VB Offers Free Tattoos To Loyal Fans

VB Offers Free Tattoos To Loyal Fans
SHARE
THIS



Victoria Bitter fans with skin in the game rejoice, because the iconic Aussie beer brand is giving out free tattoos.

Sydney tattoo studio Hunter and Fox has come on board to ink up VB’s most loyal fans with its new-look logo – which no longer includes the gold trim – for one day next month.

VB has also made some changes to its packaging, including a more dramatic print of the logo on the can.

With people frequently posting their VB tattoos (which are now out of date) on social media, VB’s senior marketing and sponsorship manager, Hugh Jellie, said helping died-in-the-wool fans upgrade their tatts is the right thing to do.

“We know there are thousands of people out there that have VB tatts,” he said. “Very few brands inspire the kind of loyalty it takes to get it tattooed on your body.

“We’re proud of the enormous impact we continue to have on Aussie culture and feel a responsibility to help ensure out most loyal fans get a chance to keep their VB tatts up-to-date.”

VB fans can enter the competition for the free ink upgrade by letting the brand know what their new tatt would look like and why.

People with the best proposed designs and stories will be chosen to have their new VB tatts inked at Hunter and Fox on Friday 9 November 2018.

Interstate winners of the competition will be flown in to Sydney. All entries should be submitted to www.victoriabitter.com.au/newlook  before 5pm on 6 November 2018.

However, while the logo has undergone a slight tweak, Carlton & United Breweries has insisted there will be no change to the beer’s recipe or the sizes it is sold in.

Please login with linkedin to comment

Tattoos VB victoria bitter

Latest News

AFR Remya Ramesh head of digital experience at Coles for BOSS Young Executive of the Year  Wednesday 16th June 2021 Photo by Eamon Gallagher
  • Media

AFR BOSS Names Winners Of 2021 Boss Young Executives Awards

In a year where ‘business as usual’ is anything but, AFR BOSS reveals six of Australia’s most inspirational and outstanding young leaders who excelled during the pandemic. The six have been crowned the 2021 BOSS Young Executives in the prestigious awards program, now in its 18th year. Run in conjunction with global leadership consulting firm […]

QMS Renews Contract With Manboom
  • Marketing

QMS Renews Contract With Manboom

On first inspection, B&T was hoping to bring you some manboobs news here. But as you'll see, it's a girdle-free read.

Marketing strategy on digital mobile platform - cross-device tracking programmatic advertising and multi targeting with laptop and mobile phone gadgets.
  • Technology

Index Exchange And MediaMath Join The Human Collective

HUMAN Security (formerly White Ops) today announced two new founding Human Collective members: Index Exchange and MediaMath. Together they participated in thought-provoking panel discussions during the recent IAB Tech Lab CTV & Video Advertising: Growing with Standards virtual event where they emphasized how important it is to work together in the fight against fraud on […]

by B&T Magazine

B&T Magazine
SCA Appoints Cathrine McVeigh To Head Of Audio Production And Operations
  • Media

SCA Appoints Cathrine McVeigh To Head Of Audio Production And Operations

SCA has announced the appointment of Cathrine McVeigh to head of audio production and operations. She will be part of the content leadership team. In the newly created role, McVeigh will oversee the creation of SCA’s new audio production and content operations hub and lead a combined team across the country to deliver a rapidly […]