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Reading: VB’s Got Your Budgy Covered With Its New Range Of The Very Best Inspired Swimwear
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B&T > Marketing > VB’s Got Your Budgy Covered With Its New Range Of The Very Best Inspired Swimwear
Marketing

VB’s Got Your Budgy Covered With Its New Range Of The Very Best Inspired Swimwear

Staff Writers
Published on: 2nd October 2020 at 9:57 AM
Staff Writers
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With summer just around the corner, Victoria Bitter – some would say the Very Best of Aussie beer – has teamed up with Budgy Smuggler for the collaboration of the year.

The VB-inspired swimwear (for both men and women – onya, champs!) incorporates the VB logo and artwork, and boy, is it a thing of art.

Can you really say you’re an Aussie if you’re not parading around Bondi in these bad boys?

Chief Smuggler at Budgy Smuggler, Adam Linforth said: “For Victoria Bitter to support a small Aussie business like us – this is huge.

“Larger companies often try and get branded products made as cheap as possible, but there’s a real trend back to quality and craftsmanship and that is what this collaboration stands for.”

Victoria Bitter’s Marketing Director Hayden Turner said: “We love working with Australian businesses like Budgy Smuggler. This collaboration couldn’t have come at a better time with beach and barbecue season just around the corner.”

Shop the range here if you so dare – $65 for men’s smugglers, $100 for women’s and towels at $50.

 

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TAGGED: VB, victoria bitter
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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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