US Lingerie Campaign Applauded For Using ‘Real’ Un-Airbrushed Model
US lingerie brand Aerie is in the spotlight for all the right reasons, after using gorgeous, self-professed “curve model” Barbie Ferreira in its latest campaign.
Ferreira is one of four women to feature in Aerie’s #AerieREAL campaign, which claims to feature ‘real’ women, ‘real’ bodies and absolutely no Photoshopping, something that started when they took a pledge in 2014 to always use un-airbrushed photos of women wearing its products.
A campaign video features 19-year-old Ferreira, who has rustled up a cool 200,000+ Instagram following, imparting her body image wisdom while showing off her curves in a pink bikini.
“Not being retouched in the images is something that’s very important to me,” Ferreira says in the short video. “People knowing that that’s what I look like without anyone’s perception of what my body needs to look like.”
“I am unapologetically myself, no matter what anyone’s opinion is.”
Speaking to Refinery29, Aerie global brand president Jen Foyle said, “We cast Barbie because she’s got nothing to hide, she’s strong and beautiful — she embraces her real self, which is the spirit of the Aerie Real message.”
When people attacked her recent campaign, she took to Twitter to show her critics that they aren’t getting to her.
Have to remind myself that ppl r so cruel n wrong bout bodies bc they never see average bodies on their screens n it’s new to them
— barbie (@boredbarbara) January 24, 2016
In another Tweet, she told her followers that she’s a size 12 and is very healthy.
Speaking to i-D in November, Ferreira said the term “plus-size” was “inaccurate” and praised Instagram for providing a “raw, uncensored platform” for girls to model without limitations on their size or look.
Many people are responding positively to Aerie’s campaigns, and according to Business Insider, the #aerieREAL campaign has helped the retailer’s recent quarter sales jump 21 per cent.
Social media support has been flowing thick and fast since the campaign’s inception:
More brands need to be like Aerie, who is honestly at the forefront of the body positive movement pic.twitter.com/rcKcDpInBj — bb-8 (@gabby_frost) January 23, 2016
#aerieREAL I will start shopping at #aerie just for them representing real untouched up women.
— Aloha Ke Akua (@KillahKurlz) January 24, 2016
@boredbarbara Thank you for not perpetuating the irresponsible and unattainable photo-shopped body types in most mags. You are beautiful!
— Velma Rocks (@velmarocks) January 25, 2016
Please login with linkedin to comment
Advertising Standards Bureau consumer PC robert walter soldiers VPM YouTubeLatest News
GroupM Agencies Dominate Global New Business Media Wins For Q1-Q3
According to the latest global media agency study New Business Barometer for Q1-Q3 2020 published by COMvergence, Wavemaker came out as the top global media agency in new business results with total new business value of $US1.1 billion (including $US370M of retentions) during the first nine months of 2020. This is largely due to strong […]
Six Ways To Supercharge Your Service Standards & Value
Mark Carter (main photo) is an international keynote speaker, trainer and coach. He has over 20 years’ experience as a global learning and development professional and author of the book Add Value. In this guest post, Carter offers easy tips to adding a value proposition to your customer service… Adding value via service is a […]
ACTIV Brand Management Strikes New Partnership With Nine’s The Block
Melbourne-based, boutique activations and brand experience company, ACTIV Brand Management, has secured a new partnership with Nine The Block, which saw them deliver a series of sensory brand experiences to support the show’s sponsorship engagement and virtual events calendar. In response to the changing events landscape, the team at ACTIV recently launched Brand Box, a […]
VERSA Expands Into India
World-leading conversational AI agency VERSA has announced its expansion into India, capitalising on demand for specialised conversational strategy and design in a market with a population of more than 1.3 billion people, and an installed base of nearly a billion mobile phones. VERSA India will be a 50/50 joint venture between VERSA (Headquartered in Melbourne, […]
Alive – Pioneering The Transition From Live Events To Meet The Demand Of Virtual For The Last 10 Years
Alive are celebrating 10 years! Leaders in creative event production, and the launch of ‘Alive TV’ showcases the revolutionary concepts created for clients during this challenging year; such as the most recent virtual success stories with clients such as Luxoticca Brickworks and The International Rose Garden Festival. Alive Events have pioneered the virtual space for […]
Study: 68% Of Aussies Don’t Want Their Health Data Used For Marketing
B&T's editor is happy marketers use his health data and welcomes ads from Anusol, De-Gas and Canestan Anti-Fungal.
Adobe: Gen Z Believes It Is Australia’s Most Creative Generation
Apparently all the technology invented by the Boomers and the Xers have given the Zs delusions of grandeur.
The Ultimate Shoey! Iconic Aussie Brands VB & Volley Partner To Launch Must-Have Shoe Of Summer
The vegan, lactose-free tofu sausage aside, the must-have at any hipster BBQ this summer has to be the VB Volley.
