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B&T > Marketing > Vegemite Announces New PR & Events Agency Roster
MarketingMedia

Vegemite Announces New PR & Events Agency Roster

Staff Writers
Published on: 16th February 2016 at 2:59 PM
Staff Writers
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Vegemite today announced its new preferred supplier list of public relations and experiential agencies.

Three Melbourne based agencies with a keen eye on creative execution will manage the PR for the brand – One Day Dream, ID Collective and Romano Beck.

Sister duo Shirin Pulitano & Diba Beylie of Dot Dot Dash have been selected as the preferred events and experiential supplier.

In what is set to be massive year for the brand, Vegemite head of media & PR Julia Marget said it was time to shake up the approach in an effort to seek out fearless brand execution as well as simplify the agency roster.

“Like Vegemite is to breakfast – we wanted to find our perfect match,” she said. “Driving successful PR for Australia’s most loved brand is no mean feat and we felt a smaller panel of creative minds and a boutique approach was key.

“We have an exciting year ahead including a major sponsorship of the Olympics and we’re thrilled to partner with who we believe are the best in the business.”

 

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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