Despite a troubling 2019, Reebok has stood by UFC fighter Conor McGregor as the controversial athlete fronted its latest campaign promoting a line of the company’s sneakers.
The 10-second spot confirms that Rebook, which is in the final year of its apparel partnership with the UFC, stands by the fighting champion despite a concerning 2019.
Watch the ad below.
— Conor McGregor (@TheNotoriousMMA) January 9, 2020
Fans have taken to social media to roast the ad, which sees McGregor walk into a room before seeing a wire stretched across the floor, jumping over it, and bizarrely turning into a stop-motion character.
A troubling 2019
While some comments have dubbed the ad “corny”, many users have questioned Reebok’s decision to feature McGregor, considering his troubled 2019.
Last year, McGregor pleaded guilty to assault after he was caught on camera punching a man in an Irish pub. Prior to that, he was caught on camera smashing a man’s phone after he tried to take a photo of McGregor outside a Miami hotel.
Furthermore, at the end of March, it was reported by the New York Times that McGregor was under investigation for an alleged sexual assault incident in Ireland.
McGregor denied the allegations through his manager, but has not commented publicly.
The Irishman is making his UFC comeback against Donald Cerrone at the end of January.
See some of the responses to the ad below.
How many old men did you have to sucker punch to be endorsed by @Reebok?
— Lebowskis Little Brother (@TNC805) January 9, 2020
My dog needs a new toy,great
— Darryl Smith (@DarrylS68856384) January 9, 2020
Tf is this
— Bambino (@Close2theFir3) January 9, 2020
reebok have no shame giving sponsor to someone who assaulted a old bloke in a pub
— scotty782lufc (@scotty782lufc) January 9, 2020
Following on from the appointment of Paul Evans as its first Global CEO, Adgile Media has set about expanding and developing its talent base, in order to support and drive growth within the Australian market. Stu Carr joins as Adgile’s new Director of Customer Insights, where he will support clients with their data and analytics […]
Amaysim has debuted the official music video for the song at the centre of their new campaign, Love Machine, performed by former Gang of Youths lead guitarist, Joji Malani. The music video, produced by creative agency, 72andSunny, builds on the success of amaysim’s recently launched Little Sim, Big Love brand platform and tells a tongue in cheek […]
Partners of Val Morgan Digital, Fandom, the largest entertainment fan site in the world, have this month teamed up with mega brand, adidas to build hype around the release of their new X9000 range. The multi-faceted campaign included a mix of written & video content that tapped into the core pillars of style, tech, and […]
Brand experience and innovation company Akcelo has today announced the latest senior addition to its growing team, appointing highly experienced marketer Anne Ngo as martech and customer strategy director to lead and grow the practice. Ngo will help Akcelo clients grow their customer marketing and martech maturity by leveraging her deep understanding of the challenges […]
7-Eleven has entered strategic partnerships with Adobe and Microsoft in what is set to accelerate the company’s ambitious digital strategy. With transformation works well underway, 7-Eleven’s digital plans signal a significant step forward for Australia’s leading convenience retailer. 7-Eleven General Manager of Strategy and Technology Stephen Eyears (pictured) said the company sought to deliver more agile innovation in order to meet customer needs across […]
New Zealand’s Anchor Dairy has switched strategies for its 2020 Christmas campaign, with the company this year drawing attention to the need to give during the festive season. The Fonterra-owned company is encouraging Kiwis to fundraise for the New Zealand Food Network, following the release of research that showed one in five people risk going […]
The ‘It’s Your Energy’ campaign, delivered via Icon Agency, encourages Victorians to take advantage of recent energy reforms and ensure they’re getting the best deal possible. Essential Services Commission, the regulatory body for Victorian energy and gas, water, local government, and transport sectors, has engaged Icon Agency to develop an integrated communications campaign to help […]
In the insurance company’s latest campaign, NRMA Sleeper depicts a road trip, like any other, except everyone in the car is asleep, even the driver. Yet they arrive unscathed. According to production company FINCH, which is behind the work, the spot dreams up a world where cars drive themselves to remind us that until they […]
Children’s cancer charity, Bailey’s Day, has teamed up with full-service international communications agency Noisy Beast to launch ‘The Big-Hearted Bear’ campaign, voiced by Channel 9’s Livinia Nixon. Each year, Bailey’s Day hosts a charity golf day, auction and luncheon to raise funds for children’s cancer research at Monash Children’s Hospital, but with the COVID-19 pandemic, […]