B&TB&TB&T
  • Advertising
    • Campaigns of the Month
    • Effectiveness
    • League Tables
    • Opinion & Analysis
    • PR
    • Production & Craft
    • Social
    • Strategy & Insight
  • Agencies
    • Agency Scorecards
    • Appointments
    • Culture Bites
    • League Tables
    • New Business
    • Opinions & Analysis
    • Profiles
    • The Work
    • Fast 10
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles Awards
    • Hatchlings
    • Women in Media
    • Women Leading Tech
  • Best of the Best
  • Brands
    • Appointments
    • Campaigns
    • Culture Bites
    • Opinions & Analysis
    • Partnerships
    • Spotlight on Sponsors
  • Campaigns
    • Campaigns of the Month
    • League Tables
    • Opinion & Analysis
    • The Work
  • CMOs
    • Appointments
    • CMO Power List
    • CMOs to Watch
    • Opinions & Analysis
  • Marketing
    • Appointments
    • Customer Experience
    • Data & Insights
    • Opinions & Analysis
    • Spotlight on Sponsorship
    • Strategy
    • Sports Marketing
  • Media
    • AI
    • Appointments
    • Audio
    • Digital
    • Headliners presented by Nine
    • News
    • News Media & Publishing
    • Opinions & Analysis
    • Out of Home
    • Platforms
    • Radio Ratings
    • Retail Media
    • Social
    • Spotlight on Sponsors
    • Streaming
    • Trading & Upfronts
    • TV Ratings
  • Technology
    • AdTech & MarTech
    • AI
    • Appointments
    • Opinions & Analysis
    • Platforms
  • Cairns Crocodiles
Search
Trending topics:
  • Featured
  • Cairns Crocodiles
  • Nine
  • Pinterest
  • Seven
  • Meta
  • B&T Exclusive
  • AFL
  • WPP
  • Partner content
  • NRL
  • Google
  • Dentsu
  • TikTok
  • Cairns Crocodiles Speaker Spotlight
  • Married At First Sight
  • Publicis Groupe
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: US Anti-Plain Packaging Ad Butchers The Australian Accent
Share
Subscribe
B&TB&T
Subscribe
Search
  • Advertising
    • Campaign of the Month
    • Effectiveness
    • League Tables
    • Opinion & Analysis
    • PR
    • Production & Craft
    • Social
    • Strategy & Insight
  • Agencies
    • Agency Scorecards
    • Appointments
    • Culture Bites
    • League Tables
    • New Business
    • Opinions & Analysis
    • Profiles
    • The Work
    • Fast 10
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles Awards
    • Hatchlings
    • Women in Media
    • Women Leading Tech
  • Best of the Best
  • Brands
    • Appointments
    • Campaigns
    • Culture Bites
    • Opinions & Analysis
    • Partnerships
    • Spotlight on Sponsors
  • Campaigns
    • Campaigns of the Month
    • League Tables
    • Opinion & Analysis
    • The Work
  • CMOs
    • Appointments
    • CMO Power List
    • CMOs to Watch
    • Opinions & Analysis
  • Marketing
    • Appointments
    • Customer Experience
    • Data & Insights
    • Opinions & Analysis
    • Spotlight on Sponsorship
    • Strategy
    • Fast 10
    • Sports Marketing
  • Media
    • AI
    • Appointments
    • Audio
    • Digital
    • Headliners presented by Nine
    • News
    • News Media & Publishing
    • Opinions & Analysis
    • Out of Home
    • Platforms
    • Radio Ratings
    • Social
    • Spotlight on Sponsors
    • Streaming
    • Trading & Upfronts
    • TV Ratings
    • Retail Media
  • Technology
    • AdTech & MarTech
    • AI
    • Appointments
    • Opinions & Analysis
    • Platforms
  • Cairns Crocodiles
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2026 B&T. The Misfits Media Company Pty Ltd.
B&T > Advertising > US Anti-Plain Packaging Ad Butchers The Australian Accent
Advertising

US Anti-Plain Packaging Ad Butchers The Australian Accent

Staff Writers
Published on: 8th June 2016 at 10:12 AM
Staff Writers
Share
2 Min Read
SHARE

USA lobby group Property Rights Alliance has taken a flamethrower to Australia’s plain cigarette packaging laws with an three minute advertisement which stars a terrible Aussie accent.

Plain Packaging: Know the Real Facts by Property Rights Alliance features a voiceover attempting an Australian accent- the key word is ‘attempting’. The Property Rights Alliance is a project of Americans for Tax Reform (ATR), a US-based lobby group, which has taken money from tobacco firms like Philip Morris and RJ Reynolds.

Check out the  ‘ploin pickagings’ ad:

https://youtu.be/V0Zm8XtTBj0

Data from the Australian Bureau of Statistics shows the number of adolescents currently smoking reduced by more than 70 per cent in 20 years. The reduction is linked to effectiveness of plain packaging laws, price increases and public education campaigns.

The radical experiment of cigarette plain packaging laws has recently passed by parliament in the UK, Ireland, and France.

The advert has been viewed nearly 48,000 times on YouTube, with some stellar user comments:

  • I think I speak for all of Australia when I say, what the fuck is that accent? and I’d like to follow it up with BAAHAHAHAHAHAAHHAHA.
  • Practice your accent. It is as fake as your facts.
  • That accent is about as authentic and credible as the ‘facts’ alleged.
  • That fake accent is so s***, the Simpsons wouldn’t even use it in a parody episode.”
  • “Did Crocodile Dundee have a stroke?”

https://youtu.be/HV_O3BA5e28

 

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.


Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Tourism Central Australia Launches ‘Head For The Heart’ Platform Via Showpony
29/05/2026
Reuters Executive Editor To Head News & Current Affairs At The ABC
29/05/2026
Intuit Mailchimp Launches Analytics AI To Streamline Marketing Data
29/05/2026
‘Make Them Pause’: Sophie & Sophie From Saatchi & Saatchi Opine On The Need For Unbridled Creativity In OOH
29/05/2026
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinions & Analysis
  • Technology

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2026 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?