V Energy wants to help people escape “The Procrastination Place” in its latest campaign via Clemenger BBDO Sydney.
Gen Z and younger millennials have big goals, but are living in the most distracting time in history. This is where a little guarana-powered liquid motivation comes in.
The first phase of the new Make it Happen platform developed by Clemenger BBDO Sydney launched this weekend in Australia and New Zealand, and features TV, cinema, digital, social and OOH.
The launch film – which draws on meme culture and the deepest parts of the internet – was brought to life by The Sweetshop’s Damien Shatford.
Clemenger BBDO Sydney chief creative officer, Ben Coulson said: “Procrastination, it’s something 99 per cent of us do, and the other 1 per cent lie about.
“But V will be there for us when we need a good kick right in the procrastinations.”
Frucor Suntory head of consumer marketing, Jonny Croft said: “We’re super excited to see a genuine consumer insight land a whole new brand platform for V, and really open the brand up to a whole new generation of consumers across Australia and New Zealand.
“The work is distinctive, extremely relatable for our consumers, and firmly plants our flag as the brand that uniquely helps you Make it Happen.”