Val Morgan Digital (VMD) has teamed up with Group Nine Media to take over the Australian license of POPSUGAR and publish the local edition, POPSUGAR Australia.
From this first of January, POPSUGAR Australia joins a publishing network by design including The Latch, Fandom, and fellow Group Nine brand Thrillist.
POPSUGAR Australia reaches more than 1.2 million Australians each month, according to Group Nine’s Google Analytics from October 2020.
“POPSUGAR is the number one female lifestyle brand and most-viewed fitness publisher on social in the U.S. and since launching in Australia over 10 years ago, quickly became the go-to publication for young Australian women,” said Joaquin Delgado, Associate Director of New Initiatives at Group Nine.
“We are thrilled to expand our partnership with Val Morgan Digital and are excited to collaborate with Brian and the team as the Australian edition of POPSUGAR continues to grow.”
Brian Florido, Managing Director Val Morgan Digital said, “Having POPSUGAR as part of the VMD stable of brands will see us continue our mission of relevant storytelling that drives curiosity, influence and impact.
“We’re still very much in the growth stage and the focus really is our unique ability to create content and advertising packages that go beyond traditional digital environments, further closing the loop between cinema and OOH advertising.”
“We’ve got big plans for POPSUGAR Australia and will be onboarding a soon-to-be-announced editorial team under the leadership of Amanda Bardas, Publisher, while commercial opportunities will continue under the leadership of Adam Fischer, National Sales Director. We look forward to sharing further exciting announcements and initiatives for POPSUGAR Australia soon,” said Florido.