B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Pinterest
  • WPP
  • AFL
  • Cannes Lions
  • Anthony Albanese
  • Federal Election
  • Thinkerbell
  • NRL
  • State of Origin
  • B&T Women in Media
  • AI
  • Spotlight on Sponsors
  • ARN
  • Channel 10
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Val Morgan Digital’s Tasty Partners With MasterFoods To Launch Australian Edition Of I Draw, You Cook
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > Val Morgan Digital’s Tasty Partners With MasterFoods To Launch Australian Edition Of I Draw, You Cook
Media

Val Morgan Digital’s Tasty Partners With MasterFoods To Launch Australian Edition Of I Draw, You Cook

Staff Writers
Published on: 28th November 2024 at 8:35 AM
Staff Writers
Share
4 Min Read
SHARE

Following the announcement of the BuzzFeed Food FAST channel on 10 Play, Val Morgan Digital has launched the Australian edition of Tasty’s I Draw, You Cook.

I Draw, You Cook is a hit show from Tasty’s US channel, which features two chefs competing to create the perfect dish based on a child’s wild imagination.

MasterFoods is the official launch partner for the BuzzFeed Food FAST channel and I Draw, You Cook. The partnership will spotlight MasterFoods’ delicious range of products, designed to help home cooks create bold flavours effortlessly and achieve big taste results without spending hours in the kitchen.

The show will highlight popular talent, including FoodTok influencer Jiny Maeng and Melbourne culinary sensation Morgan Hipworth, who founded his donut business, Bistro Morgan, at just 21 years old and ex-MasterChef contestant Montana Hughes.

“We’re so excited to bring Tasty TV’s beloved show I Draw, You Cook to Australian audiences, which will not only showcase the creativity of chefs who feature across the series but also encourage viewers to step beyond the confines of traditional home cooking” stated Amanda Bardas, publisher of Val Morgan Digital.

“We’re thrilled to have MasterFoods on board as the launch partner with a shared mission; to inspire people in the kitchen via feel-good, flavoursome foodie moments. Through product integration and a multi-channel launch strategy, together we’ll connect with passionate home cooks and foster a vibrant community around culinary creativity.”

Rachel Humphrey, MasterFoods marketing director added “We all know the feeling of accomplishment which comes from cooking a delicious meal – and MasterFoods are here to help you sizzle, pour, shake and squeeze your way into nailing the flavour you crave in the moment.

“BuzzFeed’s Tasty is the authority in the food trend space, and we’re delighted to be their exclusive flavour partner as they launch Tasty TV. We know that the next generation of Australian consumers have an insatiable appetite for content, as well as BIG flavour demands. This partnership with Val Morgan Digital Network is a great way for MasterFoods to reach our audience in a new way which is engaging, human and relevant. It also aims to show Australian’s that making delicious meals their own way doesn’t need to be complicated, through products like MasterFoods Café Style Avo Smash seasoning blend, MasterFoods Moroccan spice blend, MasterFoods Smokey Chipotle sauce or MasterFoods Zesty Lemon and Herb sauce.”

The campaign will expand across multiple platforms, offering audiences access to 24/7 on-demand food and recipe content through 10 Play, YouTube, Instagram, TikTok, and a recipe-planning newsletter.

Recipe content will be further amplified through VMO’s retail outdoor network in proximity to supermarkets, to influence decision making on the path to purchase.

Additionally, the campaign will go beyond content by encouraging product trial through social media. Consumers can engage with campaign content across Tasty’s social channels to receive free samples of MasterFoods products, creating an interactive brand experience. I Draw, You Cook will officially launch this week on the BuzzFeed Food FAST channel.

The MasterFoods partnership with the BuzzFeed Food FAST channel will also extend over new episodes of BuzzFeed’s hit show Pantry Panic featuring burger extraordinaire, Chebbo, writer and comedian Lucinda Price, aka Froomes, and Married at First Sight’s Lauren Dunn and Sara Mesa.

The deal was brokered by EssenceMediacom.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Val Morgan
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

ActewAGL Appoints AFFINITY As Its Full-Service Agency
24/06/2025
David Hovenden On B&T’s Women In Media In The Australian
24/06/2025
“That Night Nearly Destroyed Me, But It Also Lit A Fire Inside”: What UnLTD’s Adland Bail Out Taught Me About Justice, Hope & Shame
24/06/2025
Vale Dominic Proctor, A Giant Of Adland Who Set Up Mindshare & Transformed The Industry 
24/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?