Uniting, one of the largest not-for-profit organisations in Australia offering over 550 services across NSW and the ACT, has launched a new brand campaign that celebrates its staff’s commitment and understanding of their customers, residents and their families.

The campaign, by DDB Remedy, focuses on the quality of care provided by Uniting employees and supports consideration of Uniting’s primary services, including residential aged care, home and community care, independent living.

While Uniting’s heritage has been in aged care, raising awareness of Uniting’s services for children via early learning was also critical to the campaign.

DDB Remedy ECD Scott Smith said: “People entering aged care and or enrolling their children into early learning are at vulnerable stages of life and often facing crucial ‘change’ moments.

“From a creative standpoint, it was about sharing the way Uniting carers and educators empower and support their charges through those moments, emotionalising the brand to create a lasting connection with the audience.

“We are incredibly proud of the work and the role we’ve played in driving Uniting’s evolution to emotional advertising.”

The multi-channel campaign encompasses; press, radio, OOH, social in addition to two 30” TVCs, cutdowns and 60” versions for cinema and online.

Credits 

DDB Remedy

John Bertolini – Managing Director

Scott Smith – Executive Creative Director

John Lam – Creative Partner

Leif Stromnes, Managing Director, Strategy & Innovation, DDB

Narve Thakrar – Group Business Director

Francesca Millena – Program Director

Caterina Pellegrini – Business Director

Natalie Greaves – Senior Producer, DDB

Dawn Scanlan – Senior Producer

Production partners

Film production:

Director: Rachel McDonald

Producer: Maury Strong

Executive Producer: Lucas Jenner

Production Company (motion): Rabbit Content

Sound: SqueakEClean

Post Production: Arc Edit

Stills production:

Photographer: Jonathan May

Producer: Taryn Mueller

Production Company: Flint Sydney

Clients:

Sue Jamieson – Head of Brand & Marketing

Matthew Ferguson – Brand & Insights Lead

Bianca Friedrich – Brand Specialist

Diana Faddoul – Marketing Business Lead

Dawn James – Marketing Business Lead