US Lingerie Campaign Applauded For Using ‘Real’ Un-Airbrushed Model

US Lingerie Campaign Applauded For Using ‘Real’ Un-Airbrushed Model
SHARE
THIS



US lingerie brand Aerie is in the spotlight for all the right reasons, after using gorgeous, self-professed “curve model” Barbie Ferreira in its latest campaign.

Ferreira is one of four women to feature in Aerie’s #AerieREAL campaign, which claims to feature ‘real’ women, ‘real’ bodies and absolutely no Photoshopping, something that started when they took a pledge in 2014 to always use un-airbrushed photos of women wearing its products.

A campaign video features 19-year-old Ferreira, who has rustled up a cool 200,000+ Instagram following, imparting her body image wisdom while showing off her curves in a pink bikini.

“Not being retouched in the images is something that’s very important to me,” Ferreira says in the short video. “People knowing that that’s what I look like without anyone’s perception of what my body needs to look like.”

“I am unapologetically myself, no matter what anyone’s opinion is.”

Speaking to Refinery29, Aerie global brand president Jen Foyle said, “We cast Barbie because she’s got nothing to hide, she’s strong and beautiful — she embraces her real self, which is the spirit of the Aerie Real message.”

When people attacked her recent campaign, she took to Twitter to show her critics that they aren’t getting to her.


In another Tweet, she told her followers that she’s a size 12 and is very healthy.

Speaking to i-D in November, Ferreira said the term “plus-size” was “inaccurate” and praised Instagram for providing a “raw, uncensored platform” for girls to model without limitations on their size or look.

Many people are responding positively to Aerie’s campaigns, and according to Business Insider, the #aerieREAL campaign has helped the retailer’s recent quarter sales jump 21 per cent.

Social media support has been flowing thick and fast since the campaign’s inception:

 

Please login with linkedin to comment

Advertising Standards Bureau consumer PC robert walter soldiers VPM YouTube

Latest News

Leadership, Humanity, Technology – The Sweet Spot
  • Media
  • Technology

Leadership, Humanity, Technology – The Sweet Spot

The SingularityU Australia Executive Program will take place this may, celebrating leadership at the intersection of the values of humanity and the value of technology. The Elon Musks, Apples and Xeros of the world are taking risks for humanity and creating new  technologies that streamline and beautify business operations. They simplify life by providing basic […]

by B&T Magazine

B&T Magazine
OMD Alumnus Launches Specialist Media Agency For The Franchise Sector; TFM Digital
  • Marketing

OMD Alumnus Launches Specialist Media Agency For The Franchise Sector; TFM Digital

Brisbane media professional and former OMD Australia Account Director Taylor Fielding (pictured) has officially launched TFM Digital. TFM Digital is a specialist media agency based in Newstead which primarily provides media buying services, and strategy development, to businesses chiefly, but not exclusively, within the franchise sector. Prior to the launch of TFM Digital, Fielding spent […]

FutureFeed Appoints Five By Five For Global Launch
  • Media

FutureFeed Appoints Five By Five For Global Launch

Launch marketing specialists Five by Five Global have been appointed by FutureFeed to develop their brand, international certification trademark and go to market strategy. The innovative livestock feed ingredient developed by CSIRO, Meat and Livestock Australian and James Cook University uses a specific genus of seaweed, Asparagopsis, which significantly reduces methane emissions in ruminant livestock. […]

SKMG’s Andrew Knowles Snares B&T’s 30 Under 30 For PR
  • Marketing

SKMG’s Andrew Knowles Snares B&T’s 30 Under 30 For PR

Andrew Knowles, partner and co-founder of the corporate communications consultancy Shoebridge Knowles Media Group (SKMG), has won the PR category in the 2021 B&T 30 Under 30 Awards. Knowles received the award at a ceremony in Sydney last night, claiming victory in a highly competitive field that included leading executives from some of Australia’s biggest […]

MELBOURNE, AUSTRALIA - APRIL 14: Jack Viney of the Demons and Mitch Wallis of the Bulldogs pose for a photo during the Theragun & AFL Partnership announcement at AFL House on April 14, 2021 in Melbourne, Australia. (Photo by Dylan Burns/AFL Photos)
  • Marketing

AFL Names Therabody As Its Official Recovery Partner

The AFL is delighted to welcome Therabody as its Official Recovery Partner of the 2021 Toyota AFL Premiership Season. Therabody’s industry-leading devices and research will be integrated into pre-match training and post-match recovery routines to help prevent injuries and help improve overall athletic performance. Therabody will also become the naming partner for the end-of-season AFL […]