Unruly and the supply-side platform (“SSP”) in Tremor International’s end-to-end platform today announced a partnership with TCL FFALCON, providing advertisers with the opportunity to deliver highly impactful, relevant ads to receptive audiences across the US, Europe and APAC.
Following the integration of the Amobee demand-side platform (“DSP”) into Tremor International’s end-to-end platform, the partnership between TCL FFALCON and Unruly grants advertisers leveraging Amobee direct access to TCL FFALCON’s innovative ad units on premium CTV/OTT inventory in the TCL Channel, which includes popular entertainment, movies on-demand and live channels.
“Connected TV has become an integral part of the media landscape across APAC, particularly Australia. The rapid adoption of Broadcast Video-on-Demand (BVOD) and FAST channels is providing more opportunities for advertisers to reach fragmented audiences,” said Adam Hunt, vice president, partnerships & business development, Amobee.
“Amobee and Unruly’s partnership with TCL FFALCON helps bridge this gap, giving advertisers a unique opportunity to capitalise on this growing trend and deliver highly targeted and impactful campaigns that resonate with their audiences, ultimately driving better business outcomes.”
“As audiences diversify their viewing habits – and, in some ways, become increasingly difficult to reach – we are pleased to be partnering with TCL FFALCON to help advertisers tap into these viewers at scale,” said Kenneth Suh, chief strategy officer, Tremor International.
“Our holistic tech stack, including Unruly and Amobee, has already proven successful in exceeding clients ’reach, frequency and audience extension goals, and this partnership will only strengthen our capacity to provide them with advanced targeting and high-impact creative executions on the biggest screen in the home.”
“TCL FFALCON is committed to delivering innovative TV solutions to our customers, and that’s exactly what this partnership was built to provide,” said Rebecca Wan, Overseas Business Department Leader, TCL FFALCON.”
By leveraging Unruly and Amobee’s technology and offerings, we are now able to bring a more personalised TV experience to viewers while also
