Vegemite today announced its new preferred supplier list of public relations and experiential agencies.

Three Melbourne based agencies with a keen eye on creative execution will manage the PR for the brand – One Day Dream, ID Collective and Romano Beck.

Sister duo Shirin Pulitano & Diba Beylie of Dot Dot Dash have been selected as the preferred events and experiential supplier.

In what is set to be massive year for the brand, Vegemite head of media & PR Julia Marget said it was time to shake up the approach in an effort to seek out fearless brand execution as well as simplify the agency roster.

“Like Vegemite is to breakfast – we wanted to find our perfect match,” she said. “Driving successful PR for Australia’s most loved brand is no mean feat and we felt a smaller panel of creative minds and a boutique approach was key.

“We have an exciting year ahead including a major sponsorship of the Olympics and we’re thrilled to partner with who we believe are the best in the business.”