Despite a troubling 2019, Reebok has stood by UFC fighter Conor McGregor as the controversial athlete fronted its latest campaign promoting a line of the company’s sneakers.

The 10-second spot confirms that Rebook, which is in the final year of its apparel partnership with the UFC, stands by the fighting champion despite a concerning 2019.

Watch the ad below.

Just wait. Dropping Sunday. @reebok #comebackseason #zigkinetica pic.twitter.com/7DXQWLSBCl

— Conor McGregor (@TheNotoriousMMA) January 9, 2020

Fans have taken to social media to roast the ad, which sees McGregor walk into a room before seeing a wire stretched across the floor, jumping over it, and bizarrely turning into a stop-motion character.

A troubling 2019 

While some comments have dubbed the ad “corny”, many users have questioned Reebok’s decision to feature McGregor, considering his troubled 2019.

Last year, McGregor pleaded guilty to assault after he was caught on camera punching a man in an Irish pub. Prior to that, he was caught on camera smashing a man’s phone after he tried to take a photo of McGregor outside a Miami hotel.

Furthermore, at the end of March, it was reported by the New York Times that McGregor was under investigation for an alleged sexual assault incident in Ireland.

McGregor denied the allegations through his manager, but has not commented publicly.

The Irishman is making his UFC comeback against Donald Cerrone at the end of January.

See some of the responses to the ad below.

How many old men did you have to sucker punch to be endorsed by @Reebok?

— Lebowskis Little Brother (@TNC805) January 9, 2020

My dog needs a new toy,great

— Darryl Smith (@DarrylS68856384) January 9, 2020

Tf is this

— Bambino (@Close2theFir3) January 9, 2020

reebok have no shame giving sponsor to someone who assaulted a old bloke in a pub

— scotty782lufc (@scotty782lufc) January 9, 2020