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Reading: WPP’s Vanessa Stuart Joins UM Australia In New Business & Marketing Role
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B&T > Marketing > WPP’s Vanessa Stuart Joins UM Australia In New Business & Marketing Role
Marketing

WPP’s Vanessa Stuart Joins UM Australia In New Business & Marketing Role

Staff Writers
Published on: 15th March 2022 at 9:39 AM
Edited by Staff Writers
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UM Australia has appointed Vanessa Stuart to the newly created role of head of new business and marketing, joining the national leadership team.

UM Australia CEO, Anathea Ruys said she was delighted to have someone of Stuart’s (featured image) calibre driving business development for UM, in a period when the agency is experiencing phenomenal success and growth.

“Vanessa is absolutely the right person for the job,” said Ruys.

“Along with her broad experience as a client leader for agencies across the globe, she joins us with a proven track record of leading new business pitches for some the largest brands in the world, and kicking some serious growth goals for several agencies.

“Our customer-centric and people-focused approach, teamed with our leadership teams’ combined capabilities will undoubtedly open up huge opportunities for clients.

“I’m looking forward to Vanessa playing a key role communicating this message and meaning to our current and prospective clients, and driving further growth for the business overall.”

Stuart’s 15-year career in marketing and communications spans content production, digital, experiential/events and broadcast television, working both nationally and internationally as client lead for iconic brands such as Coca-Cola, Microsoft, Nestle, Toyota, Bonds and L’Oréal.

Stuart was most recently client service director at WPP AUNZ agency Maverick, where she led and managed the client service team, driving and leading new business pitches to deliver YOY more than $10M in revenue.

During her Maverick tenure she led and won key contracts for Western Sydney Airport, the New South Wales Government “Don’t be a Tosser” campaign, and 2018’s “Powerade Powerscore” for Coca-Cola.

Prior to Maverick she was a senior leader at whiteGREY, and prior to that was managing director at C4 Communication where she won and managed new work for Telstra and Sony.

Some of her campaign leadership and implementation at C4 included the launch of Telstra’s Next G network and the launch of Sony 3D technology.

“Joining UM is a natural career progression for me and I can’t wait to dig my teeth in and bring my passion for creative and content creation to produce memorable customer experiences for UM’s client base,” said Stuart.

“UM’s commitment and dedication to its people and the agency’s quest to create an environment in which everyone has the chance to thrive, was also a compelling reason for me to join the team, I can’t wait to get started.”

Stuart also holds a Juris Doctor degree at the University of New South Wales, with a particular focus on media law and intellectual property.

Her appointment is effective immediately.

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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