With summer just around the corner, Victoria Bitter – some would say the Very Best of Aussie beer – has teamed up with Budgy Smuggler for the collaboration of the year.
The VB-inspired swimwear (for both men and women – onya, champs!) incorporates the VB logo and artwork, and boy, is it a thing of art.
Can you really say you’re an Aussie if you’re not parading around Bondi in these bad boys?
Chief Smuggler at Budgy Smuggler, Adam Linforth said: “For Victoria Bitter to support a small Aussie business like us – this is huge.
“Larger companies often try and get branded products made as cheap as possible, but there’s a real trend back to quality and craftsmanship and that is what this collaboration stands for.”
Victoria Bitter’s Marketing Director Hayden Turner said: “We love working with Australian businesses like Budgy Smuggler. This collaboration couldn’t have come at a better time with beach and barbecue season just around the corner.”
Shop the range here if you so dare – $65 for men’s smugglers, $100 for women’s and towels at $50.