Thinksmart Marketing Executes Campaign From Hot Air Balloon
Integrated B2B marketing agency Thinksmart Marketing (TSM) has managed to execute a campaign from 3,000ft up in a hot air balloon. NICE inContact, approached TSM earlier this year to build preference, drive demand and generate strong leads for the brand across ANZ, with a campaign focusing on showcasing the capabilities and agility of its global-leading […]
Study: 74% Of Aussies Believe Brands Lie In Their Marketing Communications
B&T doesn't tolerate lying in any form except when it comes to our weight, our Tinder profile & our annual tax return.
AppsFlyer Opens Sydney Office Amid Expected Surge In Mobile Marketing Spend
Global attribution and marketing analytics company AppsFlyer has expanded into Australia and New Zealand, with the official opening of its first office in Sydney. It marks the opening of the company’s 19th office worldwide, with AppsFlyer hoping to “support the region’s rapidly growing local app economy”. The company said it plans capitalise on ANZ’s mobile […]
Bushfire Survivors Tell Their Stories In Latest South Australian Country Fire Service Campaign Via Nation
The stories of Black Summer have the power to change the way we all prepare and plan for bushfires.
Carrie & Tommy To Return To Hit Network’s National Drive In 2021
Carrie Bickmore returns to the Hit Network's drive show. Thankful not to have to suffer Waleed for a few hours.
“More ABC Funding Cuts?”: Triple J & Radio National Suffer Horrendous Broadcast Malfunction
triple J listeners subjected to distorted, whiny noise following breakdown. Confused it for Lime Cordiale's new album.
Are We Ready For The Future Customer?
All B&T will say on the "future customer" is we hope they're less "Karen from Bunnings" or Woolies' aisle Fight Club.
Why The Marketing Industry Needs Skills-Based Training
Calls today for better skills-based training for marketers. Although that doesn't include Reiki or cupcake decorating.
Creative Directors Toby Moore And Luke Thompson Join Special Group Australia
It's been a mega week for Special Group - B&T's Agency Of The Year, new appointments & a new seal on the dishwasher.
Global Ad Spends Drop 6.8% in 2020, But Set For A 5.9% Rebound In 2021
After biding our time for two decades, B&T's managed to dust-off our favourite Sydney 2000 trampolining photo for this.
Torrens University Announces Removal Of ATAR Requirement, In Campaign Via VCCP Sydney
In good news for the dim, thick and illiterate, Torrens University announces abolition of the ATAR requirement.
Akcelo Appointed By VentureCrowd For Marketing Transformation Program
Brand experience and innovation company Akcelo has been appointed by equity crowdfunding platform VentureCrowd to lead its marketing transformation plans. Akcelo will drive VentureCrowd’s customer strategy, acquisition and nurturing programs as part of the transformation program, including the Salesforce Marketing Cloud integration to its business ecosystem. VentureCrowd is a digital investment platform which gives investors […]
Earth Funerals Reveals New Brand Identity And Digital Platform Via VMLY&R Melbourne
Admittedly, it's been deathly quiet on the funeral news front of late at B&T, but we've done some digging here.
The PR Hub Announces New Hires & Client Wins
Public Relations agency The PR Hub is expanding its team, announcing the hire of two senior account managers, Olivia Jarman and Trudy Scott. The hires will support growth in the business with the agency experiencing an increase in demand for B2B and B2C communications and personal branding services across a broad range of technology driven […]
Mondelez International Appoints Publicis Groupe & Sorrell’s MediaMonks To Handle Its Global Production Operations
Sir Martin greedily dunking a Mondelez Oero in his Twinings English Breakfast this morning as S4 chalks up another win.
Food Corp Launches Shoppable Media Platform And Autumn/Winter 2021 Trends
It's a Autumn/Winter 2021 food trends report which will make grim reading for lovers of the cheese & pineapple hedgehog.
Tuesday TV Wrap: Gruelling SAS Finale Sees Just 3 Celebs Pass The Final Test
In news that will comes as a shock to absolutely nobody, Schapelle "Hoochie Cooch" Corby did not win SAS Australia.
Commercial Broadcasters Invested $61 Million In Aussies Dramas In 2019/20: Screen Australia Report
Despite this headline boasting a bit of bragging & hubris, it kinda feels like there's some whingeing in there too.
French Fashion House YSL Launches Intimate Partner Violence Campaign
Here's a top domestic violence campaign from French luxury brand YSL. Even better, it's in English, too.
“The Reason News Businesses Are Making Less Revenue Is Not Because Google Exists”: ‘Father Of The Internet’ Slams ACCC Code
Vint Cerf is regarded as the "father of the internet" but stresses the claim hasn't helped him in the ladies department.
IKEA’s Ghostly Horror Show Delivers A Grim Message Indeed
Trust B&T when we say this is an IKEA ad with a twist. Like how its furniture always looks shitter when you get it home.
Global Indie Creative Agency Crowd Launches In Australia
Crowd, the global, independent creative agency, has confirmed that it will be opening Crowd Australia, based out of Sydney, with immediate effect. The new office will be led by Vinnie Romano, Crowd’s Global Chief Commercial Officer, with his remit covering Australia and the wider APAC region. The announcement follows Crowd’s September launch of Crowd Spain in Madrid and […]
