Fresh from his $US100 million loss to Floyd Mayweather in August last year, UFC brawler Conor McGregor is back and flogging chicken burgers for Burger King.

The new social media campaign for the burger chain’s Spicy Crispy Chicken Sandwich sees McGregor aboard his famed private jet and at his sinister, menacing best.

McGregor is the reining UFC lightweight belt champion, a title he won back in November 2016. However, he’s chosen not to defend the title (bar his boxing blue with Mayweather) leaving some rivals, who want a shot at the belt, to label the Irishman a “chicken”. Hence, the chicken burger connection. Anyway, check out the spicy action below: