Val Morgan Digital Bolsters Team With Eight New Hires Across Commercial & Editorial

Val Morgan Digital Bolsters Team With Eight New Hires Across Commercial & Editorial

Val Morgan Digital bolsters its commercial and editorial team with eight new hires since August.

Val Morgan Digital expands its digital presence across Melbourne with 20 per cent of the team now based there, covering its suite of brands from both a commercial and editorial perspective.

Each new hire brings unique experience across TV, digital, print, and radio Following an impressive 2021 with new client wins and publisher firsts, and with an enormous 2022 in the pipeline, Val Morgan Digital has expanded and strengthened its commercial and editorial teams with several new hires covering its suite of brands: The Latch, POPSUGAR Australia, Thrillist Australia, and Fandom.

Over the last three months, eight new hires across Melbourne and Sydney have joined the team, each bringing unique and valuable experience.

Amanda Bardas, publisher at Val Morgan Digital, said: “The calibre of the talent we’ve recruited is incredibly strong, with each new member bringing diverse knowledge and experience across TV, digital, print and radio.

“We know that the key to a thriving business is the people. These exciting new hires are exactly what we needed to continue building Val Morgan Digital and executing on our big plans for 2022.”

Since its inception, Val Morgan Digital’s presence has grown significantly across Melbourne where 20 per cent of its editorial and commercial team members are based.

Bardas added: “One of our key objectives this year was to extensively broaden our presence both commercially and editorially across Melbourne, and through our new hires we’ve been able to achieve this goal.”

The appointments include: Angela Law joins as branded content and shopping editor. Before relocating to London and becoming Editor at POPSUGAR UK, Law cut her teeth at Urban List, where she managed the Sydney edition of the site.

Allison Charles joins as a senior account manager, bringing more than a decade of media sales experience, having previously led teams at Fairfax Media and Pacific Magazines working across digital content.

Sangeeta Kocharekar joins as a lifestyle editor and has worked as a digital writer at Nova Entertainment and Daily Mail, and, most recently, held positions as Editor of Junkee’s The Upsider and Commercial Content Editor of News Corp’s Escape and Delicious.

Alana Young joins as a gaming producer. Young is from Junkee, where she helped pivot AWOL from a travel site to a lifestyle site at the start of the pandemic. Most recently, she worked as a creative producer on Junkee’s native team.

Kaitlan Fletcher joins as Agency partnerships manager and has previously worked at Nine as partnerships manager before moving to Fabulate.

Katie Taylor has made the switch to Val Morgan Digital and joins as agency partnerships manager after a long and varied career as a creative television producer, specialising in content partnerships, sponsorship and Integration across programmings such as MasterChef, The Bachelor and Bachelorette, I’m A Celebrity, The Voice and Love Island.

Kevin Armendariz joins as agency partnerships executive after roles at Mindshare, Zenith, and most recently NOVA Entertainment. Basmah Qazi Formerly the Senior Content Editor at Over60, joins as Entertainment Producer.

Oazi has extensive experience covering entertainment, lifestyle and news stories. She has previously written for the Daily Mail.

Brian Florido, managing director of Val Morgan Digital, said: “Over the past year, the suite of Val Morgan Digital’s brands have gone through a wave of exponential growth through large scale client wins and new initiatives.

“We’ve been incredibly lucky to come out of multiple waves of the pandemic expanding our business, our team, and our digital presence across the market.”




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Amanda Bardas Brian Florido Val Morgan

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