell, Vegemite
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Telstra Launches One-Off Ad During State Of Origin Decider
11/07/2025
Clemenger BBDO Sydney office.
Agency Scorecard: Clemenger BBDO
11/07/2025
Matt Coote.
Matt Coote Takes New Senior Role At GumGum
11/07/2025
Spenser Skates.
Amplitude Acquires Kraftful To Embed AI-Native Voice Of Customer Capabilities
11/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?