VEGEMITE and Thinkerbell have celebrated Harmony Week 2021 by recognising the diversity of cultures within Australia via new ‘Tastes of Australia’ campaign.
In support of over five million Australians speaking a language other than English at home, VEGEMITE will run an outdoor campaign featuring VEGEMITE’s classic ‘Tastes Like Australia’ headline written in the top 10 most spoken languages in Australia – Mandarin, Arabic, Cantonese, Vietnamese, Italian, Greek, Tagalog, Hindi, Spanish and English.
Breakdown of languages spoken in Australia besides English:
- Mandarin 23.2% (596,703 people)
- Arabic 12.1% (321,720 people)
- Cantonese 11.1% (280,943 people)
- Vietnamese 11.1% (277,391 people)
- Italian 10.1% (271,602 people)
- Greek 9.1% (237,583 people)
- Tagalog 7.1% (182,498 people)
- Hindi 6.1% (159,637 people)
- Spanish 5.1% (140,813 people)
“Australia is a wonderful, unique and truly diverse nation. Of the more than 25 million people who live here, 21 per cent speak languages other than English at home, yet just about all broadcast advertising is presented only in English,” said Jacqui Roth, marketing manager spreads at Bega Cheese Limited.
“Any of the languages represented in these outdoor ads rarely feature on the Australian landscape yet are spoken in the home every day. We want to celebrate the diverse languages spoken and put them front and centre loud and proud on our outdoor advertising.”
As part of the Tastes of Australia campaign, VEGEMITE will also be sharing a series of recipes inspired by each of the top 10 most spoken languages in Australia. The new recipes will be available on the VEGEMITE website and social media channels. Australians are also invited to share their favourite dishes of cuisine from around the globe using VEGEMITE by posting on Instagram with the hashtag #TastesLikeAustralia.
“When people think about ‘Aussie cuisine’, VEGEMITE on toast often comes to mind. But really, our country is a melting pot of cultures and flavours, and our cuisine is broader and more diverse than ever before. We want to truly reflect our unique mix of cultures by putting our message out into the world in multiple languages,” said Ben Couzens, chief creative tinker at Thinkerbell.
Google has said it is considering an appeal, after the Federal Court ruled the tech giant had misled consumers in regards to how it collected location data from Android devices. The decision comes as a major win for the ACCC, which initiated the court proceedings in October 2019. The competition watchdog argued that Google misled […]
Nine has named the judging panel for its much-anticipated State of Originality, Australia’s richest advertising award, aimed at making State of Origin the equivalent of Australia’s Super Bowl in advertising terms. Announced at Nine’s Upfront last September, the winning campaign will take home much more than a trophy – there’s $1 million in advertising inventory […]
British supermarket Marks & Spencer has taken an intellectual property claim against fellow supermarket ALDI over the latter’s Cuthbert The Caterpillar Cake, which they allege is too similar to their own iconic Colin The Caterpillar Cake. Colin the Caterpillar (pictured above) has been a staple of birthday parties across the UK since 1990, when the […]
We all felt helpless in the face of 2020’s constant barrage of disasters and catastrophes. And 2021 hasn’t let up either. Last year, Australian Red Cross experienced its biggest demand since World War II, so it has responded with a new brand campaign bringing attention to this overwhelming feeling and highlighting its 106-year track record […]
As Master Chef prepares to launch back onto screens on Monday 19th April, B&T had the opportunity to speak to the show’s hosts, food critic Melissa Leong and chefs Jock Zonfrillo and Andy Allan, who won the show’s fourth season. The three judges first appeared on last year’s Masterchef: Back To Win, which saw returning contestants […]
Undoubtedly one of the most overused slogans in marketing’s and advertising’s history is John Wanamaker’s iconic “half the money I spend on advertising is wasted; the trouble is I don’t know which half”. And it’s a credit to the quip’s longevity that last year the line celebrated a real milestone – its 100th birthday. But […]
The SingularityU Australia Executive Program will take place this may, celebrating leadership at the intersection of the values of humanity and the value of technology. The Elon Musks, Apples and Xeros of the world are taking risks for humanity and creating new technologies that streamline and beautify business operations. They simplify life by providing basic […]
Brisbane media professional and former OMD Australia Account Director Taylor Fielding (pictured) has officially launched TFM Digital. TFM Digital is a specialist media agency based in Newstead which primarily provides media buying services, and strategy development, to businesses chiefly, but not exclusively, within the franchise sector. Prior to the launch of TFM Digital, Fielding spent […]
Judging by the hangovers in the B&T office today you can count yourself damn lucky we even managed this photo thingy.
Launch marketing specialists Five by Five Global have been appointed by FutureFeed to develop their brand, international certification trademark and go to market strategy. The innovative livestock feed ingredient developed by CSIRO, Meat and Livestock Australian and James Cook University uses a specific genus of seaweed, Asparagopsis, which significantly reduces methane emissions in ruminant livestock. […]
Andrew Knowles, partner and co-founder of the corporate communications consultancy Shoebridge Knowles Media Group (SKMG), has won the PR category in the 2021 B&T 30 Under 30 Awards. Knowles received the award at a ceremony in Sydney last night, claiming victory in a highly competitive field that included leading executives from some of Australia’s biggest […]