Two Thirds Of Twitterverse Use The Platform To Inform Their Political Views

Two Thirds Of Twitterverse Use The Platform To Inform Their Political Views
SHARE
THIS



Aussies love a good natter about our politicians, especially on social media. So much so that the hashtag #auspol is actually the third most used political hashtags globally. As the 2016 campaign nears the halfway point and the #ausvotes Twitter conversation heats up, a majority of Australian Twitter users in Australia say their vote is still up for grabs.

Almost six in ten (56 per cent) Twitter users are currently unsure of how they’ll vote on July 2, and with Twitter users much more likely to increase their interest in politics in the lead up to the election, it seems the social media giant is a pretty good place for the pollies to draw in supporters.

“Twitter has become the voice of democracy worldwide, and in Australia in particular we have a very engaged community of users who look to the platform for information, news and opinions on all things politics,” said Jonathan Harley, director media partnerships, Twitter Australia.

“#auspol is consistently one of the top trending hashtags globally, and with so many users still undecided on their vote, it is no surprise that party leaders and local candidates are using Twitter in the lead up to the July 2nd election to connect with and make themselves available to the people they need to reach.”

Twitter plays a role in helping users determine their vote

Nearly two thirds (59 per cent) of users say that reading about news or events on Twitter helps them formulate or reevaluate their views about politics or the election.

More than a third of users have reconsidered their views on a specific issue after using Twitter, while 22 per cent say they have changed their voting intention in response to something they saw on Twitter.

Not just political junkies

Twitter is largely (76 per cent) seen by users as a good way to discover the points of views of different people, with 70 per cent of users disagreeing that Twitter is mainly for political insiders.

Everyday Aussies are coming to Twitter to make politics more interesting and entertaining (59 per cent) and  nearly one third (30 per cent) say Twitter makes politics easier to understand.

Twitter aids political discovery

Sixty percent of Twitter users say they are likely to read a political story or click a link in their Twitter timeline, with 26 per cent saying they find out about politics specifically from Twitter. Some 38 per cent say they have heard about political news elsewhere then come to Twitter to search for more information.

Six in ten users say Twitter has an important role to play in the democratic process, with three quarters of users identifying Twitter as a good way to discover the points of view of different parties and candidates.

Influence beyond Twitter

Twitter starts conversations: 65 per cent of Australian users have shown their friends something from Twitter in the past week. The research also shows that a third of those with 100 or more followers on Twitter follow politicians, while half of those with over 100 followers search for trending political topics, which suggests that influential Australians like journalists and bloggers are using Twitter to source information for stories that live beyond Twitter.

With #ausvotes off to a roaring start, and #auspol one of the most used political hashtags globally, the 2016 federal election is sure to play out live on Twitter.

Please login with linkedin to comment

ausvote federal election iab singapore Razorfish Social Media

Latest News

Empathy Drives Innovation For Online Florist LVLY
  • Advertising

Empathy Drives Innovation For Online Florist LVLY

National online flower business, LVLY, is leading the way with a thoughtful marketing movement designed to put customers first by allowing them to opt-out from potentially sensitive marketing messages around big calendar events.

Basketballer Liz Cambage Calls Out Australian Olympic Committee For Whitewashed Photoshoots
  • Marketing

Basketballer Liz Cambage Calls Out Australian Olympic Committee For Whitewashed Photoshoots

Liz Cambage, Australian basketball star, has taken to social media to criticise a lack of racial diversity in recent Australian Olympic Committee photoshoots, indicating she may boycott the Tokyo games. Cambage is a member of the Australian Opals basketball team, and has played in a number of elite leagues including the WNBL, where she played […]

by B&T Magazine

B&T Magazine
Ogden, Utah USA-July16,2016:Oxycontin bottle on shelf. Oxycontin in a drug known for it's addiction and theft potential.
  • Marketing

