B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • NRL
  • State of Origin
  • WPP
  • B&T Women in Media
  • Thinkerbell
  • Pinterest
  • imaa
  • AFL
  • Anthony Albanese
  • AI
  • Spotlight on Sponsors
  • Foxtel
  • Meta
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: VCCP Help Poor Toms Turn Sin Into Gin
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Marketing > VCCP Help Poor Toms Turn Sin Into Gin
Marketing

VCCP Help Poor Toms Turn Sin Into Gin

Larissa Meikle
Published on: 2nd December 2015 at 10:24 AM
Larissa Meikle
Share
2 Min Read
SHARE

Launched in 2014, Poor Toms is Australia’s newest and most authentic gin brand. Brewed in Sydney’s Inner West, Poor Tom’s is inspired by its wandering English namesake as well as Sydney’s debaucherous and sin-filled past.

The gin is handcrafted in small batches from Australian wheat spirit and features fresh green apple, native strawberry gum-leaf, and chamomile.

“We’ve gone for a fairly subtle, fruity, fresh, floral flavour that makes it easy to drink a double – a triple even,” co-founder Griffin Blumer said. “Dangerously easy, some would say.”

And with that comes the possibility of bad behaviour. So with that in mind, the brand is fronted by a mythical character called Ginsus, who accepts gin drinkers confessions and in return blesses them by rewarding them with Poor Toms Gin.

This was drawn on as the premise for their new campaign, 1800 GINSUS.

We are all invited to confess our sins by calling 1800 GINSUS. A special hotline set up to capture our most intimate and shameful sins. No sin will be ignored. No sin not listened to. All will be recorded and considered for upload at poortomsgin.com.au.

The most mouthwatering sins will be rewarded with Poor Toms limited edition pink strawberry gin plus other equally fruity pickings.

To begin confessing your sins, just call 1800 GINSUS. Upon hearing the machine’s beep, repeat the words, “forgive me 1800GINSUS for I have sinned” and spill your confession.

The campaign will be supported by a range of social media, point of sale, PR and digital activity – plus look out for specially tagged bottles of Poor Toms in your local bar or liquor vendor.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: OgilvyChange
Share
By Larissa Meikle
Follow:
Hooked on the colourful world of journalism for over 10 years, reporting on news, advertising, music and entertainment, I have nurtured the birth of magazines including music platform Reverb and Australian print design bible Justus Magazine. Taking hold of the editorial reins of Australian Creative Magazine back in 2008, my passion for commercial creativity clearly surfaced when I was introduced to the country's finest creative directors, filmmakers, photographers and designers. I now spend my time promoting them. Specialties: Advertising Writer & Editor, Publicist & Treatment Writer.

Latest News

Patrick Rowe, Mandie Van Der Merwe, Avish Gordhan.
Agency Scorecard: Saatchi & Saatchi
15/07/2025
SCA Chief Content Officer Dave Cameron To Depart After 30 Years
15/07/2025
Harley-Davidson Rallies Riders For Inaugural ‘United We Ride’ Fundraiser Via The Salvation Army
15/07/2025
Agency Scorecard: Nunn Media
15/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?