B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • WPP
  • State of Origin
  • NRL
  • Pinterest
  • Thinkerbell
  • B&T Women in Media
  • AFL
  • imaa
  • Anthony Albanese
  • Spotlight on Sponsors
  • Meta
  • AI
  • Foxtel
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: The University Of Sydney Showcases Inspiring Students In New Monkeys’ Campaign
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Advertising > The University Of Sydney Showcases Inspiring Students In New Monkeys’ Campaign
Advertising

The University Of Sydney Showcases Inspiring Students In New Monkeys’ Campaign

Staff Writers
Published on: 25th August 2016 at 11:46 AM
Staff Writers
Share
2 Min Read
SHARE

As students around the country face making the important decision on what university to attend, The University of Sydney has launched its new brand campaign, via creative agency The Monkeys, to help them make the right choice.

The campaign, ‘The things you learn here’, reassures prospective students facing the option of where and what to study, with advice from current University of Sydney students.

“At 17, making the choice of where to go to uni can be exciting, but also really overwhelming. There’s an immense amount of pressure to make a choice that feels like it’s for the rest of your life”, said University of Sydney deputy director of marketing and communications Johanna Lowe.

“University is more than the course you pick; it’s the friends you make and all of the life experiences you gain along the way. This campaign is about living up to our brand purpose of ‘Leadership for good’; and who better to reassure people making this big decision than those who’ve gone before them – our students.”

To bring the campaign to life, The Monkeys set up an experiential video booth on campus to encourage students to voice the unexpected lessons they have learnt at university. Footage from this campus activation is presented in a video compilation of tips and advice, to run across social and on the University of Sydney’s website.

Outdoor posters tailored to each student’s lesson complement the film, featuring a cross section of inspiring students, including those studying health, engineering, arts, law, business and more. Each poster features a different piece of advice, such as ‘Knowledge is better shared’, ‘Not knowing what you want to do is OK’, and ‘High school doesn’t define you’.

USY0211_Crosstracks_FA_OUT_HR_withbleednotrims_Page_1

USY0211_Crosstracks_FA_OUT_HR_withbleednotrims_Page_2 USY0211_Crosstracks_FA_OUT_HR_withbleednotrims_Page_4

CREDITS

Client: The University of Sydney

Agency: The Monkeys

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: ad standards board, Anytime Vision, Saatchi & Saatchi Sydney, Talent
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Telstra Launches One-Off Ad During State Of Origin Decider
11/07/2025
Clemenger BBDO Sydney office.
Agency Scorecard: Clemenger BBDO
11/07/2025
Matt Coote.
Matt Coote Takes New Senior Role At GumGum
11/07/2025
Spenser Skates.
Amplitude Acquires Kraftful To Embed AI-Native Voice Of Customer Capabilities
11/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?