Massachusetts Sues Publicis Health For Role In Opioid Epidemic

Massachusetts state attorney Maura Healey has sued Publicis Health, a subsidiary of Publicis Groupe SA, over allegations of deceptive marketing. Healey argued that Publicis Health used unfair, deceptive marketing tactics to sell a powerful, addictive prescription painkiller called OxyContin on behalf of Purdue Pharma. According to the suit, “dangerous opioid drugs continue to kill hundreds […]

by B&T Magazine

B&T Magazine
????????????????????????????????????
  • Uncategorised

Strategic Insights Agency Nature Takes Four Gongs At Research Society Awards

B&T’s Research Agency Of The Year, strategic insights consultancy Nature, was a big winner at the Research Society Awards last night, taking home four prestigious honours. Nature won the Research Effectiveness Award for Technology and Innovation for its work for Don KRC; Managing Partner Chris Crook (main photo) was accepted into the Research Society’s Fellowship; […]

Special Group Named Global Creative & Independent Agency of the Year
  • Advertising

Special Group Named Global Creative & Independent Agency of the Year

Australasia’s leading independent creative company, Special Group, has been named the world’s best Creative and Independent Agency of the Year by one of the world’s most prestigious advertising titles – the United Kingdom’s Campaign. Special Group – which has offices in Sydney, Melbourne, Auckland and Los Angeles – was named Global Agency of the Year […]

Clemenger BBDO Sydney, Saatchi & Saatchi And Thinkerbell Awarded In Fast Company’s 2021 World Changing Ideas Awards
  • Media

Clemenger BBDO Sydney, Saatchi & Saatchi And Thinkerbell Awarded In Fast Company’s 2021 World Changing Ideas Awards

The winners of Fast Company’s 2021 World Changing Ideas Awards have just been announced, honoring the businesses, policies, projects, and concepts that are actively engaged and deeply committed to pursuing innovation when it comes to solving health and climate crises, social injustice, or economic inequality. Losing Lena by Clemenger BBDO Sydney was a finalist in […]

Australias’ Favourite Design, Business And Culture Conference Returns To Brisbane Powerhouse In 2021
  • Marketing

Australias’ Favourite Design, Business And Culture Conference Returns To Brisbane Powerhouse In 2021

A highlight of Australia’s creative calendar, The Design Conference celebrates its 10th conference with a cracking line-up of 20+ speakers when it returns to Brisbane Powerhouse from Wednesday 16 – Friday 18 June 2021.  Over the last ten years, The Design Conference has evolved into one of the world’s premier professional development opportunities at the […]

Universal Favourite Crafts Maximalist Identity For New Gen-Z Beauty Brand Youthforia
  • Advertising
  • Marketing

Universal Favourite Crafts Maximalist Identity For New Gen-Z Beauty Brand Youthforia

Sydney-based design studio Universal Favourite launched a new branding for US beauty brand Youthforia, whose mission is to make makeup more playful. To appeal to a Gen Z market bored by the minimal aesthetic approach adopted by most beauty brands, Universal Favourite created a maximalist identity. The result is purposefully messy, uncurated, raw.

Entries Open For B&T’s Women In Media Awards!
  • Advertising
  • Marketing
  • Media

Entries Open For B&T’s Women In Media Awards!

Time to get your entries in for 2021 Women In Media Awards! Or, time to Liquid Paper over the date on your 2020 entry.

by B&T Magazine

B&T Magazine
Anonymous hacker in front of his computer with red light wall backgroundAnonymous hacker in a black hoody with laptop in front of a code background with binary streams cyber security concept
  • Opinion
  • Technology

Creating A Culture Of Privacy Awareness

This expert gives top tips on creating a culture of privacy awareness which appears more than just drawing the curtains.

by B&T Magazine

B&T Magazine
3D render of a globe with headphones
  • Media
  • Technology

APRA AMCOS Taps Klarrio To Accelerate IT Modernisation

APRA AMCOS, a music rights management organisation for Australian and New Zealand songwriters and music publishers, has engaged Klarrio to help modernise its IT architecture and accelerate its digital transformation journey. Klarrio, a systems integrator specialising in real-time data streaming and customised IT architecture modernisation, is helping APRA AMCOS migrate from an on-premise, single-threaded processing […]